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5 ways travel has changed (for the better) through mobile technology. Hashtags That Will Turn You into an Entrepreneurial Rock Star - #Instagram #mobile. Hotels Need to Become Google Mobile Friendly. Three Steps for Brands to Succeed at Mobile Loyalty in the Future. Dec 12 2014 | Loyalty Today Type SessionM - Lars Albright • 1463 views Back To Results Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later.

Three Steps for Brands to Succeed at Mobile Loyalty in the Future

The average U.S. household now takes part in 21.9 loyalty programs every year, according to Colloquy research. Instagram believes mobile 'is the new shop window' - Full WIRED Retail talk. Hyperlocal M&A in 2015 — Here’s What Some Potential Acquirers Are Looking For. With the new year just around the corner, corporate development teams are undoubtedly gearing up for 2015 acquisitions.

Hyperlocal M&A in 2015 — Here’s What Some Potential Acquirers Are Looking For

Swiss Mobicamp on the horizon Startupticker.ch. Swiss Mobicamp returns to Bern on 6th November.

Swiss Mobicamp on the horizon Startupticker.ch

The event has established itself as the premier gathering of all of those involved in the Swiss mobile ecosystem. We can offer our readers discounted tickets. Mobile has evolved into a horizontal enabler, creating opportunities for innovation in many industries across the globe. It’s clear that it is increasingly difficult to monetise apps. Recent research from Vision Mobile has shown that 1.5% of ALL apps on the App store account for 98.5% of the total revenue. The 15+ international speakers will help you to understand which business models work in these new arenas and show how to build sustainable, recurring revenue streams. Swiss Mobicamp on the horizon Startupticker.ch. Swiss Mobicamp returns to Bern on 6th November.

Swiss Mobicamp on the horizon Startupticker.ch

The event has established itself as the premier gathering of all of those involved in the Swiss mobile ecosystem. We can offer our readers discounted tickets. Mobile has evolved into a horizontal enabler, creating opportunities for innovation in many industries across the globe. Apelab part séduire le marché d’outre-Atlantique. Genève, le 7 mars 2014.

Apelab part séduire le marché d’outre-Atlantique

Instagram. The Hyperlink Gets Reinvented for the Mobile Era to Boost Ads in Apps. The Future of Mobile Marketing: Smartphones and Augmented Reality. With each new year, marketers continue to say that mobile marketing is going to be huge.

The Future of Mobile Marketing: Smartphones and Augmented Reality

Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a smartphone, the market for apps and further technological advancement is greater now than ever before. Smartphone users are expecting a deeper personalized engagement and assistance from their phones. 3 Key Elements Needed To Take Social Mobile To The Next Level. It was about 25 years ago shortly after mobile phones the size of a small apartment blocks had emerged as the latest technology device, that I had one installed in my car.

3 Key Elements Needed To Take Social Mobile To The Next Level

I remember making my first phone call to my grandfather as I made my way to an appointment (who in his past life had delivered milk by horse and cart). His amazement to receive a phone call from the other side of the country with no cords attached was palapable. There is a quote from the science fiction writer most famous for the novel “2001: A Space Odyssey”, Arthur C Clarke (born in 1917) which resonates with me. “Any sufficiently advanced technology is indistinguishable from magic.”

In 2011 my observation and use of the magic of technology continues to surprise and enchant me whether it be the new iPad or flying at 40,000 feet sipping wine while the world flashes below at 600 mph with 200 people ensconced in a metal tube with the outside temperature hovering at -40 degrees. Developing the under­lying fast networks. 10 Ways Location-Based Social Media is Changing Marketing. Geolocation and geofencing are features which social media marketers are trying to capitalize more and more.

10 Ways Location-Based Social Media is Changing Marketing

Geolocation allows a users’ location to become a valid data point, while geofencing is a virtual perimeter, through which movement triggers an action. In a SXSWi session titled, “Location, location, location” Ben West, Co-Founder, Xomo Digital Inc., Coleen Carey, VP of Product, Urban Airship, Peter Roybal, Prod Management at ABC, and Roe McFarlane, VP Product Innovation & Customer Experience at Redbox discussed the power of mobile and location. How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories. Acheter partout, tout le temps - Lifestyle. 12 reasons behind Amazon's massive mobile success. Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.

12 reasons behind Amazon's massive mobile success

Its mobile site and apps have been a huge success and helped it to both maintain its dominance of e-commerce and extend its market reach. Loyalty & New Media / "Future is not about Mobile. Busting five myths about mobile applications for hotels. NB: This is a guest article by Brian Fitzgerald, vice president of digital strategy at O’Rourke Hospitality.

Busting five myths about mobile applications for hotels

Over the last few months I have been very disappointed by hearing several hotel Internet marketing companies dismissing mobile applications as part of a hotel’s mobile marketing strategy. Frankly, I feel as though these companies are downplaying mobile apps because they don’t have an app solution. They seem to be trying to fit every hotel into the solution set they have available to sell. Full disclosure, we make mobile app products. Move over Foursquare, SXSW’s next big location app is Highlight. There’s a new trend set to emerge at this year’s SXSW know as “ambient social networking.” At the helm of this burgeoning trend is the budding two-person startup, Highlight, headed by founder and CEO, Paul Davison. While in the past, Foursquare and Gowalla were the location-based apps that made headlines, the latest innovation a is new breed that sits on your phone and runs silently behind the scenes.

Rather than the check-ins feature that even Foursquare founder, Dennis Crowley, has admitted was losing steam, ambient social networking applications will only notify users with a pop-up notification when another user of the same application approaches your immediate vicinity. Rethinking the Mobile Web by Yiibu. SoLoMo, une constatation importante. Depuis quelques mois, en France notamment et depuis plus longtemps Outre-atlantique, SoLoMo est le « buzzword » à la mode. Un buzz entretenu par Loïc Le Meur depuis que ce dernier a annoncé que SoLoMo serait le thème d’édition 2011 de LeWeb. Mais pour qu’elle raison ce néologisme fait-il vibrer la toile ? Selon Monsieur Le Meur interviewé par Petit Web, la raison de cette mouvance est limpide : « C’est juste le monde qui change pour dix ans. Eric Schmidt, le patron de Google, n’a qu’un seul mot à la bouche, et c’est pour cela qu’il introduit les trois journées.

C’est John Doerr qui a lancé ce nom. Car, SoLoMo, finalement, n’est pas autre chose qu’une constatation. Sur l’image ci-dessous, les six géants du Web Social que sont Google, Facebook, Groupon, Foursquare, Yelp et Zynga sont présentés sous l’angle SoLoMo.