40 Epic Marketing Insights From Google [Data] Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?
Think Insights with Google, Google's new information and resource hub for marketers, has got you covered! Officially out of beta today, Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Pretty handy, huh? That's not all, so give the site a breeze-through, and start incorporating some valuable insights and data into your marketing efforts.
We've found some pretty awesome marketing stats you can use, for starters. Internet Usage 1) In the last 4 years, the web has gone from 100 million websites to 250 million. 2) 75.5% of the US population uses the internet. 6) Nearly 50% of US internet users will redeem an online coupon this year. Search. 8 Mobile Marketing Trends You Should Track In 2012. With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile.
As mobile technology improves and the masses catch up with the advances, businesses should follow suit closely and observe their customers’ interests and behaviors regarding mobile phone trends and use. Mobile Visitation Grew 200% 2011 has been a breakout year for growth in mobile visitation. It featured a steep rise in text messaging, smartphone purchases and mobile advertising. Corporate use of mobile websites grew 210 percent in the last 12 months! Retailers have been particularly aggressive in pursuing mobile strategies this year, with 37 percent operating specially-tailored mobile websites (compared to 12 percent in 2010) according to Acquity Group. What is unique about mobile marketing is a company’s ability to reach consumers when they are closest to buying.
The Future of Marketing: 46 Experts Share Their Predictions For 2012. Last week, I explored “The Future of Social Media” and based on the positive feedback I decided to look into the crystal ball one more time and see what the future has in store for marketing.
I believe that 2012 will be the year that marketers focus less on push marketing and invest more in inbound marketing campaigns. Because one opinion is never enough, below are predictions on the future of marketing from 46 experts. 1. Alexis Kingsbury, Global Marketing Director at Spidergap Marketing efforts will increasingly be focused on demonstrating results. Cross-department and channel collaboration will become more prevalent as marketing coordinates its research, analysis, activities and reporting with other parts of the business. 2. The future of marketing lies in engaging your customers (and potential customers) to be truly interested in your messages – and perceive them as useful, not simply as marketing. 3. 4. It’s completely normal. 5. In 2012, social media will continue to grow strongly. The Future of Marketing 2012 and Beyond Recently some clients have asked me to think about marketing, brands, consumers, the new media, technology, and how the new relationships among these elements are changing old enterprise/customer relationships.
Fundamentally I think the deepest shift that is going to happen can be captured by asking one important question. Traditionally, one might ask which brands you like, and why? But a more powerful question for the future is, I think, which brands like you and how do you know? I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality. But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers. For a subset of coffee customers this is not enough. Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.