Facebook Marketing Bible | What is the Facebook Marketing Bible? The Facebook Marketing Bible is the comprehensive guide to marketing your brand, company, product, or service on Facebook. In the Facebook Marketing Bible, you will find detailed summaries about the inner workings of Facebook, the best strategies to mobilize your business, specific how-tos, successful case studies, and insights from social media experts across the board. Our Mission Our goal with the Facebook Marketing Bible is to consistently bring you the best content and strategies that will help to elevate your business to the next level. Through proper research from our products PageData and AppData, we want to help you meet and surpass your goals through social media. Where do I start? Publications Bullet-Proof Your Earned Media Campaign 03/21/2013. Brand marketers have been asking me the same question for over 20 years using different words.
In the 90’s I called it the “Blair Witch Factor.” How can I spend $25K and deliver a $250 million ROI? Today, that same question applies to the Holy Grail: earned media. The right kind of earned media delivers conversion rates that can be five times higher than traditional paid media. Plus, the emergence of more sophisticated measurement tools allows marketers to put tangible numbers into their marketing-mix models. Despite the quest, earned media isn’t always a good thing.
With visions of sweet retweets dancing in our heads, brands must be exceptionally deliberate in how they provide a springboard to a digital conversation, for earned media to deliver on its promise. Make sure your story is untwistable To avoid the McDonald’s #McDStories trap (when you ask an innocent question and get a not-so-nice response), examine all the ways that things could go right or wrong.
Be prepared to take a joke. Publications Developing A Real-time Strategy In The Age Of Twitter 03/21/2013. Brands are unquestionably shifting to “real-time” marketing. For some, this means accelerating from “brand as publisher” to “brand as newsroom.” The word “newsroom” conveys the commitment to high-quality storytelling and the urgency required to keep pace with the social landscape. Content value was first measured by consumption: did the message reach the right consumer with enough frequency?
Next was engagement: were consumers spending enough time with messages to impact mindshare or consumer behavior? Social actions are an even better metric. As consumers like, comment, tweet, pin, or share content, they use it to start a conversation. The intersection of content and conversation yields a more valuable audience in terms of mindset and purchase behaviors. Now, brands invested in content must march to the fast-paced drumbeat of the social landscape. A successful and comprehensive approach to real-time digital strategy integrates content creation, technology, and audience development:
BRAND(ED) ENTERTAINMENT, Brand Content Revolution & More.. Actualités sur le groupe. UM NY - Global Headquarters. For clients for media owners for careers for journalists. Www.universalmccann.de/wave6/downloads/wave6_insights_de.pdf. How can I display events within a Facebook application. Display Facebook Events To Your Website with PHP, FQL and jQuery. <title>Display Facebook Events to You Website</title> body{ font-family: "Proxima Nova Regular","Helvetica Neue",Arial,Helvetica,sans-serif; .clearBoth{ clear: both; .event{ background-color: #E3E3E3; margin: 0 0 5px 0; padding: 5px; .eventImage{ margin: 0 8px 0 0; .eventInfo{ padding:5px 0; .eventName{ font-size: 26px; .floatLeft{ float:left; .pageHeading{ font-weight: bold; margin: 0 0 20px 0; <?
Date_default_timezone_set('America/Los_Angeles'); require 'fb-sdk/src/facebook.php'; $facebook = new Facebook(array( 'appId' => 'changeToYourAppId', 'secret' => 'changeToYourSecretId', 'cookie' => true echo "<div class='pageHeading'>"; echo "This event list is synchronized with this "; echo "COAN Dummy Page Events"; echo "</a>"; echo " | "; echo "Tutorial Link: Display Facebook Events To Your Website with PHP, FQL and jQuery"; echo "</div>"; $fql = "SELECT name, pic, start_time, end_time, location, description event eid IN ( SELECT eid FROM event_member WHERE uid = 221167777906963 ) start_time >= now() start_time desc";
Chrisbrogan.com — Building the Digital Channel - Beyond Social Media. 35 Great Social Media Infographics. 35 Great Social Media Infographics [Note: I recently updated this compilation to include some more recent visualizations... you can see it here.] Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.
It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Most of these have been scaled down or cropped. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. 2. 10 Levels of Intimacy in Today’s Communication 3. Customer experience is the new brand. | NEXTNESS. By DT Digital Sydney’s Phil Whitehouse. We are living out our careers on shifting sands. But from here, in our offices and behind our desks, it’s easy to lose sight of just how big these changes are.
‘Shifting’ doesn’t quite capture it. The seismic transfer of power and influence from large organisations to individuals is increasing at an extraordinary rate. Governments have literally fallen. Business models haven’t just been disrupted – they’ve been obliterated. It’s human nature to play down the extent of these changes, especially when our careers have been built on the status quo. Commentators occasionally draw parallels with the impact of movable type. It’s clear that hoping things will calm down isn’t a strategy for success. But exhibiting style with substance through conventional marketing channels is fine, and helps to establish a brand identify synonymous with integrity, purpose and dependability. People are messy. As this new world order takes shape, a few things become clear. Infographics / Infographic: Who is using Google Analytics 2012 #li. How to Master Facebook Marketing in 10 Days.
Do you like me or do you Like me? Like, what’s that all about? In high school, you were lucky if you could figure out how to conjugate a single verb in Spanish class. Learning to speak Facebook-ese is simpler. Here’s what you need to know: Application, or “App” for Short – Applications, apps, or applets are software programs used to facilitate content-sharing and interactions between your Facebook page, your website or blog, and users.
They're special, because they can interact with the Facebook database through an API (Application Programming Interface) to learn who is running the app, and a little bit about their friends and interests. EdgeRank – EdgeRank is the algorithm Facebook uses to determine which content appears in any given user's News Feed. 56% The percentage of consumers likely to recommend a brand to a friend after becoming a fan. Fan – When you or your customers choose to Like a company's page, you become a Fan of that company on Facebook. HowSociable - Social Media Monitoring Tool | Measure Your Brand Magnitude Today. SocialGuide - Social TV & Movie Soultions.