Which marketing channel gives you the most bang for your click? 70+ epic social media case studies, stats, blog posts and more. At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce.
Die Zukunft des Journalismus: „Wir müssen uns mehr für Social Media öffnen“ - Medien. Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising. Growing Its Influence, Klout Gets Strategic Investment From Microsoft — And Serious Bing Integration. Klout hasn’t just defied influential tech pundits, its social reputation scorecard has won them over.
Now the sometimes-controversial startup is aiming at search. The startup has just signed a strategic investment and partnership with Microsoft that, on top of new funding, will create a product and business relationship with the Bing team. You’ll begin seeing Klout scores — the combined measure of a person’s influence across Twitter, Facebook and other social networks — show up in the search engine today. Social Gaming Demographics 2012 Will social media mentions replace links? With the recent Panda and Penguin updates it’s evident that Google is perfecting the all-mighty algorithm against the heavy influx of ever-changing SEO tactics that are being executed by brands all over the globe.
These changes aim to make the algorithm more efficient in detecting organic links as opposed to those created solely for the purpose of search rankings, but more importantly it is yet another sign that the way Google orders the digital landscape of the World Wide Web may be up for some significant alterations. In the eyes of Google a link from one site to another is like a vote of confidence, in the sense that the site that does the linking is claiming, check out this content it’s worthwhile stuff. The more relevant the anchor text of the link to the general content of the site it’s connecting to, the better that site will rank for the keywords involved. These mentions are now more organic, honest and therefore provide better insight into brand recognition than links. Das Twitter-Desaster von Starbucks. Starbucks-Logo Das Unternehmen hat mit einem einzigen Tweet eine Welle der Empörung ausgelöst.
Nicht bei uns. Twitter Turns Its Tweet Firehose On For Saleforce’s Radian6 In New Enterprise Deal. As enterprise companies like Salesforce and Oracle continue to sharpen their social media services for enterprises, Twitter is locking arms with one of them in a strategic alliance.
Radian6, the social media monitoring service bought by Salesforce in March 2011 for $326 million, has announced that it has signed a strategic alliance with Twitter that gives Radian6 customers “complete access” to Twitter’s public tweet firehose of more than 400 million tweets per day. This looks to be the first deal of this kind between Twitter and a third party Radian6 to allow full access for enterprise services. How To Accelerate Social Business Using Employee Advocates. While most social business efforts generally focus from the outset on gaining adoption — the initial strategies for which are now increasingly well-understood — many organizations greatly under-leverage one of the very best and most accessible resources for achieving high levels of traction in their efforts.
Although it’s now largely appreciated that community managers form the operational and strategic backbone of social media-powered business environments and processes, they are just one set of a company’s stakeholders which must be well-connected in an integral fashion in the social business. We now fully realize that one of the most vital group of actors in a social business are the workers of the organization itself. The benefits of employee advocacy cannot be underestimated: Ramping community management up to the levels required to effectively engage millions of customers who are trying to interact with a company socially just can’t work.
Getting to effective employee advocacy. Why 'The Atlantic' No Longer Cares About SEO. The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic, whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008.
As we've explored previously, there are many factors that have contributed to The Atlantic's online success: assigning a number of well-known columnists, like James Fallows and Andrew Sullivan (now of The Daily Beast), to begin writing original pieces for TheAtlantic.com; launching and staffing two new online news properties, TheAtlanticWire.com and TheAtlanticCities.com; and building up its digital ad offerings to support those hires. Furthermore, The Atlantic is adapting its editorial strategy to the shifting landscape of online news consumption, namely, to capitalize on the growing importance of social networks, rather than search engines, as sources of traffic.
New Facebook Coupon Feature Helps Local Businesses Determine Social ROI. Are you aware that, according to research from ExactTarget, 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page?
Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want. And now brick-and-mortar local businesses have another smart reason to use Facebook. Coupons! Yesterday, Facebook rolled out its new Offers product to all local business pages in the U.S. -- a feature that allows marketers to create coupons to share on their timeline. Klaus Stallbaum: marketing #forumhannover:... Klaus Stallbaum: Tim Adams: SEOsaurus Rex -... Online Marketing Köln – Kreative Strategien für Wachstum – EVOLOOP. Die Rosa Schleim-Lawine · evoloopcom. How Are The Fortune 500 Embracing Facebook,Twitter & Blogging?
The Fortune 500 are the largest companies by revenue in the USA and in 2010 Wal-Mart was the largest company on the list with revenues of $408 billion surpassing Exxon Mobil.
These companies have a major impact not only on the USA but the world economy. Over the last few years the University of Massachusetts (headed up by Nora Ganim Barnes, Ph.D) has reported on the the current trends in social media usage at the big companies. This year for the first time she looked at Facebook’s march into the big end of town. So how many of them are using the major social media tools including Facebook, Twitter and blogging? Blogging Blogging has not increased significantly at all since 2009 with only a 1% increase in the past 12 months.
The top blogging companies by industry sector are the technology industries of computer software, software and office equipment followed by food production services and drug stores. Social Media and ROI: Some clarity. (Again.) I told you I would bring back this post regularly.
Here it is again, until the day when everyone understands how simple this is. Okay, here we go: If you are still having trouble explaining or understanding social media R.O.I., chances are that… PinClout measures your influence on Pinterest. Google Poised to Overtake Facebook in U.S. Display Ads Next Year. Bloomberg Businessweek Continue to Businessweek Sign in with Facebook Or use your Businessweek account. Is Pinterest the Next Big Social Network in Europe?
– February 22, 2012Posted in: Europe, Social Networking Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the double, triple and quadruple digits. The fastest growing market for the social network between May 2011 and January 2012 was Germany, where visitors to the site spiked by over 2956 percent, and in January 2012 the site had 67,000 unique visitors. Spain ranked second with a rise of 1348 percent during the time period, with 62,000 people visiting the site in January 2012. Pinterest grew nearly 80 percent in the UK and by some distance it was the largest market for Pinterest.com with 245,000 unique visitors in January 2012. Social Media Workflow für die Kaffeepause - Anleitung für Vielbeschäftigte. Es klafft eine Lücke zwischen dem erforderlichen kulturellen Wandel und der gelebten Realität in Unternehmen.
Inzwischen haben viele Verantwortliche auch außerhalb der Kommunikationsabteilungen zwar das Bedürfnis oder zumindest das vage Gefühl, dass die Aneignung von Social Media-Kompetenz für Karriere und ‘Gemeinwohl’ eine Win-Win-Situation wäre. Und dass Social Media jedem auf eine andere Weise helfen kann, seine Ziele zu erreichen – ob er nun im Vertrieb, im Kundendienst oder in der Produktentwicklung arbeitet. Doch inzwischen wirkt das Thema Social Media für den Neuling derart komplex und zeitaufwändig, dass viele es nicht einmal probieren.
Wie lassen sich Social Media in die klassischen CRM-Systeme integrieren? - Facebook, Twitter und Co: Auf der Suche nach der richtigen Social-CRM-Strategie. McDonald's Twitter Campaign Goes Horribly Wrong. 12 case studies prove social and traditional work better together. InShare39 The image above is of one hand clapping. Perhaps it’s coming from the marketing plan that relies on only one type of media. It makes sense social and traditional media would work better together but, as with any new form of marketing, social media has more to prove so the two are sometimes compared as if they were in competition. Here are 12 case studies that prove social and traditional media were meant to work together. Social Media für B2B Unternehmen Teil 1- Investment ohne Return? UH, OH! Facebook Pages Only Reach 17% Of Fans.
Hopefully by now, we don’t have to tell you that you aren’t visible to all your page fans when you post, and most of fans never go back to a Facebook page after they’ve initially liked it. To optimize for GraphRank and get your posts to show up in your fans’ news feed, you have to get more likes and comments every time you post.
Unfortunately, not only are many pages still doing a bad job with this, it also looks like Facebook has made it tougher for page administrators since all the changes in late 2011. Time to Take Out the Social Media Trash. Studie: ROI von Social Media, PR und SEO bleibt meist im Dunkeln. Condé Nast Print Ads to Feature Mobile E-commerce. Christopher Heine | January 10, 2012 | 0 Comments. How to Use StumbleUpon: Your Comprehensive Guide.