What Is It? Overview McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient. In essence, McDonaldization is the process of rationalization, albiet taken to extreme levels. The process of McDonaldization takes a task and breaks it down into smaller tasks.
The result is an efficient, logical sequence of methods that can be completed the same way every time to produce the desired outcome. By now, you might be thinking that this all sounds pretty good. Take the example of the McDonald's chain of restaurants. Manifesto of the Communist Party. Nickel and Dimed from The American Ruling Class! Book:Nickel and Dimed: On (Not) Getting By in America - BookJive. @X@X@ Historical Materialism. We are publishing our second study guide on historical materialism. Historical Materialism is the application of Marxist science to historical development. The fundamental proposition of historical materialism can be summed up in a sentence: “it is not the consciousness of men that determines their existence, but, on the contrary, their social existence that determines their consciousness.” (Marx, in the Preface to A Contribution to the Critique of Political Economy.) Marxism, or Scientific Socialism, is the name given to the body of ideas first worked out by Karl Marx (1818-1883) and Friedrich Engels (1820-1895).
In their totality, these ideas provide a fully worked-out theoretical basis for the struggle of the working class to attain a higher form of human society - socialism. The study of Marxism falls under three main headings, corresponding broadly to philosophy, social history and economics - Dialectical Materialism, Historical Materialism and Marxist Economics. Marx explained: