Loyalty & New Media

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Twitter Introduces Embedded Video
Four Types of Visual Content That Cut Through the Noise
Which Customers to Listen to, When - Maxwell Wessel
10 questions à Eugène Schön, blogueur suisse | STAN
Sphere Of Influence: Diana Adams On Tech And Blogging For Newbies « The Jason Eng Blog
This week on #BizHeroes: "Getting Started with Social Selling" w/ Barbara Giamanco
Veille : une méthode simple pour une vei
Looking for validation in all the wrong places
The Key To Economic Success: Loyalty Rules!
Loyalty & New Media / 7 Social Design Principles: How to Make Content People Want to Share
I aspire to give people something to think about rather than tell them what to do. My favorite Google Alert is “social media research,” I am increasingly compelled by Gen Z, and I appreciate good writers agnostic of where they write. At one time I was Kred’s 12th most influential social media blogger and Klout’s most influential person on the topic of David Hasselhoff. Infographic: Growing importance of mobile, content, social, authorship Infographic: Growing importance of mobile, content, social, authorship
spinsucks spinsucks By: Gini Dietrich | May 30, 2013 | In just two days, I will be joining Karen Wilson , Lara Wellman , and all of my Canadian friends at Social Capital and I cannot wait (though I think Lindsay Bell might be just a tad more excited than me)! My keynote topic this year is Blogging, Community, and Making it Work and we’re going to spend some time talking about building a community and the secret sauce.
edito edito Le client, le meilleur ami de la marque Avec l’avènement de l’internet collaboratif, les sociétés doivent dorénavant faire face à un environnement plus complexe et beaucoup plus risqué où toute faute peut-être vite et durement sanctionnée (bad buzz). À contrario, les médias sociaux et autres plateformes participatives (crowdsourcing, blogs, etc.) constituent des opportunités de tisser des liens d’autant plus personnels et durables avec le client: en l’écoutant, en l’utilisant comme ambassadeur ou même comme co-créateur avisé. Dans un contexte de marché saturé et de concurrence exacerbée, où le client est une ressource rare et coûteuse à acquérir, les outils de fidélisation participative semblent avoir la cote et les entreprises sont de plus en plus nombreuses à les adopter malgré les moyens humains, financiers et techniques qu’ils nécessitent.
Instagram Is on Vimeo
What does your brand stand for? What does your brand stand for? If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon. Compared to what?
4 Tips for Marketing to Millennials 4 Tips for Marketing to Millennials Millennials , the coveted under-30 market, are highly discerning and tough to attract, unless you know how to reach them. “[Millennials] are extremely impatient with irrelevant information, and they have no tolerance for unwieldy experiences.” says Michele Serro, a former associate partner at IDEO, a leading design and innovation consulting firm, and founder of New York City-based Doorsteps, an online tool for prospective homeowners that targets young buyers. In both roles, Serro did extensive research about millennials’s preferences. She found that reaching them effectively requires a holistic approach to marketing — one where the message is inseparable from the product design itself.
It’s a Digital World. Let’s Embrace it. - Digital Age of Marketing A few years ago, I was on a conference call when I started to feel uneasy. I suddenly realized that I understood almost none of the conversation. Geotagging? Ad networks? Ad retargeting? What's all this talk of data ? It’s a Digital World. Let’s Embrace it. - Digital Age of Marketing
Upgrade Your Blogging Skills
Why Brands Must Put The ‘Social’ In Social Media [INFOGRAPHIC
No Signal At a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..." It doesn't matter at all how hard the DVD player was trying to put on a show. It is irrelevant how good the show on cable was. No Signal
Talking It Out: The New Conversation-centered Leadership Every year, hundreds of thousands of new graduates enter the business world, eager to climb the corporate ladder. Their progress on the early rungs of that journey will often be determined by qualities like hard work, determination, knowledge and technical proficiency. But business consultants Alan S. Berson and Richard G. Talking It Out: The New Conversation-centered Leadership
Why Content Marketing is a Long Game (and How to Play It)
The 7 Levels of Influence in the Attention Economy The 7 Levels of Influence in the Attention Economy In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your level of influence, it is largely based on your social media influence only. Last week, I posted a video about the 3 rules of engagement in the attention economy.
Informative Infographics / 4 Digital Marketing Trends For 2013 [INFOGRAPHIC]
Avec l'émergence du web 2.0 et les nouveaux moyens de communication, le comportement des consommateurs évolue. Comment les entreprises s'adaptent-elles pour retenir leurs clients connectés? Guillaume de Montsabert – Manager CRM, Marketing Transformation – Accenture Interactive De nombreuses études montrent qu’un client satisfait achète davantage de produits de la marque. interview interview
L'email marketing n'est pas condamné par sa réputation ! - Christophe Chéron, Responsable Marketing chez Kompass International - , Management commercial Selon B2B Online, une croissance de 62% est attendue pour l'email marketing en 2013, il est donc plus que jamais nécessaire de l'utiliser à bon escient. Véritable moyen de fidélisation et de prospection, cet outil de marketing direct séduit par son coût et son efficacité, mais de nombreux écueils subsistent dans la pratique. Un message ciblé et percutant L’enjeu des entreprises est désormais d’investir l’emailing pour aller à la rencontre de leurs cibles, prospects ou clients, afin de s’assurer une plus grande visibilité. Dans cette optique, il est tout d’abord nécessaire de faire de la connaissance du client ou du prospect une priorité. Il faut donc instaurer une véritable relation avec la cible basée sur une interactivité de qualité en lui demandant régulièrement ses préférences en termes de contenus et de fréquence d’envoi, pour connaître ses attentes sur les emails.
?utm_source=dlvr ‘Sky is the limit’ is the most common statement all of us will have heard when discussing innovative ideas. But, KLM Airlines has taken that statement seriously. The Dutch airline has launched a unique campaign known as ‘Claim your place in space‘.
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Six Steps to Becoming a Good (Social) Listener | Bryan Kramer's Blog
The Digital You - Digital Age of Marketing
7 Tools to Get More Out of Pinterest
Is this spam?
Lessons About Going Viral Learned From A Pin On Pinterest [Chart]
Pinterest launches Web Analytics for brands, takes one giant leap towards monetization
Loyalty & New Media / What Is Reputation Management?
Loyalty & New Media / Location, Location, Location – Geo-marketing & Why it Matters
Top 6 Reasons Every Company Should Have a Blog
Tumblr Crosses 100M Blogs
Welcome to Forbes
5 Tools to Research the Demographics of Your Twitter Followers
Loyalty & New Media / Why Twitters Vine Is The Next Big Thing For Brands [INFOGRAPHIC]
Customers Don't Want Ads, They Want A Conversation
How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC]
Five Ways to Get Unfollowed on Twitter
Customer Advocacy - Do You Have a Customer-Centric Culture?
Keeping it Real: The Key to Loyalty Program Retention
How to Turn Customers into Brand Ambassadors
How To Build Your Brand On Pinterest [Research
6 Tips to Grow Your Twitter Followers
Vine Tries to Make a Commercial for Vine in Vine
How to Build a Brand Experience for Customers
The Mobile Blogging Experience
To Be Authentic, Look Beyond Yourself - Amy Jen Su and Muriel Maignan Wilkins - Harvard Business Review
8 Ways for Brands to Engage Using Hashtags on TwitterThe Hashtracking Blog
Traditional Publicity vs. Content Marketing [Chart]
This Is What A Modern Marketing Professional Looks Like [Infographic]
Successful ways for writers to win with Pinterest
The 7 Types of Digital Marketer
5 Marketing Lessons From Lady Gaga
Experience Innovation | Mitch Lieberman - A title would limit my thoughts
5 Email Marketing Tactics from Barack Obama
Algorithms Don't Feel, People Do - Alan Schulman
Loyalty & New Media / Is Mobile Video The Next Big Thing In Social Media?
Social Media / 20 Stunning Social Media Statistics Plus Infographic
Can you see me now? Video messaging and the future of communication
Be a Brand of Attraction
Get Inside Your Customers' Heads: 3 Ways | Inc. 5000
Social media

Digital influence & relevance

Community Management & WOM