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Loyalty Building vs retention

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Loyalty & New Media / Benchmarking the 'role of retention' in your marketing programs #loyaltyprograms #customerretention. Customer Retention: 10 Tips to Keep Your Community Engaged. Social Loyalty Platform CrowdTwist Raises $6M. CrowdTwist recently announced a Series A round of funding of $6M from lead investors SoftBank Capital and Fairhaven Capital.

Social Loyalty Platform CrowdTwist Raises $6M

CrowdTwist is a social loyalty and rewards platform that draws heavily from the loyalty side of gamification with a focus towards rewards, monetization, and a strong analytics platform, and the new round is a signal in the future growth of social loyalty and gamification. Traditional loyalty campaigns have drawn from limited points programs and the majority of stores continue to rely on the “buy 10 get one free” model. CrowdTwist CEO Irving Fain, who spoke at last week’s GSummit, described the impact on loyalty campaigns, “The funding is validation that the definition of loyalty is changing and that brands need to broaden their focus to encompass the true cross-platform world that we live in today.”

The funding is a clear signal of importance for loyalty campaigns and brand narratives to spread beyond the limits of your typical loyalty program. [Infographic] The future of loyalty programs will be powered by social media. M&S: Customer loyalty comes to the rescue. Marks & Spencer has turned in resilient first quarter revenues despite difficult times on the high street because its loyal customer base has "come to the rescue", an analyst has said.

M&S: Customer loyalty comes to the rescue

Gemma Lovelock, managing director of retail specialist TLC Marketing Worldwide, told that in today’s "stay-at-home culture", M&S was the "go-to brand", a fact that was reflected in the firm’s resilient food sales. It had introduced the idea of £10 meals for two and "they continue to rule Friday and Saturday nights", she said. For the first quarter, M&S’s group sales (excluding VAT) rose by 3.2%, while UK-only revenues increased by 2.7%. General merchandise sales grew by 0.3%, with food up 5%. Like-for-like UK revenues were ahead by 1.7%, with general merchandise sales flat and food up 3.3%. "The broader numbers are not mind-blowing, but they are stronger than many of its competitors and demonstrate an all-important resilience. Sophisticated Game Mechanics for Luxury Mobile Marketing. The 21st Century digital native consumer is hyperconnected, socially integrated, empowered with information, and always in motion.

Sophisticated Game Mechanics for Luxury Mobile Marketing

The mobile medium has been a tremendous catalyst for consumers to get out into the world and experience. As we as a society evolve from stationary models of entertainment and information gathering to one that experiences our world by immersing ourselves in it, we are constantly seeking ways to make our encounters more meaningful and interesting. The power of connection and information allows us to demand greater degrees of intimacy with the brands we most admire.

We actively search for ways to achieve efficiencies while being consistently entertained and informed along the journey. Cathay replaces Marco Polo with iPad edition, HONG KONG, MARKETING, Digital, Custom publishing, iPad. Customer Loyalty in the Twitter Era - HBR IdeaCast. Featured Guests: Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0.

Customer Loyalty in the Twitter Era - HBR IdeaCast

Download this podcast SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Sarah Green. Today, we’re talking about customer loyalty. I’m here with Fred Reichheld and Rob Markey of Bain and Company. Fred, thanks for being here. FRED REICHHELD: Pleasure to be here, Sarah. Acquisition, Retention, and Building Loyalty in Social Media.

There are three important criteria while working on Social Media: AcquisitionRetentionBuilding Loyalty Acquisition: This is the process of getting new people on-board.

Acquisition, Retention, and Building Loyalty in Social Media

This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums.

Retention:This is the process of maintaining the existing Clients and Customers. Relation client : Bâtir un programme de fidélité pour garder ses bons clients. C'est un fait avéré : les clients ont profondément changé leur comportement d'achat dans la décennie qui vient de s'écouler.

Relation client : Bâtir un programme de fidélité pour garder ses bons clients

Les résultats d'études parlent tous d'une seule voix : les clients, mieux informés, sont devenus plus exigeants, plus critiques dans leurs achats. 15 Techniques That Build Loyal Followers. Surround yourself with people who will walk through hell with you.

15 Techniques That Build Loyal Followers

Lost loyalty: “I used to love my job, they said, but not anymore.” “What happened,” I asked? “The old boss left. Amazon : l’industrialisation de la fidélisation. Are You Making Customer Retention a Top Priority? Nearly two-thirds (64 percent) of consumers say they have “stomped out” of stores and 67 percent say they have hung up on hold because of poor customer service, according to a new Consumer Reports survey.

Are You Making Customer Retention a Top Priority?

I was astounded at the lack of priority and vision those statistics reveal when it comes to businesses not only attracting new customers but also retaining the ones we already have. In today’s marketplace, except for a few standout brands that have done an amazing job at being “indispensable,” competiting for consumers’ loyalty doesn’t seem to be a major priority for businesses. Big mistake. Check out the diagram below about the cycle of customer acquisition, retention and referrals from inside Flip the Funnel by Joseph Jaffe. Getting new customers, retaining them and then getting more customers from the ones you already have is the perfect business ecosystem — but it is only possible if retention is a priority. Tendances mobile: la fin de la carte de fidélité, du QR code et du leadership del’iPad ? Cela fait un moment qu’on a pas parlé de mobile sur ce blog.

Tendances mobile: la fin de la carte de fidélité, du QR code et du leadership del’iPad ?

Certes le sujet est à la mode, mais à part dire que le trafic web en provenance du mobile augmente fortement, et que le nombre d’application lancées sur les “stores”augmente de jour en jour, il n’y avait pas grand chose de vraiment nouveau à dire jusqu’à aujourd’hui. Au menu, deux très belles innovations et un chiffres qui fait mal à Apple. Bientôt la fin de la multitude des cartes de fidélité ? Sans faire de pubs et désolée d’en oublier certains, mais si vous aussi votre portefeuille est encombré des multiples cartes de fidélité (Monop’, Printemps, Adhérents Fnac, Nocibé, Sephora, Auchan, Carrefour, Pass Gaumont ou UGC…), vous pourrez délester ce dernier de votre carte Virgin qui se dématérialise.

En effet, Virgin Megastore lance Carte Virgin, une application mobile dédiée à la carte de fidélité du magasin.