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The timing was horrendous – right in the middle of Google I/O – but location-based social network Foursquare announced a major change to its mobile platform this week which shouldn’t go unnoticed (even if it didn’t involve skydivers wearing futuristic eyewear ). The company introduced a developer preview of what it’s calling its “next evolution” – Connected Apps. The new framework allows developers create their own experiences inside Foursquare, which enables them to connect with Foursquare users as events are happening.
Foursquare is poised to announce a deal with several online publishers today in which consumers would get alerted about previously viewed travel content when they are nearby the particular destination. Publishers, which would post a Save to foursquare button on their sites, include Eater , TimeOut New York , TimeOut Chicago , Frommer’s , The New York Times and CBS News . A foursquare spokesperson declined to confirm any pending announcements “at this time.” Here’s more about the service. When consumers read about a Portland, Oregon, restaurant they like on Eater or a museum in Paris on Frommer’s, they can click a Save to foursquare button on the websites or using their iPhones, and then the content gets saved for a rainy day in their foursquare accounts.
Representatives of Foursquare and Groupon were on the Nokia World location panel. Photo: Stuart Dredge What's real and what's hype in mobile location services? Groupon , Foursquare , Microsoft, Ford and BMW kick the tyres of geo-focused applications
Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF , etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts.
Groupon will take advantage of Foursquare to offer more targeted deals. It just became much easier to stalk a half-price soup and sandwich combo around the corner or save on a yoga class starting in your neighborhood at the top of the hour. That's because Groupon's service Groupon Now has joined the roster of deals services integrated into Foursquare . Daily deals have already been available on Foursquare from competitors like LivingSocial for a little while, but the big boy on the bargain scene has been conspicuously absent. Turns out that's because Groupon and Foursquare were busy working out a deal to do location-based offers, according to a Mashable report published today.
Foursquare has updated its iPhone application to provide its users with a new way to receive notifications, amend their settings and check in using its redesigned checkin page. The notification update brings a feature that Android smartphone owners have had for just over a week , alerting iPhone owners whenever friends comment, complete a tip that the user has submitted or share the same place in their To-Do List. Alerts will now be shown within the header of the app, providing real-time notifications on when a place a user has checked-in at begins to start swarming, when a Facebook friend joins the service (similar to Instagram) and when a user has been replaced as the Mayor at their favourite check-in location. The new settings page gives users the option to customise their alerts but also to mute Foursquare if they don’t want to be bothered by notifications and where their friends are heading.
There are now more than 500,000 businesses on Foursquare . We've already shared with you how to start marketing on Foursquare and how to set up a special — now we're giving you a handful of campaigns that can inspire your own marketing initiatives. Read on and take a tip from The History Channel, Starwood Hotels, Pepsi Max, a Florida eye doctor, a New York steakhouse and a German billboard. 1. Be On-Brand — History Channel The History Channel Foursquare page launched in April 2010.
Pepsi is using a Foursquare badge on a worldwide campaign as a very important part of the company’s “Summer Time is Pepsi Time” social media and TV campaign. According to Marketing Daily , the Foursquare partnership came into operation during the 4th of July weekend. Starting with a second TV spot called “Uncle Teddy,” the Foursquare badge campaign was launched.
Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s how to determine whether it’s worth it for your business and then how to pull it off. 189 in Share