Web Analytics Fairy masquerading as a manager at Yahoo! Web Analytics. Community Liaison for @AnalysisXChange. LinkedIn profile:
Welcome to The Analysis Exchange - The Future of Web Analytics Education and Certification. Web Analytics Association. Emer Kirrane (Exxx) Analysis Exchange. As a non-profit, you know that you have the ability to get free help from Web Analytics professionals by participating in the Analysis Exchange, and you want to make the most of this fantastic opportunity.
You know that you will be working with mentors, who are highly accomplished in their field, as well as students, who are eager to extend their digital measurement skills. You also know that everyone will be volunteering their time. But, maybe, you are just starting out in Web Analytics, as many non-profits are, and the simple task of determining the goals of a project may seem intimidating, if not overwhelming, to you. Requesting a Technical Audit for your first Analysis Exchange project may be a solution for you. What is a Technical Audit? It may be surprising to hear that, out of the box, even the best analytics software doesn’t track everything you need to know about your website.
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