Economy 2.0
Get flash to fully experience Pearltrees
Inspiring Momentum Y « Eugène Schoen
Born after 1977-1980, the Millennial Generation Y is set to become very important, arising major management, communication and loyalty building challenges & opportunities in the years to come. At the top of the consumer influence pyramid , these new managers, employees and customers are already the largest in absolute numbers , as many studies show, with a buying power far more important than that of their parents . Having grown in mode 2.0 , the Digital Natives value innovation, plurality, independence and working on projects that make sense to them and their communities. These citizens of the world are particularly aware of the forthcoming global sustainability challenges and are determined to change things. The next Loyalty Building Challenge
I just finished interviewing retailers about their employee challenges. By far, the largest complaint was about managing Gen Y. Now those same complaints were being echoed again.
Gen Y and Self-Service: A Love Story
No longer do consumers wait until they are back at a home computer to make plans, buy products and connect with friends—instead, consumers are reaching for their smartphones to take action right in the moment. According to a study conducted between March and April 2012 by The Pew Research Center’s Internet & American Life Project , smartphone and mobile device-connected consumers are falling under a new “culture of real-time information seekers and problem solvers.” Half of all US smartphone users, according to Pew’s data, had used their device in the 30 days prior to the survey to coordinate a gathering. And nearly half had used it to decide whether or not to visit a business like a restaurant. Non-smartphone owners are following this trend to a much lesser degree—only 10% had used their mobile phone during the 30-day period to decide whether or not to visit a business.
Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information
How to Connect with The Hyper-Connected Consumer The hyper-connected consumer is an increasingly important demographic to the brand marketer. These people leverage their social networks for buying recommendations much more than others. In fact, it’s often the first place they go.
[VIDEO]The Hyper-Connected Consumer & The Circle of Trust
The Sharing Economy | Page 2
Enlarge COLLABORATOR: Rachel Botsman, 33, used to be a corporate consultant. She is now a leading evangelist of the sharing economy. | Photograph by Jude Edginton
This is the latest post in our series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking . We agree with the words of author Nina Krebs: "A woman with drive and commitment to make something happen doesn't do well with restrictive comments like 'This is the way we've always done it.'" This can be seen in the achievements of Jeannette Rankin , Mary Church Terrell , Alicia Dickerson Montemayor , Sheryl Sandberg , Corizon Aquino , Benazir Bhutto , and Ellen Johnson Sirleaf . We all stand on the shoulders of these women, and countless others who've given immeasurable substance to our lives. Accomplished, forward-thinking, goal-oriented women. From whose legacies we receive knowledge; and from whose spirits receive strength.
2morrowknight: Rise of the Female Geek
Karen Freeman is a managing director with the Corporate Executive Board. Patrick Spenner is a managing director and Anna Bird is a senior researcher in CEB’s Sales, Marketing and Communications practice. You're probably familiar with the purchase funnel, invented in 1898 by the colorfully named St. Elmo Lewis: he proposed that consumers go from awareness to interest to desire to action, gradually reducing the number of options or brands they consider along the way.
What Do Consumers Really Want? Simplicity - Karen Freeman, Patrick Spenner and Anna Bird
Infographic: The evolution of customer experience | RetailCustomerExperience.com
By Sheridan Orr Forrester just released a study that shows customers feel more empowered than ever. As a result, customers have raised their expectations of the brand and the experience. Given the findings of this study, I thought it might be interesting to look at the pivotal moments that created the modern, connected and empowered customer. In the late 1800s, shopping consisted of trekking to a crowded market and heavy engagement with shopkeepers.Green Affluents: The Newest Market Segment
My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight, and sociability. Among these attributes, insight has a special place. Get it right, and your brand lines up with what tomorrow’s consumers demand. Get it wrong, and you become the next Segway scooter. I’ve often used BMW i, the new BMW sub-brand as an example of great futureproof insight.
Le cabinet Gartner revient sur dix grandes tendances de consommation qui auront un impact sur les entreprises technologiques au cours des dix prochaines années. Spécialisé dans l’analyse de tendances, le cabinet Gartner a identifié 10 phénomènes observés auprès des consommateurs qui auront un impact sur le secteur des TIC au cours des dix prochaines années. Ces dix tendances, note le cabinet, convergent autour d’une question de valeurs: pour quoi les consommateurs sont-ils prêts à payer, comment les valeurs auxquelles ils s’identifient évoluent, et comment les fournisseurs technologiques peuvent répondre à ces évolutions de manière à augmenter leurs ventes et leurs marges. Les tendances identifiées par le cabinet d’analyse se résument comme suit: 1.
Dix tendances de consommation qui influenceront les TIC | Alp ICT - Cluster hi-tech des entreprises et instituts suisse romands
I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C. Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that you may be pondering now.
The rise of Generation C…and what to do about it - Brian Solis
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now. shutterstock images
The New Rules of Customer Engagement | Inc.com
Les nouvelles technologies au service de l’expérience utilisateur
Les marques ne manquent pas d’idées pour tenter d’améliorer l’expérience utilisateur. Appelée User Experience (ou UX), elle représente la qualité d’une expérience ressentie quand on interagit avec un système. Vrai phénomène de société, cette surenchère technologique est-elle un réel service rendu au consommateur ? Selon Steve Baller, le DG de Microsoft, 200 sociétés travaillent actuellement sur des programmes adaptés à Kinect.s 12 Consumer Trends for 2012
Introduction | This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs . From Canada to Korea.Smart buyers
Online brand followers
Z Generation
Connected Consumer
Millennials