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With the popularity of smartphones set to explode over the next year, brands may do well to heed the latest research published by agency YouGov that suggests a significant proportion of users find advertisements on their phones annoying. The study, which analysed predictions for 2012 on consumer behaviour around smartphones, digital newspapers, digital tv and digital radio, found that in the UK, around 86 per cent of users ignore mobile advertising while 79 per cent said that they found their presence irritating. Currently only 40 per cent of UK people own a smartphone, but this will increase to 68 per cent over the next year.
In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault, however.
This article was originally written for, and appeared in, Fashion’s Collective ( www.fashionscollective.com ) Mobile is an action-oriented medium.
By SHIRA OVIDE Facebook Inc. founder Mark Zuckerberg soon may command a $100 billion company.
1 December 2010 by eugen12
Nick Parish is the North American Editor of Contagious , a London-based intelligence resource for the global marketing community focusing on non-traditional media and emerging technologies. Whereas yesterday's concept of convenience was all about value and location (e.g. the 24-hour 7-Eleven store), today's convenience is about getting what you want, when you want it, whatever that may be.