Years of thinking social archives >
So you’ve been using social media for awhile. And frankly, you can’t see what all the fuss is about.
If you’ve been following KISSmetrics for the last week or two, you have probably enjoyed our in-depth look at the science of blog timing and Facebook timing .
Not long ago, a user on our site asked me, “In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus on our company or personal social media accounts?”
In order for a company to break through the noise in today’s social media landscape, it’s necessary to be creative and dedicated. You have to have a good idea and an iron will to succeed if you are going to make things happen. At the same time, the line between failure and success is silky thin.
Google Wave was announced last year to much fanfare and expectation… it was the future of the social web! The Google Wave platforms goal was to integrate in a seamless fashion email, online chat, social networking and provide access to web pages or documents similar to the “wiki” model. Google announced last week and yet less than one year later that it is pulling the plug on the Wave.
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
Note : This is a guest article by Nathan Brown . More details about him after the post.
We've talked about a lot on this blog, but there are three things that just keep peeping up in our content -- the virtual ubiquity of social media , how mobile is transforming marketing , and the importance of user-generated content .
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic »
Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting . I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro. So, if you think it is time to up your game with some new tools , keep reading. Here are 5 tools to help you power up your Twitter marketing efforts .
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Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration. For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female. It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions. We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest. This has given us a good idea of some best practice guidelines that brands should be following... 1.
Facebook is testing a new layout for Open Graph app stories that look reminiscent of one of the most popular apps out there: Pinterest. The new design gives app stories a little more face-time on your News Feed, and gives you the ability to do things like comment or like a particular element of a story. For instance, one example we found of the new design showed a number of items a friend had recently liked on Etsy.
By Brian Solis On June 4, 2012 In September 2011 at its f8 Developer Conference, Facebook introduced the social world to frictionless sharing and Action Verbs. With the rollout of its Open Graph, the 900 million strong social network declared that the future of engagement would be driven by both implicit and explicit actions. Explicit actions require the user to click a button such as “Like,” “Share,” “Recommend,” or “Comment.” Implicit actions, on the other hand, only require that the user run an app designed using the Open Graph platform where updates (or Action Verbs) are sent to the timeline automagically depending on what the app is designed to do. But, this frictionless experience is not without its friction.
Listening & monitoring