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Steve Jobs (1955 – 2011)
Steve Jobs (1955 – 2011)
AdFreak: Apple Get a Mac: The Complete Campaign
Steve Jobs could sell. He did it in person, he did it on stage, and he did it on television—in the form of advertising campaigns that were often the envy of the business. Among the most beloved was the long-running "Get a Mac" series with John Hodgman and Justin Long as the bumbling PC and the hip, unflappable Mac—an odd couple who would entertain viewers for years with their quips, barbs, sight gags, and one-liners. In 2010, Adweek declared "Get a Mac" to be the best advertising campaign of the first decade of the new century. Below are all 66 TV spots (plus the long version of 2008's "Sad Song") that aired during the campaign's run, from May 2006 to October 2009.
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The Evolution of Apple Ads | Webdesigner Depot
Apple first started advertising its products in the late 1970s. The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple. These ads were text-heavy and light on images , as were many computer and technology ads from that era. Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people. Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day , including a few videos ads. With the launch of the iMac in the late 90s, Apple ads became much more artistic and, for the most part, focused much more on showcasing the product and used very little text compared with earlier ads.
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