Marketing & business development
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Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
You can’t build a startup culture without dissent
Ever wonder what it would be like to remain quiet for an entire week? Not just less talking. I mean no talking. Total silence.
How Silence Changes The Communication Dynamic
C armine Gallo, Author, 7 Principles of Innovation based on the “Innovation Secrets of Steve Job s.” Jobs and Wozniak started Apple in the spare bedroom of Steve’s parent’s house, before getting too big and moving the business down to the garage. What the world needs is more jobs … Steve Jobs. It’s fair to ask ourselves, “What would Steve do?” Principle #1 is to do what you love.
LeWeb11: Carmine Gallo, Author, Innovation Secrets of Steve Jobs | alex de carvalho
1. Optimize your LinkedIn profile - Chances are when people are looking to buy products/services, they might just stumble upon your profile. A good description of what kind of services/products you provide might just help you rope in few leads. #Tip : The new skill endorsement feature is another reason why you should list your skills and expertise on your LinkedIn profile.
Can LinkedIn Help You with Your Marketing?
Small Businesses' Unique Opportunity in Social Media by @tammykfennell
{*style:<i> Today’s guest post is written by Tammy Kahn Fennell . </i>*} As a small business you have something the big guys can never have.
Small-business customer service tools: Social media, surveys
Small businesses are using technology to help them operate more efficiently and cost-effectively in an increasingly competitive environment. Each Monday, USA TODAY looks at new ways companies are gaining an innovative edge in a tough economy. SAN FRANCISCO — Happy Goat has a cult following among caramel lovers, but it doesn't know whether its high-end sweets will appeal to the palates and wallets of people everywhere in the U.S. So the candymaker has turned to people far from its kitchen here to learn where taste buds might bite for its handmade caramels and sauce, crafted from the milk of goats. Instead of hiring an expensive consulting company or tackling a months-long customer survey, the three-person candy concern turned to SurveyMonkey, an online provider of surveys. Online surveys and social-media information have become the de facto research tools of the digital era's fast-moving small businesses.
Feet on the street
The complement to the brilliant strategy is the thankless work of lower-leverage detail. An organization with feet on the street and alert and regular attention to detail can build more trust and develop better relationships than one than hits and runs. Contact every user who stops using your service and find out why. Create a newsletter for every journalist who covers your space, and deliver it every three weeks, even when you're not asking for anything.
Fighting for mindshare in a crowded market? I know, it can sometimes feel impossible, right? Not that it’s a new struggle! You’ve been fighting against your local competitors for years, trying to convince customers that your business can better serve them and that you meet their needs better than that other guy. But then the Web and social media came along and now it feels harder than ever. Because you’re up against everyone , everywhere.
7 Ways to Make Your Small Business Stand Out Online
5 Marketing Rules You May Want To Break
Rules tell you the way the average person does things most successfully. If you apply them consistently you’ll have a better chance of success than if you don’t have a clue of what you’re doing, I’ll grant you that. But blindly following the rules will never take you beyond a mundane level of workmanship to art.
Customer Acquisition for B2C Startups
This post is recap on some of the highlights from a how-to created by Aaron Hall of Tailored.co. I feature some of the most impressive startup strategies we encounter at StartupPlays and share them free, here at business2community.com. Enjoy. “Build it and they will come” becomes a broken dream when thousands of new websites and applications are being launched weekly. In order to get customers to signup and use your product, you need to develop an acquisition strategy that leverages your website, paid advertising, PR, partnerships, and your users.
Preparation
Launching
Product Management
Promotion & Sales