Hierarchy of Consumer Social Needs. In a shameless gaming of social media I’m going to start with my key graphic.
If you read nothing else, this is what you need to know: Figure 1: Hierarchy of Consumer Social Needs Figure 1 presents my Hierarchy of Consumer Social Needs. Just as in real life, our immediate instincts focus on ourselves – satisfying our need for satisfaction through direct experience of the product. Joanna Peña-Bickley.
Transmedia Digest » Creating Stories Across Multiple Media. StoryCode: Immersive Storytelling.