Social Media Trends
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There is a very difficult, fine line for brands using social media and where you decide to focus your efforts.
5 case studies of brands using niche social sites (and why you should too) – Simply Zesty - Simply Zesty
Les réseaux sociaux deviennent incontournables dans les politiques de recrutement Avant de postuler, les candidats s'informent et testent le discours des banques auprès de leurs pairs.
Les réseaux sociaux deviennent incontournables dans les politiques de recrutement, Actualités
Les pays émergents sont "bien plus en avance" que l'Europe, et notamment la France, pour l'utilisation de réseaux communautaires dans les entreprises, selon une étude du cabinet international d'audit et de conseil Grant Thornton publiée jeudi.
Entreprises/réseaux sociaux: les pays émergents "bien plus en avance" que l'Europe (étude)
2012 is primed to be the year of social. In particular we can anticipate a blitz of publicity around social business .
4 Megatrends in Social Media and Social Business - Forbes
El marketing relacional: Una conceptualización necesaria
El Marketing Relacional, consiste básicamente en crear, fortalecer y mantener las relaciones de las empresas con sus clientes, buscando lograr los máximos ingresos por cliente. Su objetivo es identificar a los clientes más rentables para establecer una estrecha relación con ellos, que permita conocer sus necesidades y mantener una evolución del producto de acuerdo con ellas a lo largo del tiempo. En nuestro idioma y cada vez con mayor peso, se viene aceptando y refiriendo el término CRM como respuesta de la tecnología a la creciente necesidad de las empresas de fortalecer las relaciones con sus clientes.In un precedente post si è parlato di inbound marketing. Riproponiamo una infografica molto chiara sulle principali differenze tra inbound e outbound marketing, apparsa un mese fa sui principali blog di settore.
Fabrizio Faraco » Inbound vs outbound marketing: un’infografica
Released on August 1, 2011, the Trends In Social Advertising Survey by Brian Solis and The Pivot Conference will surely be one that's bandied about and its results shared often. But I wanted to take a look, a deeper look if you, behind the numbers. Truth be told, I am anything BUT a "numbers person."
The Trends In Social Advertising Survey - Behind The Numbers | Social Media Today
What does the future hold for the social media specialist? | Articles
In the days of yore, when alchemists transformed lead into gold and "digital ninjas" practiced their magic among us, social media strategists could dazzle lesser mortals with their skills on Twitter and Facebook. Today, every communicator is well versed in social platforms, kids with digital fluency are crowding the workforce, and even busy CEOs have figured out how to engage in a bracing Twitter feud .
SM & Job searching
What's next for Social Media? If I had a dime for every time I've been asked that question...
The Next Layer Of Social Media | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
50 issues of new media age ; the UK's only weekly magazine devoted to interactive media, marketing and advertising--> Over 20 free specials and supplements a year , covering the most relevant digital marketing topics in depth.
Social media and mobile apps to account for 50% of online sales by 2015, says Gartner | News | New Media Age
Trend Currents: Social Media in 2012 - Sensei Blogs
The speed of evolution in digital communications and technologies has created a curious conundrum for marketers and business leaders alike. With such rapidly advancing technologies, even the early adopters are too busy trying to understand what is happening now to be capable of looking into the distant future to see what’s coming.Crowdsourcing
SM & Education