Mobile Marketing by the Numbers [INFOGRAPHIC] The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.
One study estimated mobile advertising will be $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below. The Mobile Market revolution. Mobile is fast becoming essential for our daily activities such as shopping, looking for a restaurant or other local information.
Nowadays, mobile retail purchase intent is eight times higher than PC retail purchase intent. Mobile communication is now vital for businesses to attract, engage and retain customers. The infographic below explores why it’s a channel that companies – especially e-commerce enterprises, must now make an integral part of their business plan. Feel free to let us know what you think about the m-Commerce growth. Enjoy The inZair team. 91% Of Top Brands Have Apps, But How Many Are Any Good? This article titled “91% of top brands have apps, but how many of them are any good?”
Was written by Stuart Dredge, for guardian.co.uk on Friday 28th October 2011 09.52 UTC More than nine in ten of the world’s top 100 brands have now released mobile apps, according to a new report from analytics company Distimo. It finds that 91% of the companies listed in Interbrand’s 2011 Best Global Brands chart have a presence in at least one of the major app stores, up from 51% when Distimo last checked 18 months ago. The company says that each brand has 24 apps available on average, although this figure is skewed by large publishers like Disney (636 apps – this is across all the app stores) and Sony (285 apps). Strip them out, though, and the average is still 15. The report also finds that 86% of the top brands have a presence on iPhone, while 66% have at least one iPad app. 59% are on Android, but a mere 26% are on BlackBerry, and just 9% on the Nokia Store.
Mobile ad market gets more muscle. By Jon Swartz, USA TODAY Posted 7/14/2011 6:08:06 PM | SAN FRANCISCO — The mobile-ad market is scorching hot, in part because companies are getting more comfortable with using those ads to reach the third of American adults who own smartphones. That shift is coming despite consumer concerns about privacy and the amount of detailed data about themselves that they might be giving up. Why You Need Mobile Marketing Now! [Research. Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts of the latest research sourced from a variety of organizations to enable you to better understand how the mobile landscape has evolved so you can incorporate these changes into your marketing plans.
US Smartphone penetration To put this information in perspective, mobile phones account for 5.2% of the device traffic or about 1/20 of the US connected marketplace, which also includes computers and tablets according to comScore. Traditionally late adopters, the US switched to smartphones in 2011. Is your mobile strategy in motion? « mobi.luxe. This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In the constant-connective world of transmedia-enabled consumer engagement, it is imperative for retail marketers to challenge traditional structures of siloed brand marketing channels.
Antiquated concepts of disparate sales and marketing avenues no longer hold relevancy for modern consumers, who expect a more unified experience with the brands they admire, regardless of medium. The creation of consistent, unified brand experiences cross-medium has become de rigueur in any effective marketing strategy, with each channel acting not as one in a series of disconnected elements, but as a related transitive variable along the consumer engagement continuum. Mobile events are inherently transitive in nature. The consumer engagement continuum can best be described within the conceptual construct of transmedia interaction. Like this: Like Loading... 360i Mobile Marketing Playbook. 360i Mobile Marketing Playbook.
Is this the Year of Mobile?
For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. 360i-Mobile-Marketing-Playbook low res.pdf uploaded by @gleonhard (Gerd Leonhard) Leveraging mobile to market in the moment « mobi.luxe. This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium.
Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment. The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone. ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it).
It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. The survey focuses on the penetration and use of smartphones in the US but the authors draw some conclusions that are rather universal. 8 Key Mobile Marketing Trends. 9 Amazing Mobile Marketing Statistics Every Marketer Should Know. This is a guest blog post written by Jamie Turner.
As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques. The hot topic this year was mobile. 7 Awesome New Mobile Marketing Infographics. As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you.
How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers, Internet and American Life Project. Inside the World of Android Usage. Forrester: Smartphone mobile strategy means immediacy, push alerts and video. Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study. The study, Why Smartphones Will Become One of Travel’s Two Most Important Touchpoints, written by Henry Harteveldt, notes that while only 22% of U.S. adults have smartphones, 35% of U.S. online leisure travelers and 55% of U.S. business travelers use these mobile devices.
“This critical mass of adoption enables — make that compels — travel organizations to develop and executive smartphone-based eBusiness strategies and tactics that will keep them connected with their travelers, an audience that is willingly tethered to their smartphones,” the study says. By 2013, smartphone will join traditional websites as the two most important touchpoints in travel, Forrester says. 7 Big Reasons To Go Mobile. The transition to mobile for businesses has been a painfully slow one.