Trends & Tips
Left: Austin on Sunday, after rain dispersed. If you didn’t attend SXSW and want a first hand perspective (or maybe you did go and partied too hard) then this post is for you. There’s a lot to learn from SXSW: A Petri dish of social and interactive behaviors, a bellwether of what could be a trend for the year.
A question I often hear is how do you create great unique content?
Carlos Espinal is partner at Seedcamp , a European micro seed fund for internet technology companies. Despite any clouds looming over the macro-economic climate, Europe’s startups and investors (and increasingly those from further afield) gather together once a year to attend the LeWeb conference in Paris. Part of what makes LeWeb so great is the multitude of events that occur on the periphery of the actual conference.
When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer.
ConAgra Foods maintains a diverse brand portfolio, and has built online communities around each of its major brands.
Jordan Kretchmer is the founder of Livefyre , an engagement platform that goes beyond threaded comments to help you increase the conversation on your web properties, attract new readers and commenters from all over the web, and build hyper-active communities around your content.
Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing.
I am on a mission to help Fortune 500 companies answer the question, "What is social media and how can it help our company?" Senior executives and managers can not make decisions or allocate budget to something they know very little about.
Everyone always wants to know what is the secret sauce to building a community.
Several events (handling online community management for a new organization, returning to a bar where I was a DJ in college , creating a cross-school Facebook group for kids of my era in Hays, KS after a high school reunion) have all put me back in the heart of thinking about and handling start-up online community management. Online community management means creating a content strategy , delivering intriguing social media content (be it created, shared, or repurposed ), interacting with and building an audience , and doing it all on a consistent basis to keep people coming back and bringing friends with them.
I have been spending time on Google+ since its launch, and though people on Google+ are talking a lot about Google+ (isn't that breaking the first rule of fight club?)
Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales.
On her social media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers to share with Ad Age.
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011.
“It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen. “ Clay Shirky Remember when we talked about social media and mainstream media as two different things? Not anymore.