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Evans Alliance

Evans Alliance is one of the best digital marketing, web design and social media marketing agency in NJ. We have years of experience in the field. Get in touch with us for the highest ROI and optimal performance.

Website Development Company NJ. Digital Marketing Company NJ. Social Media Advertising NJ. Advertising Agency NJ. SEO Companies in New Jersey. Digital Marketing Company NJ. SEO company NJ. Boost Your Website Conversion rate. Digital Marketing Agency NJ. Social Media Management Company NJ. How to Increase website conversion rates in 4 steps. PPC Management NJ. SEO Company NJ. PPC Management NJ. Web Design Company NJ. The Google May 2020 Core Update Impacts to Websites. Whenever Google makes a big update to their services or the search engine, the website owners & the people who work in SEO seems to stop and take a deep breath for a moment as the entire paradigm online realigns itself.

The Google May 2020 Core Update Impacts to Websites

More and more, the search engine giant reshuffles the deck on what makes a website powerful and traffic-attractive versus those that fall off the boat railings into obscurity and the latest Google core update issued on May 4 is no exception. The Google May 2020 Core Update has gone far beyond just validating the content of websites, it has changed what helps a website get noticed in page rankings and first page positioning. And that means a lot of website owners are now waking up to the reality that the drop in traffic they are realizing may have a lot to do with Google’s changes.

Website Optimization Was Great, Until It’s Not The search engine results pages, or SERPs, represent the first page being the golden egg (ideally being on the first page of search results is best). Digital Marketing Company NJ. PPC Management Company NJ. Digital Marketing Agency NJ. Email Marketing Campaign Tips Challenges and Tools. Successful email marketing campaigns are one of the best ways to generate leads and convert those leads into business.

Email Marketing Campaign Tips Challenges and Tools

With more than 34% of the population (2.5 billion people) using email both in the US and around the world, it’s the best way to consistently reach the largest audience. Email marketing campaigns are a great way to connect to your customers and prospects, while delivering regular, targeted messages that speak directly to their needs and desires. Of course, not all email campaigns are the same. There are a range of different types of email campaigns that can be used for specific use-case scenarios. Types of Email Campaigns The types of email campaigns are designed to fulfill strategic objectives as part of a company’s marketing plan and sales funnel.

Drip Campaigns Drip email marketing campaigns are designed to “send” based on predetermined triggers. Newsletters A newsletter is one of the most popular types of email marketing campaigns. Invitations Thank You Cart Abandonment. Social Media Management Company NJ. SEO Company NJ. Digital Marketing Company NJ. PPC management services. Digital Marketing Agency NJ. SEO Services NJ. Web Design Company NJ. How Social Media is Changing the Conversion Rate Game. More than 3.1 billion active users in the US spend 142 minutes on social media every day.

How Social Media is Changing the Conversion Rate Game

Those numbers represent immense opportunities for reaching your customers. Just think about the 59% of people who access social media every day. Consider that internet users spend an average of 2 hours and 22 minutes per day on social networking and the average adult spends 38 minutes per day on Facebook and most of us check our social media 5+ times every day.

No other channel can consistently offer comparable engagement potential for your business, your brand, your message…. than your social media campaigns. Now, let’s make sure you get it right! No matter how hard you’ve tried to do it right, you could be missing the mark with your social media campaigns. Here are the top 4 tips. 1st- It’s About our Brand! Social Media Management Service NJ. How a 360-degree Marketing Plan Can Build Your Business and Brand. A 360-Degree Marketing Strategy is a method of making sure your brand is everywhere… and in everything, but it can be so innocuous that you may not even realize that you’ve experienced the marketing message.

How a 360-degree Marketing Plan Can Build Your Business and Brand

That’s the level of influence an interconnected, cohesive, and wide-spread marketing presence can offer. Let’s talk about how it works. What is 360-Degree Marketing? The 360-Degree Marketing approach requires a comprehensive analysis of your customers, so you can leverage that information and details to your best advantage in addressing their needs and concerns.

At its best, 360-Degree Marketing takes a holistic, end-to-end, inclusive approach to cultivating your brand and approaching your ideal customers and target market. With 360-Marketing, you can see the customer’s past purchases, interactions, and process history. Accelerate Your Business with the CDN Website. If you’re looking to speed up your business website, the Content Delivery Network (CDN) is something to acknowledge.

Accelerate Your Business with the CDN Website

It plays a quintessential role in accelerating your business while ensuring a steady and positive experience for your visitors and clients. The load distribution across servers provides fast and easy access to your content from anywhere in the world. With the CDN website, we’ll optimize your website, and assist you better serve the requirements of your clients. What is a CDN? A Content Delivery Network (CDN) is a computer network that is intended to deliver content. Web Design Company NJ. SEO Services NJ. Why Does My Business Need A Website? A Website Lets You Control Your Business Brand It’s not a good idea to allow reviews or comments on social media to dictate your branding.

Why Does My Business Need A Website?

You should be in control of how your company is presented to your audience. With a business website not only can you send the message you want, but you can also reinforce this message through smart usage of logos, slogans, fonts, and colors. Difference Between SEO and SEM? Why Both are Important. Search Engine Marketing Unlike SEO, SEM strategies typically focus on earning better search visibility by posting paid advertisements on search engines and social media sites.

Difference Between SEO and SEM? Why Both are Important

Commonly called pay-per-click (PPC) ads, there are other terms, such as cost-per-click (CPC) advertising, that refer to paid search ads and the strategy of paid search advertising or PPC management. PPC ads allow you to target a specific group of potential buyers by using relevant keywords, demographics, location and ad copy that match their search queries.

Because these types of ads appear next to organic listings in search engine results pages (SERPs), they give your company the possibility of increasing the visibility of your landing pages, web pages, and blog articles. SEM Activities Generally Revolve Around Google AdWords By: PPC Management NJ. Social Media Advertising NJ. Best Advertising and Marketing Agency in NJ.