Loyalty & New Media

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Upgrade Your Blogging Skills

http://www.inc.com/aaron-aders/upgrade-your-blogging-skills.html Here's a crash course in journalism that will upgrade your blogging skills.

L'email marketing n'est pas condamné par sa réputation ! - Christophe Chéron, Responsable Marketing chez Kompass International - , Management commercial

http://www.e-marketing.fr/Tribunes-Experts/L-email-marketing-n-est-pas-condamne-par-sa-reputation--Tribune508.htm L’enjeu des entreprises est désormais d’investir l’emailing pour aller à la rencontre de leurs cibles, prospects ou clients, afin de s’assurer une plus grande visibilité.

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http://www.tnooz.com/2013/04/18/news/7-marketing-lessons-from-klms-space-flight-campaign/ ‘Sky is the limit’ is the most common statement all of us will have heard when discussing innovative ideas. But, KLM Airlines has taken that statement seriously.
http://www.bryankramer.com/six-steps-to-becoming-a-good-social-listener/ Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what?

Six Steps to Becoming a Good (Social) Listener | Bryan Kramer's Blog

The Digital You - Digital Age of Marketing

http://www.digitalageofmarketing.com/2013/03/19/the-digital-you/ It's tough to have a generic name these days. As a John Thompson or Mary Lee, you’re competing against a universe of peers for 'findability' in the digital world.

7 Tools to Get More Out of Pinterest

http://www.inc.com/john-brandon/7-tools-to-get-more-out-of-pinterest.html If you're going to use the photo-pinning platform, turn those "pins" into sales.
http://sethgodin.typepad.com/seths_blog/2013/05/is-this-spam.html If you have to ask, it probably is. The essential truth is that spam is always in the eye of the recipient.

Is this spam?

Lessons About Going Viral Learned From A Pin On Pinterest [Chart]

http://www.bitrebels.com/social/lessons-about-going-viral-pin-chart/ Going viral is always exciting. It was about three and a half years ago when my first article here on Bit Rebels went viral.

Pinterest launches Web Analytics for brands, takes one giant leap towards monetization

Pinterest launched Pinterest Web Analytics this morning to help brands and marketers see what Pinterest users are doing with their content. http://venturebeat.com/2013/03/12/pinterest-launches-web-analytics-for-brands-takes-one-giant-leap-towards-monetization/
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. http://loyalty360.org/loyalty-today/article/brand-loyalty-and-big-data-seen-in-a-new-light-the-science-behind-what-make

Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes Customers Loyal

Top 6 Reasons Every Company Should Have a Blog

So, you have opened your own company website.

Tumblr Crosses 100M Blogs

Tumblr has today quietly ticked over the 100 million blog mark, with those blogs containing some 44.6 billion posts. We noticed that the ticker on the popular blogging platform’s about page had ticked over and Tumblr confirmed with us that this milestone was reached today.

5 Tools to Research the Demographics of Your Twitter Followers

Many of us find ourselves with a bit of a problem.

Customers Don't Want Ads, They Want A Conversation

It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social technology has already evolved from a focus on consumer listening to broader social management platforms that help brands build and communicate with their consumers. Now, the stage is set for social tech to begin creating real value for companies through deep collaboration with consumers.
Social media

Digital influence & relevance

Community Management & WOM