Social Media Marketing
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At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce . One particular area that gets a lot of attention (and rightly so) is social media , which has had a profound impact on the way that consumers and businesses interact with each other.
Hat Qualitätsjournalismus in unserem digitalen Zeitalter noch eine Chance?
JD Lasica Facebook and Microsoft are working on a deal that, if completed, would put Facebook one huge step closer to launching an ad network that could rival Google's in size, and change the way advertising is done online forever.
Klout hasn’t just defied influential tech pundits, its social reputation scorecard has won them over. Now the sometimes-controversial startup is aiming at search.
With the social gaming revolution expanding day by day, I thought it would be useful to see the latest demographics and statistics around who is actually playing them with this Infographic on Social Gaming Demographics for 2012.
With the recent Panda and Penguin updates it’s evident that Google is perfecting the all-mighty algorithm against the heavy influx of ever-changing SEO tactics that are being executed by brands all over the globe.
Starbucks-Logo Das Unternehmen hat mit einem einzigen Tweet eine Welle der Empörung ausgelöst.
As enterprise companies like Salesforce and Oracle continue to sharpen their social media services for enterprises, Twitter is locking arms with one of them in a strategic alliance. Radian6, the social media monitoring service bought by Salesforce in March 2011 for $326 million , has announced that it has signed a strategic alliance with Twitter that gives Radian6 customers “complete access” to Twitter’s public tweet firehose of more than 400 million tweets per day. This looks to be the first deal of this kind between Twitter and a third party Radian6 to allow full access for enterprise services.
While most social business efforts generally focus from the outset on gaining adoption — the initial strategies for which are now increasingly well-understood — many organizations greatly under-leverage one of the very best and most accessible resources for achieving high levels of traction in their efforts. Although it’s now largely appreciated that community managers form the operational and strategic backbone of social media-powered business environments and processes, they are just one set of a company’s stakeholders which must be well-connected in an integral fashion in the social business.
Eine der schwierigsten Fragen im Social Media Marketing ist die Frage nach dem Return of Invest (ROI). Wann hat sich die Investition in eine Facebook- oder Twitter-Kampagne bezahlt gemacht? Wie stellt man fest, auf welchem Weg und in welchem Maße die Investitionen in das Marketing zurückgeflossen sind?
The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic , whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008.
Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ?
David 2.0 gegen Goliath - ein ungleicher Kampf Nachdem der Begriff ‘Pink Slime’ einmal geprägt war, führte die sich ausbreitende, öffentliche Diskussion dazu, dass große Burger-Ketten ankündigten, das Verfahren nicht (mehr) einzusetzen, woraufhin der Lieferant meldete, 3 von 4 Fabriken schließen zu müssen. Zwar setzen sich nun einige Senatoren dafür ein, die rund 600 Arbeitsplätze zu erhalten, und weisen auf die gesundheitliche Unbedenklichkeit des Verfahrens hin; doch sieht es momentan eher danach aus, als würden sie sich selbst gleich mit beschädigen.
The Fortune 500 are the largest companies by revenue in the USA and in 2010 Wal-Mart was the largest company on the list with revenues of $408 billion surpassing Exxon Mobil. These companies have a major impact not only on the USA but the world economy. Over the last few years the University of Massachusetts (headed up by Nora Ganim Barnes, Ph.D) has reported on the the current trends in social media usage at the big companies. This year for the first time she looked at Facebook’s march into the big end of town. So how many of them are using the major social media tools including Facebook, Twitter and blogging? Blogging
I told you I would bring back this post regularly.