Why You Should Use Co-Creation To Build A Better Product In 2011. I've written a lot about co-creation over the past 9 months, demonstrating how it helps consumer product strategy (CPS) professionals develop better products.
A majority of companies are not yet using social technologies to involve consumers in the product development process, but that will soon change. We expect an increasing number of companies to move from the education phase into the experimental phase in 2011 and 2012 -- or risk being left behind while their competitors move forward. Why do we expect co-creation to take off over the next two years? The research provides a compelling case: Social co-creation delivers substantial benefits to CPS pros, with few barriers.
My latest research helps companies take the next step in implementing co-creation engagements. To be clear: This document is NOT a comprehensive list of all vendors, nor is it a ranking of vendors a la Forrester's Wave™ evaluations. 2011 Social Media Predictions: Now Social Media Marketing Gets Tough. Social media does not make marketing any easier.
Although it is a powerful tool for marketers to reinforce their brands, energize advocates and strengthen relationships, it is also yet another marketing channel that requires attention, investment and innovation. And much like the Web 15 years earlier, this is a channel that challenges the status quo and defies easy metrics. In 2011, social media marketing doesn’t get any easier. Although the medium is maturing, that maturity brings with it a host of new challenges for marketers. Primary among those challenges is that social media is becoming an awfully cluttered and noisy space. In our latest report, “2011: Now Social Media Marketing Gets Tough,” the entire Forrester Interactive Marketing team (plus a number of professionals who contributed in the Forrester Community) came together to predict the future and guide marketers on what these changes mean.
Curation and the human web... Blog.
Marketing sur les r?seaux sociaux : ?a se complique pour les marques, selon Forrester. News et tendances 2011 pour Groupon&Co. How Did Quora Get So Popular So Fast. By Sheldon Levine - Thursday, January 6th, 2011 at 7:31 am ShareThis If you’ve had your ear to the social media ground (metaphorically speaking of course) lately, then you’ve undoubtedly heard about Quora.
Just in case you haven’t, in the words of the creators, “Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” Basically, it’s a site for people to ask and answer questions on just about anything and is totally curated by the people who use it. Quora was started in June of 2009 by the former CTO of Facebook.
In December of 2009 they opened the doors for private beta testers to come in and play. Using MAP, our social media monitoring and analytics platform, we looked at the buzz around Quora in social media from the day they went public to today. One of the reasons we heard that might have caused this explosion was TechCrunch. Leave us a comment and let us know why you think Quora may have got so popular so fast. Quora, le service de questions-réponses star du buzz. Ce service de questions-réponses basé sur Facebook et Twitter fait l'objet d'un buzz qui rappelle celui de Twitter à ses débuts.
Quora sera-t-elle la nouvelle start-up à la mode en 2011 ? C'est en tout cas ce que laisse penser le buzz orchestré autour de cette jeune entreprise, lancé par un ancien camarade de classe et collègue du fondateur de Facebook, Mark Zuckerberg. Que nous réserve le social shopping pour demain ? Cet article a été posté par Lionel Damm le 11 janvier 2011 à 10:15 C’est la grande tendance de 2011 : le social shopping.
De la démocratisation de l’intégration des sites e-commerce dans Facebook (via l’application « Lengow » ou « Boosket » comme le propose Kiabi) au shopping entre amis avec l’intégration d’un chat sur le site du commerçant (via le plugin « shoptogether » comme sur CharlotteRusse) ou encore en passant par les plateformes 3D de shopping arrivant sur le marché, chacun amène son point de vue dans ce domaine pour se différencier de ses concurrents et ainsi, augmenter ses ventes.
Les membres Twitter de plus en plus faciles à cibler. L'audience de Twitter stagne en France et aux Etats-Unis. "La convergence entre mobile local et social va se développer" Places de marché d'applications, 4G, m-commerce, usages Internet mobile...
Thomas Husson, analyste senior chez Forrester, tire le bilan de 2010 et dresse les tendances de l'Internet mobile pour 2011. JDN. Quel bilan tirez-vous de l'année 2010 pour l'Internet mobile ? Thomas Husson. 2010 a marqué une professionnalisation des entreprises dans le secteur. La plupart commence aujourd'hui à intégrer le mobile dans leur stratégie globale, comme elles l'ont fait il y a dix ans pour le Web fixe. Amazon vient d'ouvrir son Appstore pour Android aux développeurs.