Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names. Twitter users have often been associated with terms such as Twits, Tweeps and Twerps and have hidden their tweeting idiosyncrasies from friends and family. Like an alcoholic hides their bottles.
Comment le New York Times utilise Twitter L'article s'intitule " Si un tweet a marché une fois, republiez-le - et autres leçons du bureau social media du New York Times ". Il a été publié le 6 janvier par Michael Roston, membre de l'équipe qui gère les comptes Twitter du New York Times, sur le site Nieman Journalism Lab, et a été tweeté près de 3.400 fois en trois jours. L'auteur y revient sur ce que son équipe et lui ont appris, ce qui a fonctionné ou non, en animant pendant un an le compte @nytimes, qui a gagné presque 5 millions de nouveaux abonnés en 2013, ainsi que les autres comptes Twitter du groupe. Un regard en arrière riche d'enseignements, venant d'un média qui fait figure de référence dans le monde de l'information.
Building a better nest: Inside Twitter's continuous redesign It’s early evening on the day of Twitter’s holiday party, and the company’s headquarters are emptying out. Michael Sippey, the company’s vice president of product, is holding office hours in the large dining area next to Twitter’s cafeteria, meeting with members of the Twitter flock to solicit ideas and answer their questions. A few blocks away, the party venue — San Francisco City Hall — has been lit up in Twitter blue for the occasion. Tweets from the event will be hashtagged #celebrate, underscoring the triumphant year the company has just finished.
“The average estimate themselves by what they do, the above average by what they are.” Johann Friedrich Von Schiller What makes your brand unique ? Brand reputation is made nowadays as much online as in the real world, ask Nespresso or LeShop two successful and innovative Swiss brands. Walk the Talk | Eugène Schoen
The State of Twitter in 2013 [INFOGRAPHIC] Since its inception over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total. On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers.
Walk the Talk | Eugène Schoen
You all know that my social media “first love” is definitely Twitter, especially when you look at the time I spend on it, how many followers I have, and the number I follow. That said, this past year I have been spending almost an equal amount of time on Facebook, Google and Instagram, nurturing and growing my community on these platforms. And, occasionally, I check in on Pinterest. My goal today is to share with you what works for me on these channels. Twitter: I tweet quite a bit because I would like to reciprocate as much as possible. In general, I use this platform to inform, educate and inspire. Social Media Sharing: When Is It Too Much?
Inside the Twitterverse | Arianna Huffington
25 Twitter Tips To Help You Tweet Like A Pro Almost everyone we know has a Twitter account and have a multitude of reasons for what and why they use Twitter. Some use it as a news feed while others use it as an RSS feed and some use Twitter as a messaging tool to communicate with friends and family. Aside from personal uses, Twitter has become an essential promotional tool for bloggers, Internet marketers and social media professionals. The question is then: Are you making the most of the time you spend on Twitter and generating the positive results you expect? To answer that question, we gathered 25 Twitter tips to help you tweet like a pro from successful, influential power Twitter users. My best tip for those who are new to Twitter is to follow the ‘CBS Rule’.
Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue. Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids. But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading. Eric Jacobson, a leadership and management blogger, recently wrote a post expounding 10 tips on how to be a better listener in order to improve your leadership skills. 10 Tips For Being A Better Listener On Twitter
Twitter is 62% engagement, 38% broadcast, according to Brandwatch study
This is the latest post in our series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking. What inspires you? The answer to that question can be found in the timeless words of a visionary leader or literary giant, the stunning beauty of historical landmarks and modern marvels, or the fighting spirit and the responsibility to support causes that speak to the very best of what humanity has to offer. Or, all of the above. Truly, inspiration is a brand than can never be oversold. 2morrowknight: 16 People on Twitter Who Inspire the World
Twitter was never meant to be a social network. In fact it was created as a message service at a private podcast company just over 5 years ago. Today with over 200 million users and serving up over 1.6 billion enquiries a day, Twitter has evolved into a real time social network that spreads news, messages, links and multimedia with energy saving 140 character bursts. It is also maybe the most efficient social network in the top five and that is part of its unique charm. It is simple and doesn’t overcomplicate things….. that is why texting and SMS is still popular even with teenagers in a world of tempting rich multimedia. Twitter is still working out its business model with its only apparent revenue being “sponsored tweets” which are expensive and only make sense for a major brand to implement as part of its marketing plans. Database Error
12 social signals from Twitter that could influence search rankings We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements. Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals. I think there’s probably a bit more to it than that, or at least there should be.
Comment savoir s’il faut modérer un commentaire… ou pas ? Modérer un commentaire (c’est-à-dire, savoir si vous devez -ou pas- laisser les propos d’un internaute rester publiés sur un espace… Lire la suite [...] Médias sociaux : 65 chiffres-clefs que les professionnels retiendront de l’année 2013 Pour conclure l’année en beauté, voici, résumés en un diaporama, 65 chiffres-clefs Médias sociaux que j’ai retenus au cours de… Lire la suite [...] décembre 23, 2013Autres réseaux sociaux, Blog professionnel, Chiffres clés, Facebook, Google+, Linkedln, Pinterest, Questions fréquentes, Twitter, Viadeo A celles et ceux qui m’interrogent -encore- sur l’utilité d’un blog professionnel en 2013 (partie 2)
The Power of Connectivity on Twitter | Web City Girls By Lynn Ponder: I started my journey on Twitter in 2009 and I remember how intimidated I felt about sharing thoughts with total strangers. How would I be judged, What would I tweet about, Who would follow me, Who should I follow? All questions were answered one day at a time, while falling in-love with everything about Twitter! Twitter is about learning, educating and inspiring, plus for me, a channel to share my passion on positive life views, spread kindness and genuinely engage with likeminded people. The magic of Twitter is evident just in the fact that by reading each others 140 character tweets, we are capable of developing friendships and business relationships in the same way we do in the real world, but this experience is completely virtual, and a mind blowing experience for me.
With Twitter making a lot of big changes at the end of 2011, one of the changes that we caught a glimpse of was Twitter brand pages. A few select brands were given the chance to try out the new service, including Coca-Cola, McDonalds, Staples and HP. A new study from Simple Usability gives a bit of insight into how users are reacting to and interacting with the latest social media marketing tools that has been afforded to brands. Twitter’s first real attempt to compete with Facebook and Google+’s feature-rich offerings for brands is quite stripped down in comparison to its competitors, but it doesn’t really matter if the message is reaching its audience. Tips for Twitter Brand Pages
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How brands use twitter ? on Vimeo