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Géraldine Rognon sur Twitter : "#Linkedin Comment faire la promotion de nouveaux produits ou services mon papier sur le sujet! #Linkedin – Comment faire la promotion de nouveaux produits ou services. Comment faire la promotion de nouveaux produits ou services sur un réseau professionnel ?

#Linkedin – Comment faire la promotion de nouveaux produits ou services

Sur Linkedin, rien de plus simple ! Voici comment, en 5 étapes, vous pourrez adresser les personnes susceptibles d’être intéressées par vos nouveautés. Cette stratégie vous permettra de faire connaître vos produits, de créer le contact et d’inciter à l’action. C’est aussi une manière d’entretenir son réseau et de créer des opportunités d’affaires. Voici les clés de votre succès : 1. Demandez-vous qui pourrait être intéressé par vos nouveautés ? 2. A quel besoin mon produit ou service répond-t-il ? 3. Une fois logué, rendez-vous sur l’onglet “RESEAU” puis “CONTACTS”. Depuis cette page, sélectionnez un à un les contacts de votre réseau qui correspondent à votre groupe cible. 4. Insérez maintenant le texte que vous aviez préparé au préalable. 5. Restez à l’écoute du marché, commentez les posts et partagez aussi vos news dans votre fil d’actualité.

8 Ways to Grow Your LinkedIn Connections Social Media Examiner. Sean Gardner sur Twitter : "Distracted? 11 Ways to Help You Focus #Infographic #LinkedIn #productivity RT @hgeronemus. Distracted? 11 Ways to Help You Focus. / via +Heather Geronemus #infographic  … GuyKawasaki : 7 ways to grow your business... 7 ways to grow your business with LinkedIn. When it comes to acquiring customers, most people focus on the cool kids of social networking like Facebook and Twitter.

7 ways to grow your business with LinkedIn

But sitting at the front of class with a lot of ambition is LinkedIn. More than a digital rolodex, LinkedIn is fast becoming a publisher, super connector, economic data specialist and mobile first company. 6 Steps To Building A Killer LinkedIn Profile (Infographic) Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts.

6 Steps To Building A Killer LinkedIn Profile (Infographic)

That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention. What you do with your LinkedIn profile can mean the difference between garnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile. How to Create the Perfect LinkedIn Profile. This Simple Action Will Dramatically Grow Your LinkedIn Network. If you’re on LinkedIn, you want to grow your network.

This Simple Action Will Dramatically Grow Your LinkedIn Network

You want to connect with as many people as you can, because there’s some serious career-boosting power in those connections. But there’s something you’re probably not doing, at least not on a regular basis — and it’s a move that will give you a far better bang for your networking buck. Write a Personal Message Most people don’t do this. Think about how many requests land in your inbox without a note — the majority of them, right? And what about you? Since so few people write a personal note, that means opportunity for you. But this tip is about more than being unique.

Make Yourself Memorable A lot of the people you want to connect with have huge networks. Yes, even if you had what felt like a life-changing conversation with that person a week ago, she might not remember your name. Or perhaps you never met the person at all, and simply read his blog, follow him on Twitter or are a big fan of his work. Be Succinct, but Personal. 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs. How to Use LinkedIn Effectively for Small Businesses.

The term social media seems to be the latest greatest buzz word in the world of internet marketing.

How to Use LinkedIn Effectively for Small Businesses

If you’re new to the ways of the web, learning the complex techniques of effective internet marketing, SEO and involving yourself in the ‘conversation’, can be daunting to say the least. Social media marketing is an occupation in itself and often seems to be a law unto itself. For new businesses one incredibly useful tool in the social media world is LinkedIn. This site is an often overlooked place to display your wares, but it is also a great place to learn and develop an online presence. Social Media is a funny phrase; it combines the two oldest concepts in marketing; getting yourself talked about and using a platform to do it. LinkedIn Fans Rejoice: Your iPad App Has Arrived. 12 LinkedIn secrets to supercharge your social networking.

To know me is to know that I love—love—LinkedIn.

12 LinkedIn secrets to supercharge your social networking

At 150 million members and growing, LinkedIn is a powerful professional networking tool, and it’s not just for job seekers. Frankly, if you’re in the professional world and not using LinkedIn, I’m not sure what you’re thinking. Our team at V3 uses it for new business development, competitive research and analysis, participating in groups and discussions, and engaging with and learning from peers—and, of course, it’s the go-to site for savvy job seekers everywhere. How to Harness the Power of LinkedIn - INFOGRAPHIC. A presentation on the topic of how to cook a chocolate tart is going to “bomb”at a cheese maker’s convention.

How to Harness the Power of LinkedIn - INFOGRAPHIC

It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”! A paying participant at a car dealer expo will want to hear about horsepower and handbrakes and will either leave the hall or fall asleep if the speakers start talking about knitting and slipper making. The art of successful communicating and engagement involves selecting the right audience and providing them with information and content that resonates with their needs and wants. Not all Social Networks are Equal. When it comes down to sheer popularity Facebook is the social network that wins.

Facebook is also about “Identity” whether that is a personal profile or a “business brand” persona. Google plus is “Core” and is woven into the science of search as Google embeds it into every one of its web properties from Picasa to YouTube. How to use LinkedIn to Promote Your Business. LinkedIn LinkedIn has grown beyond its original purpose of connecting professionals with potential clients and employers.

How to use LinkedIn to Promote Your Business

While Facebook and Twitter can be (and definitely are) used for business, LinkedIn is specifically geared toward building valuable business connections. The professional social media site has also become a terrific business-to-business marketing tool. In addition, it’s likely that LinkedIn recommendations will be taken into account for search engine rankings in the future, similar to how Facebook Likes, Tweets and Google +1s are today. There are many benefits to building and using a LinkedIn company page, but it can be tricky trying to get started. LinkedIn Hits 150 Million User Milestone. 11 Marketing Tips for LinkedIn. With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your personal and professional networks.

As the leading business social network, LinkedIn offers the chance to connect with professionals all around the world and from all industry backgrounds. But how do you convert networks into customers, and ‘likes’ into sales? 1. Learn from your peers Successful marketing is all about listening to what your market needs. 2. It doesn’t matter how specific your company’s product or service, LinkedIn allows you to connect with companies or individuals by industry, company size, geographic location, and more. 3. You can post the latest news, product updates, videos and promotions on your Company Profile and instantly learn how it is being received with likes, comments and shares. 4. 4 Ways to Use LinkedIn to Promote Your Website. Just about anyone who’s anyone in the world of business is on LinkedIn.

4 Ways to Use LinkedIn to Promote Your Website

The site has grown exponentially to become the largest social networking site for professionals. Its widespread popularity can be largely attributed to the variety of ways in which users can connect with others and market themselves as well as their businesses. INFOGRAPHIC: Here's How To REALLY Use LinkedIn. The LinkedIn Diaries: Day One. LinkedIn By Andrew Brown, Published November 9, 2011 LinkedIn has established itself as a social media tool that permeates all areas and levels of business.

The LinkedIn Diaries: Day One

Indeed, it’s rare to find a business person that hasn’t created a LinkedIn profile. But, as with all evolving technologies, typical users only use a fraction of LinkedIn’s functionality. Having said that, while LinkedIn is a powerful tool that serves business people well, there are real risks to an individual’s or company’s reputation if LinkedIn is not used well. LinkedIn: The Marketing Channel for Businesses and Professionals. 5 Top Marketing Tips for LinkedIn. Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from the convenience of their own home or office. 4.7 Million LinkedIn Users Are Employed by Small Businesses [INFOGRAPHIC] There are more paths to a good job than the usual four years of college and an internship at a big firm.

As the infographic below shows, a fair number of people on LinkedIn are veterans of the military services or graduates of community colleges. For the former, operations and information technology have been the most fertile fields, while community college grads tend to wind up in business or computer science. The data also show opportunities outside of big business: Some 4.7 million LinkedIn members — out of roughly 100 million in total — are employed by small businesses.

It's unclear how many of those are new to their positions, but many LinkedIn members have moved around of late. According to the company, there have been 7.4 million job changes since 2009. LinkedIn Interaction Mapped & Presented. I am one of those people who signs up for everything new so I can look through it, assess it, and then decide whether it is something that I want to spend any considerable time crunking around in.

Sometimes, as we all know, we just don’t have time to deal with more social media or networking sites, and we decide to put them on the back burner for a while. This was the case with my LinkedIn profile a few months ago. I didn’t really have the time to search for friends or colleagues on the site, and I didn’t find the interface to be of much inspiration. Since then, I’ve changed my mind when it comes to LinkedIn. It is a very interesting and fun tool to discover new people to possibly collaborate with. What’s the profile of the typical entrepreneur? LinkedIn knows (infographic) Despite the hype surrounding young, serial entrepreneurs, most company founders are typically above 30 and have only started one company, according to the latest study by professional network LinkedIn.

The company hosts more than 100 million public member profiles, which means there’s quite a bit of useful information to be gathered if you look hard enough. LinkedIn Senior Data Scientist Monica Rogati narrowed down the study to tens of thousands of startup founder profiles, and in the process came across some insights that may surprise you. For example, Rogati found that 65 percent of entrepreneurs on the service are above age 30, which puts a bit of a damper on breathless reports on wunderkind CEOs like Facebook’s 27-year-old Mark Zuckerberg. The study also found that only two percent of entrepreneurs founded multiple companies.

When it comes to education, technical majors dominated (except civil engineering). Study: LinkedIn top social media site for journalists. 81% of LinkedIn Users Belong to a LinkedIn Group [Data] LinkedIn Enhances Mobile Experience: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Your LinkedIn Profile Picture Maybe Killing Your Job Prospects. LinkedIn Tips: Promoting Your Business with a Personal Profile. Did you know that LinkedIn is now the second largest social network in the U.S.? Since the company’s IPO, the company has built visibility and expanded its user base. LinkedIn reported 33.9 million visitors in June, up 60% year over year, still far behind Facebook’s 160.9 million U.S. visitors but passing the 33.5 million visitors MySpace reported. LinkedIn Share Button Now On More Than 100,000 Websites.

Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. In its earnings announcement this week, LinkedIn revealed that its share button, the tool that helps websites make it easier for their visitors to share content on LinkedIn, is now being used on more than 100,000 websites. LinkedIn Launches Button That Lets You Apply for Jobs. LinkedIn Interaction Mapped & Presented.