The Social Commerce Timeline Here’s a nice infographic from Useful Social Media that shows the Social Commerce journey from back in February 2007 when the first virtual gift was sold on Facebook.
Some of the infographic highlights include: Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter Jul 2009 – Facebook’s first retail transaction via 1800-Flowers Jun 2010 – Disney launches group ticketing store on Facebook Aug 2010 – Delta launches ticket purchases via Facebook Jan 2011 – Living Social sells $20 Amazon vouchers for $10, selling over 1.3 million Jul 2011 – Facebook stops Facebook Deals This timeline shows how much growth Facebook commerce has enjoyed over the past few years and how important it’s going to be for 2012. Mark Zuckerberg commented, “If I had to guess, social commerce is the next area to really blow up.”
Have you done anything around social commerce yet? Be Sociable, Share! Facebook Foodcourt – Earliest Example of F-Commerce? [Screenshots / Presentation. Today, selling on Facebook is not new news.
Now, the question is not can you sell on Facebook (yes), or even should you sell on Facebook (probably), it’s what should you sell (fan-first exclusives in our view)? But back in 2008 f-commerce was so new the term hadn’t even been coined. Nevertheless, on the back of the first Facebook F8 event, a team (including Corey Capasso and Nathan Lustig) from Exchangehut (a Craigslist for students and ticketing/textbook exchange network – later acquired by CDI America) – created Facebook Foodcourt. Facebook Foodcourt was an f-commerce application that allowed people to order and pay for local food deliveries within Facebook (using an iframe pulling in an authorised.net shopping cart). Built as proof of concept app, Facebook Foodcourt completed over 200 transactions – including food orders from Facebook staff, but the Exchangehut team didn’t pursue the idea.
This Is What Twitter Commerce Might Look Like. What's Your Facebook Ecommerce Strategy? As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities.
Facebook now has several integrated payment partners. To name a few: - Spare Change which facilitates payments using PayPal or major credit cards. - DAO Pay which allows payments via your home phone bill. - Ultimate Game Card for online gaming payments and credits. - And even Amazon Payments , which was cleverly predicted in the article. There are other partners who have joined the Facebook frenzy. Inside Facebook notes that Tapjoy plans to not only evolve Facebook's mobile and its gaming capabilities, but also to take mobile gaming to a new level. How does this relate to ecommerce strategy? Could this have any impact in the B2B arena? Facebook Commerce: The Beginner's Guide. Facebook's gravitational pull of 750 million users is enough to hold digital marketers spellbound.
Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles. First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month.
Facebook users spend 700 billion minutes per month in an active, relaxed environment where word-of-mouth is built into every turn. The traffic, of course, also matters. Selling on or through Facebook now has a name: F-commerce. Four Types of F-Commerce 1. Brands can bring the Facebook experience to their websites, tapping users' connections and interests to support the purchasing process. For the past few months Amazon.com has been offering a "Tap into Your Friends" option (still labeled Beta). 2. 3.