Social@Ogilvy. Years of thinking social archives > This past week there has been a lot of news (not all of it for the right reasons)on Twitter’s new photo application, Vine.
Vine is unique because it debuts in an era where consumers have the power to skip through television commercials on programs they record, thus forcing creative advertisers to start pushing the envelope on generating interesting messaging and communications beyond the television signal. This thinking led to a unique conversation with my former colleague Matthew Wurst from 360i the other day regarding Vine. It went like this: Make Your LinkedIn Profile Irresistible. Social Media 2013.
7 Warning Signs You’re Using Social Media Wrong. So you’ve been using social media for awhile.
And frankly, you can’t see what all the fuss is about. You’ve been posting status updates on Facebook, sharing stuff on Twitter, heck, you’ve even updated your profile on LinkedIn. But what’s the big deal? If this describes you, you’re probably using social media wrong. Warning Sign #1: You can’t figure out what all the fuss is about. If you don’t know what all the fuss is about with social media, then you’re using it wrong. But there are many different ways to use social media. Now, having said that, every social media platform isn’t right for every business. This, however, does inspire me. Warning Sign #2: Your last five status updates were inspiring quotes. If your idea of communicating via social media is to post inspirational quotes, you’ve got it all wrong.
Posting quotes does not constitute communication. Warning Sign #3: You can’t remember the last time you had a conversation in social media. This is a serious warning sign. This guy. Learnings from My Pinterest Experiment. An In-Depth Look at the Science of Twitter Timing. If you’ve been following KISSmetrics for the last week or two, you have probably enjoyed our in-depth look at the science of blog timing and Facebook timing.
Today, we’re going to take a deeper look into the ins and outs of Twitter timing. This includes how to determine: Where your targeted audience is located.When they’re most likely to view their Twitter stream.Tools that will determine when your followers interact with you the most. Twitter Timing Infographic First off, we’re going to look at an interesting infographic that helps explain Twitter timing visually. The first thing you will see is that almost half of the U.S. population is in the Eastern time zone, and about 80% of the population is in the Eastern and Central time zones combined.
Next, you will see that if you want lots of retweets from Twitter users in the U.S., 5PM EST is generally the best time to tweet. Remember, your own “tweet data” will prove what the best times and days are for your tweets. The Beauty of Twitter. Twitter: Better to use a company or personal account in B2B? Not long ago, a user on our site asked me, “In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus on our company or personal social media accounts?”
Well, Peter, you ask a great question. Here is my response: it depends on what you are trying to achieve and with whom you are aiming to connect and target. Option 1: your brand is you From personal experience, running the business account from the company name has allowed us the flexibility to have several people post to the same account, from different perspectives. This is, however, a risky game.
As most marketers will tell you, Twitter is not about pumping information; it is about maintaining an active and engaging dialogue with influencers and people who are relevant to your company. B2B Examples: @Marketo, @Optify, @JESS3, @siriusdecisions, @Eloqua, @Savvy_B2B Option 2: you are your brand Option 3: you are you (in relationship to your brand) This is a sad loss, indeed. 5 Killer Ways To Rock Instagram For Business. In order for a company to break through the noise in today’s social media landscape, it’s necessary to be creative and dedicated.
You have to have a good idea and an iron will to succeed if you are going to make things happen. At the same time, the line between failure and success is silky thin. It is said that in order to succeed, you have to fail a hundred times or you won’t understand what success is when you have reached it. But just because you are supposed to fail, that doesn’t mean you can’t succeed earlier in my opinion. Doing things right isn’t hard if you have the knowledge and skills before you actually try. Yup, that is exactly what this article is all about.
They are no longer just a bunch of curios people trying to find their way. Just sharing a picture of a Volkswagen car for example (if it’s not something out of the ordinary that is) won’t spawn much virility. Just having a look through these 5 killer tips should help you a lot. Via: [visual.ly] Database Error. Google Wave was announced last year to much fanfare and expectation… it was the future of the social web!
The Google Wave platforms goal was to integrate in a seamless fashion email, online chat, social networking and provide access to web pages or documents similar to the “wiki” model. Google announced last week and yet less than one year later that it is pulling the plug on the Wave. Why? In essence it was too complicated. You only need to look at the platforms that have universal acceptance such as email and instant messaging or the simple yet still going gangbusters social media channel called Twitter. ..they are dead simple.
The Rise Of Visual Social Media. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. This trend toward the visual is also influenced by the shifting habits of technology users. A 2012 study by ROI Research found that when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most.
Detavio Samuals is the EVP and Director of Client Services at GlobalHue, one of the nation's top market advertising agencies. 5 Fascinating Social Media Predictions for 2013. Note: This is a guest article by Nathan Brown.
More details about him after the post. Days have gone since the last New Year celebration and every dawn has had something new for the humankind. With the thought of the New Year comes the thought of the mysteries that are in store. The scenes that flash in our mind when we hear the phrase ‘New Year’ are drinking wine and champagne, devouring the cake, and dancing with the crowd. But what are we going to do from the next day? While the Church awaits the prophecies for 2013, the techies are busy pondering on the growth of social media. Here are 5 fascinating Social Media predictions for the upcoming year 2013… 1. Water cooler talks about popular TV programs are going to continue on social networking sites, the difference being real-time comments. 2. Google has already dipped its toes into social waters by launching Google Plus. 3. I can see your puzzled expression. 4.
As you travel into 2013, you might get lost in a maze of QR Codes. 5. P.S. 60% of Facebook Users Will Discuss Brands That Offer Deals [Infographic] We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media, how mobile is transforming marketing, and the importance of user-generated content.
But we've rarely written about how all three of these concepts are working together to change the world of marketing. That's why we're pretty glad Symphona Teleca took on the task in this data-packed infographic, "The Meaning of Like," about the way smart devices and social analytics are completely transforming the retail space. Take a look at some eye-opening data about how shoppers are using social media and mobile devices, and how that is completely changing the way retailers market their products. Or at least, how it should be changing retail marketing!
(click image to enlarge) Are the changing habits of shoppers motivating you to adjust your marketing strategy? [Infographie] Facebook, Twitter, LinkedIn, Google + : les points forts de chaque réseau social. “Ideation” is the concept of crowdsourcing applied... Instagram By The Numbers - The Infographic. Simply mind blowing numbers by Instagram.
Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. Want to display this infographic on your site? <b>++ Click Image to Enlarge ++</b><br /><a href=" src=" alt="Instagram By The Numbers"></a><br />Source: <a href=" By The Numbers – Infographic</a> Sources Filip May 08, 2012 at 7:20 am That’s all fine and dandy but what matters for any company is its bottom line, not number of picture uploads. Comments are closed. ← Previous ArticleNext Article → Free Email Updates Get the latest content first. 5 New Twitter Tools to Boost Your Marketing.
Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro. So, if you think it is time to up your game with some new tools, keep reading. Here are 5 tools to help you power up your Twitter marketing efforts. #1: Twylah—Make Your Tweets Live Longer One of the tools that can make a huge difference to your impact on Twitter is Twylah. According to research by bit.ly, your links on Twitter will only last 3 hours. A beautiful fan page for your tweets. The way it works is very simple.
Before Twylah, when you glanced over someone’s Twitter stream, you didn’t pick up any great insights about the person. Now, you can even click into each individual tweet on any page. Pinterest: nine best practice tips for brands. Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration. For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female. It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions. We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest. This has given us a good idea of some best practice guidelines that brands should be following... 1.
Many brands still make the mistake of simply using Pinterest to promote their own content, which completely misses the point of social media. It’s the equivalent of only posting marketing messages on Twitter and isn’t going to attract many followers. 2. 3. 4. 5. 6. 7. 8. 9. Loyalty & New Media / How to spot an Instagram junkie. Social Media Infographics / How Pinterest Drives Online Sales. Pinterest: Top 100 Digital Marketing Boards. Facebook Tests Pinterest-Like Design for App Activity. Facebook Takes Action, Introduces Action Links to the Open Graph. By Brian Solis On June 4, 2012 In September 2011 at its f8 Developer Conference, Facebook introduced the social world to frictionless sharing and Action Verbs.
With the rollout of its Open Graph, the 900 million strong social network declared that the future of engagement would be driven by both implicit and explicit actions. Explicit actions require the user to click a button such as “Like,” “Share,” “Recommend,” or “Comment.” Implicit actions, on the other hand, only require that the user run an app designed using the Open Graph platform where updates (or Action Verbs) are sent to the timeline automagically depending on what the app is designed to do. But, this frictionless experience is not without its friction. As Open Graph apps such as Washington Posts’ Social Reader or Spotify send updates into user Newsfeeds — such as “Brian Solis is reading…” or “…is listening to…” — are the point of contention. Automatic status updates using Action Verbs are just the beginning. 7 tips for improving your Instagram following. Hey, it wouldn’t be a social media platform if there wasn’t a following to attract, and Instagram is one place you may not have considered boosting your brand’s presence until recently.
Well, let today be that day with these seven tips from Brian DiFeo at Social Fresh. After all, if images are such a powerful piece of the branding puzzle, then the world’s most popular photo-sharing site is the place to be. 1. Jumpstart with Existing AudiencesAn initial push to your community is a great start. Announce your presence on Instagram using your current channel, some examples:- email lists- newsletter- website- Facebook- Twitter- SignageExplain to these existing audiences what Instagram is (since your audience may be new to it), and encourage them to follow the account…2. Full story at Social Fresh. Get the picture? Pinterest: nine best practice tips for brands. Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration.
For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female. It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions.
We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest. This has given us a good idea of some best practice guidelines that brands should be following... 1. Many brands still make the mistake of simply using Pinterest to promote their own content, which completely misses the point of social media. It’s the equivalent of only posting marketing messages on Twitter and isn’t going to attract many followers. 2. 3. 4. 5. 6. 7. 8. 9. Adam Bronkhorst Shows Us How To Take 'SnApp Shots' With Our Smartphones (PHOTOS) Pinterest: The New Pinnacle of Digital Marketing.
The Redesigned Foursquare Is About Radical Simplicity, And A New Way To Search. Fast Food Loves Facebook: Restaurant Chains on Social Media [INFOGRAPHIC] Hands-On With New Twitter Search. Suisse romande sur Twitter : portrait n°2. Social media campaign for Aston Martin drives 100% increase in traffic. 3 benefits of playing Empire Avenue. Why Pinterest Is So Addictive.
15 Great Chrome Extensions for Online Marketers. Infographic: Social Media – Unmeasurable Success? Spreading the Word of Excellence « Eugène Schoen. The Latest Social Media Stats For 2012. Database Error. 7 Do's and Don'ts for Marketing With Pinterest. Foursquare on Facebook: Hands on With the New Timeline Integration. How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC] 3 Brilliant Social Media Marketing Campaigns & Why They Worked. Instagram for Android coming “very soon” A Hierarchy Of Social Communication: Know Your. Clip. A Map Of Your City’s Invisible Neighborhoods, According To Foursquare. Loyalty & New Media / Pinterest for marketers. Twitter: An Increasingly Great Platform For Instagram. Does Instagram Make You a Better Photographer? 15 Fantastic Ways to Use Flipboard. 12 LinkedIn secrets to supercharge your social networking.
Using location-based marketing to drive traffic to luxury hotels. 10 Creative Ways to Use Pinterest for Business. Pinterest's Growth Explosion Continues. 3 Ways Your Brand Can Benefit From Pinterest. Twitter tops 140M active users, sees 340M tweets a day. Pinterest's iPad App Is on the Way. How to Use Pinterest for Public Relations. Newly redesigned Pinterest profile pages go live. Instagram finally lands on Android. Instagram & The Android Effect. How Pinterest Can Get Your Brand Attention [INFOGRAPHIC]
Life without Social Media: Better or Bitter. Job Networking with Social Media [INFOGRAPHIC] The buzz at SXSW, Day 3 highlights. The Power of Connectivity in social media. Facebook Timeline Is The Best Thing For Brands Since Pinterest. 20 Awesome Pinterest Tools. Instagram Appears to Have Passed 25 Million Users.
Why Pinterest Is So Addictive. Our culture of portraits: From Andy Warhol to Instagram. 10 Simple Ways Social Media and Traditional Media Work Together « Radian6 - Social Media Monitoring and Engagement. The Art Of Creating Buzz. 14 new statistics about word of mouth marketing. How Social Are the World’s Most Valuable Brands? [Infographic] The State of the Twitterverse 2012. What's Driving Pinterest's Amazing Growth. Eight Ways to Engage Facebook Fans in Less Than 60 Seconds [Day 20 - 28 Days to BFL] Why Pinterest Is So Addictive. Here's How to Use Pinterest to Make a Big Announcement. It’s Time to Pin Your Brand to Pinterest. 10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast. Am. How Brands Listen (Or Don’t) In the Digital Age. 5 Secrets To Get Retweets That The Experts Won’t Tell You.
Three Minutes On Social Media. 100 more social media statistics for 2012. An Essential Key to Social Media Influence: Tell Your Story Well. Defining Social Networks in Switzerland 2011 – Fall Report.
5 Essential Tactics to Jumpstart Your Google+ Business Page. Going viral. 10+ Ways To Use B2B Social Media In Your Business. Listening & monitoring. Social Media Users. Social Media Trends. Why It’s Important To Complete Your Twitter. Social Media Best Practices. Platforms.