Social Media Best Practices
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It’s amazing how many apps we all use on a daily basis that ask us to log in using either our Facebook or Twitter accounts.
Social media has become an important part of a conference or event. Streaming feeds from Twitter and Facebook or providing text-to-screen commentary lets audiences participate in events and allows brands to collect feedback.
Donna Farrugia is executive director of The Creative Group , a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations.
Ask any online marketer or PR pro, and you're sure to hear that one of the top requests from their clients is to have their content go “viral.”
While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. P roper P lanning and P reparation P revents P iss P oor P erformance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.
This post is part of the HBR Insight Center Marketing That Works .
For many marketers, cross channel marketing on the social web has been a dizzying, ad hoc, and all-too-often unmeasured experiment. What many don’t understand is that the social web offers the greatest marketing opportunities we have ever seen, so it’s time to get serious.
No one wants to invest time in something only to be mediocre at it. We want to be great. But before you can be great you have to understand what being great looks like.
Social media is fantastic, but the if you think creating a social media presence will yield instant results , you’re in for an unpleasant surprise. Online engagement from your community isn’t an easy or immediate result of your web presence: conversation takes time, effort, and strategy . Sure, you may have a Twitter account or a Facebook fan page or a blog, but social media isn’t the Field of Dreams.
Social media has given people and brands the opportunity to make their message heard and there are so many venues available like Twitter, Facebook, and now Google plus.
Social media has proven success in the larger, retail driven market of business-to-consumer (B2C).
Could your business survive without social media? If the answer is “No,” you’ll be just as surprised as I was to discover that in a recent survey by small business insurance provider Hiscox , a mere 12 percent of small business owners surveyed described social media as a “must.” In comparison, a whopping 50 percent said word-of-mouth was essential to their businesses.
Joshua Leatherman is the author of the book If Social Media is a Game, These are the Rules: 10 Rules for Building a Profitable Social Media Strategy .
This is the latest post in our series, Twitter Powerhouses , which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking. Ideas can be powerful, and when they are combined with a strong will and a sense of optimism, they can become extraordinary.