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Loyalty & New Media

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Twitter Introduces Embedded Video. Four Types of Visual Content That Cut Through the Noise. From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out. “Blogs were one of the earliest forms of social networking where people were writing 1,000 words,” says Dr. William J. Ward, social media professor at Syracuse University. Which Customers to Listen to, When - Maxwell Wessel. By Maxwell Wessel | 10:00 AM April 7, 2014 AOL, Nokia, RIM, Kodak, DEC.

Which Customers to Listen to, When - Maxwell Wessel

All the same story: once-great companies that suffered disruption. 10 questions à Eugène Schön, blogueur suisse. Sphere Of Influence: Diana Adams On Tech And Blogging For Newbies. From the moment that I first stumbled upon, I was totally hooked.

Sphere Of Influence: Diana Adams On Tech And Blogging For Newbies

This week on #BizHeroes: "Getting Started with Social Selling" w/ Barbara Giamanco. Veille : une méthode simple pour une vei. Looking for validation in all the wrong places. Which people do you look to for criticism?

Looking for validation in all the wrong places

Which metrics are you relying on to tell you if you're doing a good job? Who tells you if you're on to something? Alas, most of us usually look in the wrong place. The Key To Economic Success: Loyalty Rules! Loyalty & New Media / 7 Social Design Principles: How to Make Content People Want to Share. Growing importance of mobile, content, social, authorship. Mobile, content, social, authorship.

Growing importance of mobile, content, social, authorship

To some extent or another most people understand the importance of each, and I like the way that this infographic makes the case for each…. with one exception. I’m not entirely bought into LinkedIn for content sharing, the average number of social channels per company is irrelevant (because there’s no barrier to entry, no measure of activity and sounds like a self-aggrandized reported statistic), and it’s highly unlikely that 40% of marketers are distributing content on Google+. Which is not to say that social isn’t growing in importance, simply that the arguments for it could be more compelling. Let me know what you think. So you agree with the importance of these tactics?

Sam Derbyshire at the English language Wikipedia [GFDL or CC-BY-SA-3.0], via Wikimedia Commons By David Maiolo (Own work) [CC-BY-SA-3.0], via Wikimedia Commons. Spinsucks. By: Gini Dietrich | May 30, 2013 | In just two days, I will be joining Karen Wilson, Lara Wellman, and all of my Canadian friends at Social Capital and I cannot wait (though I think Lindsay Bell might be just a tad more excited than me)!


My keynote topic this year is Blogging, Community, and Making it Work and we’re going to spend some time talking about building a community and the secret sauce. Edito. Le client, le meilleur ami de la marque Avec l’avènement de l’internet collaboratif, les sociétés doivent dorénavant faire face à un environnement plus complexe et beaucoup plus risqué où toute faute peut-être vite et durement sanctionnée (bad buzz).


À contrario, les médias sociaux et autres plateformes participatives (crowdsourcing, blogs, etc.) constituent des opportunités de tisser des liens d’autant plus personnels et durables avec le client: en l’écoutant, en l’utilisant comme ambassadeur ou même comme co-créateur avisé. Instagram Is. What does your brand stand for? 4 Tips for Marketing to Millennials. Page Not Found Sorry, the page you have requested does not exist or has been moved.

4 Tips for Marketing to Millennials

Successful entrepreneurs like yourself won't let this get in the way of finding articles, expert advice, and valuable resources to help build and maintain a successful business. To find what you're looking for you can browse our navigation links on, or you can click on one of our top resources below: Starting a Business -- Find everything you need to know to start your own business from writing a business plan, financing, marketing, finding customers, etc. It’s a Digital World. Let’s Embrace it. A few years ago, I was on a conference call when I started to feel uneasy.

It’s a Digital World. Let’s Embrace it.

I suddenly realized that I understood almost none of the conversation. Geotagging? Ad networks? Upgrade Your Blogging Skills. Having never attended journalism school, I constantly find myself trying to improve my writing skills and emulate the best in the business.

Upgrade Your Blogging Skills

In my search for educational resources, I ran across a brief, yet complete guide, The Reuters Handbook of Journalism. Use this guide to upgrade the journalistic integrity of your organization's blog or news releases. The Handbook is divided into six sections. Here are a few highlights from each section: Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC. No Signal. At a party the other day, I saw a dead TV monitor.

No Signal

On the screen it said something like, "No signal... check power, cable and source selection... " It doesn't matter at all how hard the DVD player was trying to put on a show. Talking It Out: The New Conversation-centered Leadership. Every year, hundreds of thousands of new graduates enter the business world, eager to climb the corporate ladder. Their progress on the early rungs of that journey will often be determined by qualities like hard work, determination, knowledge and technical proficiency.

But business consultants Alan S. Berson and Richard G. Why Content Marketing is a Long Game (and How to Play It) The 7 Levels of Influence in the Attention Economy. In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your level of influence, it is largely based on your social media influence only.

Last week, I posted a video about the 3 rules of engagement in the attention economy. In this post, I talk about the 7 levels of influence that you need to be aware of in today’s attention economy. The Leader. Informative Infographics / 4 Digital Marketing Trends For 2013 [INFOGRAPHIC] Interview. Avec l'émergence du web 2.0 et les nouveaux moyens de communication, le comportement des consommateurs évolue. L'email marketing n'est pas condamné par sa réputation ! - Christophe Chéron, Responsable Marketing chez Kompass International - , Management commercial.

Selon B2B Online, une croissance de 62% est attendue pour l'email marketing en 2013, il est donc plus que jamais nécessaire de l'utiliser à bon escient. ?utm_source=dlvr. ‘Sky is the limit’ is the most common statement all of us will have heard when discussing innovative ideas. But, KLM Airlines has taken that statement seriously. The Dutch airline has launched a unique campaign known as ‘Claim your place in space‘. Six Steps to Becoming a Good (Social) Listener.

Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? The Digital You. It's tough to have a generic name these days. As a John Thompson or Mary Lee, you’re competing against a universe of peers for 'findability' in the digital world.

I got lucky, I just have one doppelgänger named Tami Cannizzaro, so it’s pretty easy to find me on Google, LinkedIn, or Twitter. But does it really matter? Do you need to spend time on making sure you are on page one of search results rather than getting some actual work done? Here's my thinking. 7 Tools to Get More Out of Pinterest. Is this spam? Lessons About Going Viral Learned From A Pin On Pinterest [Chart] Pinterest launches Web Analytics for brands, takes one giant leap towards monetization. Pinterest launched Pinterest Web Analytics this morning to help brands and marketers see what Pinterest users are doing with their content. Loyalty & New Media / What Is Reputation Management? Loyalty & New Media / Location, Location, Location – Geo-marketing & Why it Matters.

Top 6 Reasons Every Company Should Have a Blog. So, you have opened your own company website. Tumblr Crosses 100M Blogs. Tumblr has today quietly ticked over the 100 million blog mark, with those blogs containing some 44.6 billion posts. Welcome to Forbes. 5 Tools to Research the Demographics of Your Twitter Followers. Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers. Because of that, many people think that the whole Twitter marketing thing is all hype. Loyalty & New Media / Why Twitters Vine Is The Next Big Thing For Brands [INFOGRAPHIC] How to Use Pinterest to Build Trust and Loyalty. Customers Don't Want Ads, They Want A Conversation.

How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] Five Ways to Get Unfollowed on Twitter. Customer Advocacy - Do You Have a Customer-Centric Culture? Keeping it Real: The Key to Loyalty Program Retention. How to Turn Customers into Brand Ambassadors. How To Build Your Brand On Pinterest [Research. 6 Tips to Grow Your Twitter Followers. Vine Tries to Make a Commercial for Vine in Vine. How to Build a Brand Experience for Customers. The Mobile Blogging Experience. To Be Authentic, Look Beyond Yourself - Amy Jen Su and Muriel Maignan Wilkins. 8 Ways for Brands to Engage Using Hashtags on TwitterThe Hashtracking Blog.

Traditional Publicity vs. Content Marketing [Chart] This Is What A Modern Marketing Professional Looks Like. Successful ways for writers to win with Pinterest. The 7 Types of Digital Marketer. 5 Marketing Lessons From Lady Gaga. Mitch Lieberman - A title would limit my thoughts. 5 Email Marketing Tactics from Barack Obama. 10 Tips on Writing from David Ogilvy. Algorithms Don't Feel, People Do - Alan Schulman. The Ultimate Guide to Customer Acquisition. Loyalty & New Media / Is Mobile Video The Next Big Thing In Social Media? Social Media / 20 Stunning Social Media Statistics Plus Infographic. Can you see me now? Video messaging and the future of communication. Be a Brand of Attraction. Get Inside Your Customers' Heads: 3 Ways.

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Digital influence & relevance. Community Management & WOM.