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Popular Today in Business: All Popular Articles Once upon a time, sales content was formal, corporate and more sober than a group of Nuns at a Jonas Brothers concert. This was, of course, perceived as being a very businesslike way to reach out to audiences, displaying the company as one that is professional to the very end.

Storytelling: Is Your Brand Doing It?

Storytelling is a trending topic among businesses and nonprofits.

Whoever Tells the Best Stories Wins

3 lesser-known gamification strategies for marketers

http://www.imediaconnection.com/content/32497.asp

The growing buzz about gamification can be confusing at best and downright dizzying at worst. For marketers, it takes some effort to wade through the hype and figure out how to extract what really matters.

The Future Of Storytelling: Immersion, Integration, Interactivity, Impact

As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. However, with social media, apps, tablets, smartphones, websites, TV, etc. all part of the audience’s viewing habit, learning how stories should be evolving and how to make narratives work across platforms is a complicated matter.

Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.

How to use great customer service to trigger social media attention [15 TIPS]

Repeat after me:

Facebook, Twitter, and the Power of Repetition

Is great storytelling losing out in the move to digital? « iMediaConnection Blog | planning content management

Marketing to the Social Savvy Consumer

Marketing today has to consider the important fact that contemporary customers are preoccupied and fixated on the daily grinds of life. Their attention, although not a considerable factor, makes it incredible for understanding the changes in consumer behavior.