Usc scholarships. Read. Communication. Student Publications. Strategic Communication and Public Relations Center. The USC Annenberg Strategic Communication and Public Relations Center (SCPRC) plays a leading role in the continuing evolution and expansion of the public relations profession.
Created by the Public Relations Studies Program of The USC Annenberg School for Communication, the Center is one of the most ambitious efforts to date by a major American university to bridge the substantial gap between the public relations profession and the academic community that studies it. The Generally Accepted Practices (GAP) survey provides practitioners with practical information they can use to better manage the communication functions in their organizations; identifies best practices against which they can benchmark their own organizations; and pinpoints trends to be aware of as they plan for tomorrow . In particular, the GAP study provides industry data on budgets, resource allocation, agency relationships, use of social media, reporting relationships and areas of responsibility.
Annenberg School for Communication & Journalism. USC Annenberg is uniquely situated to harness the power of change and lead journalism and public relations into an ever more promising future.
Begin with our location here in the heart of Los Angeles, a remarkably exciting place. What strikes many about this great city is its absolutely phenomenal openness. Move here, and you are buoyed by a sense of possibility. Journalism. Journalism. Communication Management. Dual Degree in Master of Communication Management / Jewish Nonprofit Management The dual degree program, Communication Management/Jewish Nonprofit Management, offers students the opportunity for advanced study of sophisticated communication processes and technologies in the context of the nonprofit arena.
The program has been developed by the Annenberg School for Communication & Journalism and Hebrew Union College-Jewish Institute of Religion’s School of Jewish Nonprofit Management (formerly the HUC-JIR School of Jewish Communal Service) to combine the study of communication theory, processes and technologies with postgraduate education in Jewish nonprofit management and leadership.
The goal of this program is for graduates to perform more effectively in the nonprofit sector, having received specific training in areas such as organizational communication, media impacts and policy. Students of this program are admitted separately to each school.