Facebook Marketing Bible. What is the Facebook Marketing Bible?
The Facebook Marketing Bible is the comprehensive guide to marketing your brand, company, product, or service on Facebook. In the Facebook Marketing Bible, you will find detailed summaries about the inner workings of Facebook, the best strategies to mobilize your business, specific how-tos, successful case studies, and insights from social media experts across the board. Publications Bullet-Proof Your Earned Media Campaign 03/21/2013. Brand marketers have been asking me the same question for over 20 years using different words.
In the 90’s I called it the “Blair Witch Factor.” How can I spend $25K and deliver a $250 million ROI? Today, that same question applies to the Holy Grail: earned media. The right kind of earned media delivers conversion rates that can be five times higher than traditional paid media. Plus, the emergence of more sophisticated measurement tools allows marketers to put tangible numbers into their marketing-mix models. Despite the quest, earned media isn’t always a good thing. With visions of sweet retweets dancing in our heads, brands must be exceptionally deliberate in how they provide a springboard to a digital conversation, for earned media to deliver on its promise. Make sure your story is untwistable. Publications Developing A Real-time Strategy In The Age Of Twitter 03/21/2013.
Brands are unquestionably shifting to “real-time” marketing.
For some, this means accelerating from “brand as publisher” to “brand as newsroom.” The word “newsroom” conveys the commitment to high-quality storytelling and the urgency required to keep pace with the social landscape. Content value was first measured by consumption: did the message reach the right consumer with enough frequency? Next was engagement: were consumers spending enough time with messages to impact mindshare or consumer behavior? Social actions are an even better metric. Now, brands invested in content must march to the fast-paced drumbeat of the social landscape. A successful and comprehensive approach to real-time digital strategy integrates content creation, technology, and audience development: BRAND(ED) ENTERTAINMENT, Brand Content Revolution & More.. Actualités sur le groupe. UM NY - Global Headquarters. Www.universalmccann.de/wave6/downloads/wave6_insights_de.pdf. How can I display events within a Facebook application. Display Facebook Events To Your Website with PHP, FQL and jQuery.
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Chrisbrogan.com — Building the Digital Channel - Beyond Social Media. 35 Great Social Media Infographics. 35 Great Social Media Infographics [Note: I recently updated this compilation to include some more recent visualizations... you can see it here.]
Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.
It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Most of these have been scaled down or cropped. If you know of any good ones that I’ve missed, please leave a comment and let me know! 1. 2. 10 Levels of Intimacy in Today’s Communication. Customer experience is the new brand.
By DT Digital Sydney’s Phil Whitehouse. We are living out our careers on shifting sands. But from here, in our offices and behind our desks, it’s easy to lose sight of just how big these changes are. ‘Shifting’ doesn’t quite capture it. The seismic transfer of power and influence from large organisations to individuals is increasing at an extraordinary rate. Governments have literally fallen. It’s human nature to play down the extent of these changes, especially when our careers have been built on the status quo. Commentators occasionally draw parallels with the impact of movable type.
It’s clear that hoping things will calm down isn’t a strategy for success. But exhibiting style with substance through conventional marketing channels is fine, and helps to establish a brand identify synonymous with integrity, purpose and dependability. The simple answer is that you start with the customer, and work backwards from there. People are messy. Think about it this way. Infographics / Infographic: Who is using Google Analytics 2012 #li. How to Master Facebook Marketing in 10 Days. Do you like me or do you Like me?
Like, what’s that all about? In high school, you were lucky if you could figure out how to conjugate a single verb in Spanish class. Learning to speak Facebook-ese is simpler. Here’s what you need to know: HowSociable - Social Media Monitoring Tool. SocialGuide - Social TV & Movie Soultions.