Technorati. 5 More Friends. Management Overview of Management. Coding Horror: 9 Ways Marketing Weasels Will Try to Manipulate You. I recently read Predictably Irrational. It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest. This isn't just a "gee-whiz" observation; understanding how and why we behave irrationally is important. If you don't understand how these irrational behaviors are triggered, the marketing weasels will use them against you. In fact, it's already happening. Witness 10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing. Let's take a look at the various excerpts presented in that article, and consider how we can avoid falling into the rut of predictably irrational behavior – and defend ourselves from those vicious marketing weasels. 1.
When Williams-Sonoma introduced bread machines, sales were slow. 2. 3. 4. 5. Ariely conducted an experiment on his class. 6. 7. Top 10 Ways Your Brain Is Sabotaging You (and How to Beat It) @Firesphere: Not that I don't believe you, but do you have a source for that? @inverts: I did, it was an article on a Dutch website. I'm searching for an English source. It was testet with CAT scans etcetera, the male brain showed indeed no activity when asked to "shut your eyes and calm down, think of as less as possible" Where the female brain kept being active.
*Searches on* A funny side-fact on this: "Female" gays, seem to never be able to "shutdown" where as "male" lesbians were able to completely stop thinking. Sorry, I am unable to find the article I got this information from. If I find it again, I'll let it know offcourse. @Firesphere: The article suggests from that information, that those with a "masculine" mindset (for lack of a better term) can shut their brains down; "feminine" brains always have at least one task running then? Market share for browsers, operating systems and search engines. 212 The Extra Degree Movie - WTT. Managing Humans - An Introduction. Inside Microsoft's $550 Million Mega Data Centers -- data center -- InformationWeek. A tour of Microsoft's gargantuan, under-construction San Antonio data center reveals a state-of-the-art IT infrastructure on an immense scale.
Though the building alone covers a whopping 11 acres, you can't even see Microsoft's new $550 million data center in the hills west of San Antonio until you're practically on top of it. But by that point, you can hardly see anything else. These days, the massive data center is a bustling construction zone where visitors have to wear hardhats, helmets, orange safety vests, goggles and gloves. By September, it'll be the newest star in Microsoft's rapidly expanding collection of massive data centers, powering Microsoft's forays into cloud computing like Live Mesh and Exchange Online, among plenty of other as-yet-unannounced services. As the car rounds the bend beyond the gate, the building sweeps into full view. Most everything in the data center is functional. The components inside are just as gargantuan as those on the outside. 1 of 2 More Insights.