Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue. Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands.
Social media analysis company Brandwatch has put together a report giving insight into how Twitter is used as a communication channel for brands. The UK Twitter Landscape 2013 study, based on a sample of 10,000 random tweets, revealed that 62% of Twitter usage in the UK is engagement, and 38% is broadcast.
This is the latest post in our series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking. What inspires you? The answer to that question can be found in the timeless words of a visionary leader or literary giant, the stunning beauty of historical landmarks and modern marvels, or the fighting spirit and the responsibility to support causes that speak to the very best of what humanity has to offer. Or, all of the above. Truly, inspiration is a brand than can never be oversold.
Twitter was never meant to be a social network. In fact it was created as a message service at a private podcast company just over 5 years ago. Today with over 200 million users and serving up over 1.6 billion enquiries a day, Twitter has evolved into a real time social network that spreads news, messages, links and multimedia with energy saving 140 character bursts. It is also maybe the most efficient social network in the top five and that is part of its unique charm. It is simple and doesn’t overcomplicate things….. that is why texting and SMS is still popular even with teenagers in a world of tempting rich multimedia. Twitter is still working out its business model with its only apparent revenue being “sponsored tweets” which are expensive and only make sense for a major brand to implement as part of its marketing plans.
We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements. Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals. I think there’s probably a bit more to it than that, or at least there should be. This is a think-out-loud ‘Friday’ post, rather than a definitive guide to the things Googlebot is sniffing out (for I know not what it looks for). It considers the possibilities, to explore what Google might be able to make sense of.
Qu'est-ce que je peux tweeter, ch'sais pas quoi tweeter... Vous aimeriez vous lancer sur Twitter mais... vous n'avez aucune idée de quoi parler ? Vous angoissez à l'idée de vous limiter à 140 caractères ?
By Lynn Ponder : I started my journey on Twitter in 2009 and I remember how intimidated I felt about sharing thoughts with total strangers. How would I be judged, What would I tweet about, Who would follow me, Who should I follow? All questions were answered one day at a time, while falling in-love with everything about Twitter! Twitter is about learning, educating and inspiring, plus for me, a channel to share my passion on positive life views, spread kindness and genuinely engage with likeminded people. The magic of Twitter is evident just in the fact that by reading each others 140 character tweets, we are capable of developing friendships and business relationships in the same way we do in the real world, but this experience is completely virtual, and a mind blowing experience for me.
With Twitter making a lot of big changes at the end of 2011, one of the changes that we caught a glimpse of was Twitter brand pages . A few select brands were given the chance to try out the new service, including Coca-Cola, McDonalds, Staples and HP. A new study from Simple Usability gives a bit of insight into how users are reacting to and interacting with the latest social media marketing tools that has been afforded to brands. Twitter’s first real attempt to compete with Facebook and Google+’s feature-rich offerings for brands is quite stripped down in comparison to its competitors, but it doesn’t really matter if the message is reaching its audience.
In last week’s blog post I’ve tried to give you some tips on how to be successful on LinkedIn . This week’s post is all about Twitter. Being on Twitter is a great opportunity to market your small business . Want to tweet but don’t know how? I will try to explain the do’s and don’ts and introduce you to some basic Twitter tools that will make participating in Twitter regularly easy
Twitter has started to roll out a new look, starting this evening . A blog post announced that the company has simplified the design to make it easier than ever to follow what people care about, connect with others and discover something new. Over the next few weeks this will appear on Twitter.com, mobile and even Tweetdeck.
Twitter has been sporting the blueish Tweet button since it was launched, and nothing has really been changed with it since. I am sure that most people who have been on Twitter since the social networking giant’s early days know that in the beginning, Twitter used “Update” instead of “Tweet” to send out our thoughts and shares. However, since Twitter changed the label on the button, it seems things have pretty much been the same.
Business Insider Intelligence is a new research and analysis service that delivers insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30- day trial, click here . The conventional wisdom about Twitter is that it may be a very nice product, but it doesn't have much of a business. And up until recently, that was true. And the fact that Twitter has been mostly dodging questions about its business metrics helps perpetuate the idea.
Twitter's Global Impact (Infographic) | Social Networking & Micro-Blogging | Twitter Users & Lady Gaga, Justin Bieber & Britney SpearsTwitter has come a long ways since it hit the Web in 2006. The online social networking and micro-blogging site now boasts over a million active users, with half logging in every day, and it is changing the way news is delivered to people everywhere. The size of Twitter's presence and power is undeniably huge. Lady Gaga, Justin Bieber and Britney Spears together have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea and Australia. Meanwhile, Twitter was the star of the media coverage surrounding the death of Osama bin Laden in May, as users of the popular social networking site not only broke the story but kept the world up-to-date with the latest news. It's also been an instrumental tool in organizing protests in Egypt and the United States, such as the Occupy Wall Street movement, as well as getting news out about natural disasters and pending storms.
Those who use the Twitter site regularly, as opposed to using third-party apps, may have noticed one or two changes made to the site today. Doing away with the mentions and retweet categories at the top of you news feed, they’ve replaced the two with a new ‘@username’ and ‘Activity’ option. The changes are aimed towards making the experience of using the site more intuitive and easier to monitor any changes that may occur in your timeline. @username The first major change is in your replies account.
Twitter By Scott Monty , Published October 16, 2011 I was recently introduced to a compact guidebook for businesses trying to get a sense of Twitter . The microblogging site that allows you to update in no more than 140 characters at at time is deceptively complex and nuanced – especially for a newcomer. This short guide, entitled Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr.