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Popular Today in Business: All Popular Articles Once upon a time, sales content was formal, corporate and more sober than a group of Nuns at a Jonas Brothers concert. This was, of course, perceived as being a very businesslike way to reach out to audiences, displaying the company as one that is professional to the very end.
Storytelling is a trending topic among businesses and nonprofits.
The growing buzz about gamification can be confusing at best and downright dizzying at worst. For marketers, it takes some effort to wade through the hype and figure out how to extract what really matters.
As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. However, with social media, apps, tablets, smartphones, websites, TV, etc. all part of the audience’s viewing habit, learning how stories should be evolving and how to make narratives work across platforms is a complicated matter.
Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz.
Repeat after me:
Marketing today has to consider the important fact that contemporary customers are preoccupied and fixated on the daily grinds of life. Their attention, although not a considerable factor, makes it incredible for understanding the changes in consumer behavior.
Pendant mes études, j’ai croisé plusieurs types de profs.
Want to get noticed on Twitter?
Bonding with consumers in concrete terms is the Holy Grail for most consumer brands. But operating in today's world, technology has drastically impacted both the number of messages a consumer receives and how well communications are digested.
Goodbye, customer touch-points.
Duke Greenhill is founder/CEO of Greenhill+Partners
Guy Kawasaki is arguably one of the most recognized names in social media.
"Bounce Evolution" let phone users roll a ball through 3-D environments.
As an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs.
Key Attention factors
Engaging on Twitter
Engaging on Facebook