The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate. One study estimated mobile advertising will be $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below. Mobile Marketing by the Numbers [INFOGRAPHIC]
Mobile is fast becoming essential for our daily activities such as shopping, looking for a restaurant or other local information. Nowadays, mobile retail purchase intent is eight times higher than PC retail purchase intent. Mobile communication is now vital for businesses to attract, engage and retain customers. The infographic below explores why it’s a channel that companies – especially e-commerce enterprises, must now make an integral part of their business plan. Feel free to let us know what you think about the m-Commerce growth. Enjoy The Mobile Market revolution | inZair
This article titled “91% of top brands have apps, but how many of them are any good?” was written by Stuart Dredge, for guardian.co.uk on Friday 28th October 2011 09.52 UTC More than nine in ten of the world’s top 100 brands have now released mobile apps, according to a new report from analytics company Distimo. It finds that 91% of the companies listed in Interbrand’s 2011 Best Global Brands chart have a presence in at least one of the major app stores, up from 51% when Distimo last checked 18 months ago. The company says that each brand has 24 apps available on average, although this figure is skewed by large publishers like Disney (636 apps – this is across all the app stores) and Sony (285 apps). 91% Of Top Brands Have Apps, But How Many Are Any Good?
By Jon Swartz, USA TODAY Mobile ad market gets more muscle
Why You Need Mobile Marketing Now! [Research Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others. To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts of the latest research sourced from a variety of organizations to enable you to better understand how the mobile landscape has evolved so you can incorporate these changes into your marketing plans.
is your mobile strategy in motion? « mobi.luxe This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)
360i Mobile Marketing Playbook
360i Mobile Marketing Playbook Is this the Year of Mobile?
360i-Mobile-Marketing-Playbook low res.pdf uploaded by @gleonhard (Gerd Leonhard)
leveraging mobile to market in the moment « mobi.luxe This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. 8 Key Mobile Marketing Trends
9 Amazing Mobile Marketing Statistics Every Marketer Should Know This is a guest blog post written by Jamie Turner.
As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers, Internet and American Life Project. 7 Awesome New Mobile Marketing Infographics
Forrester: Smartphone mobile strategy means immediacy, push alerts and video Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study. The study, Why Smartphones Will Become One of Travel’s Two Most Important Touchpoints, written by Henry Harteveldt, notes that while only 22% of U.S. adults have smartphones, 35% of U.S. online leisure travelers and 55% of U.S. business travelers use these mobile devices. “This critical mass of adoption enables — make that compels — travel organizations to develop and executive smartphone-based eBusiness strategies and tactics that will keep them connected with their travelers, an audience that is willingly tethered to their smartphones,” the study says. By 2013, smartphone will join traditional websites as the two most important touchpoints in travel, Forrester says.
The transition to mobile for businesses has been a painfully slow one. It’s been five years since the first iPhone came out, making smartphones mainstream, yet most businesses still don’t have mobile-friendly sites. If anecdotal tales of consumers being attached to their mobile devices doesn’t convince a business to go mobile, maybe this roundup of some of the most compelling mobile stats will sway you to the other side. 7 Big Reasons To Go Mobile | DudaMobile Blog