5 Trends That Will Shape Small Business in 2013 - OPEN Forum. OPEN business expert unveils the five trends small-businesses need to know about for next year. November 05, 2012 As you start preparing for next year, you may wish you had a crystal ball to see what's in store for your business. Lucky for you, for the past three years right here at Open Forum, I’ve been suggesting imminent trends that will most impact small businesses in the coming year. (See my past predictions at the end of this article.) Well, it's that time of year again; and hopefully this list will help you position your business for growth.The most significant change I’ve witnessed over the last few months is that both consumers and small-business owners have accepted that some things have changed forever.
There's also a sense that, regardless of technological advancements, businesses need to return to being more about people. Here are the five trends that I see will significantly impact businesses in 2013. 1. 2. 3. 4. 5. Gartner Hype Cycle for Emerging Technologies 2012. Shhhh... don't tell CoverGirl! At 55, Ellen DeGeneres is looking better than ever. She looks even more radiant and youthful than she did when she was years younger! Many have tried to discover her secret: is it botox, face lifts, or just good lighting? The truth is much simpler (and cheaper!)
Than that, but she is legally obligated to keep it under wraps due to her relationship with CoverGirl and their “Simply Ageless” makeup line. Though she does have a contract with CoverGirl and can use all the products she wants, it isn’t their makeup that’s causing her to look almost half her age. Brenda Davis, a 53 year-old mother of three from New York, NY, is a perfect example of how a little smart-thinking and ingenuity can help you avoid unnecessary health risks and save you thousands of dollars in doctors’ bills.
Brenda's Solution: After just two weeks of using Plant based - Miracle Phytoceramides the proof was staring her right in the face: this was giving her real results. Phytoceramides Dr. Science & Environment - Cities: How crowded life is changing us. Cities cover just 3% of the planet's land surface, but are already home to more than half of its people. That means cities are bringing people into ever greater contact, where collectively they act as a giant physical, biological and cultural force. Transport links and communication between cities, from superhighways to express trains and planes, allow businesses to operate planet-wide, shrinking the human world and making the global local.
The great homogenisation of the Anthropocene includes human culture and lifestyle as much as any effect on the natural ecosystem. And cities are the biggest expression of that. They truly are universal. I feel at home in cities around the world precisely because they essentially provide the same experience. The sheer concentration of people attracted by the urban lifestyle means that cosmopolitan cities like New York are host to people speaking more than 800 different languages – thought to be the highest language density in the world. Loyalty & New Media / Millenials- repinned by www.competia.com. How the always connected generation might shake out by 2020 [INFOGRAPHIC] Altimeter’s Four Disruption Themes for Business. Jeremiah: This was initially posted on the official Altimeter blog, which I’m now cross-posting here on Web Strategy.
I’m personally proud, that our research team can come together as one unit to do this, and look at many technologies and identify broader themes as a collective. Once in a while, I pinch myself at how fun work can be, isn’t that the way it’s supposed to be? Here’s the post: By Altimeter’s Research TeamAnalysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis;Consulting: Ed Terpening, Alan Webber;Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran Over 30 Technologies Have Emerged, at a Faster Pace than Companies Can Digest.
Four Major Business Disruptions Emerge – Business Leaders Must Prepare. Out of these disruptions and trends, Altimeter identified four major themes that will be disruptive to business. What other business disruptions or trends are you seeing? The Future Shopper Report from The Futures Company. The Future of Sales. Handing the Keys to Gen Y. In recent years, many have focused on the challenges of Gen Y, the latest generation of workers to arrive in and begin to reshape the workplace. For me, they aren’t of merely academic interest. I live in a country where Gen Y represents nearly 40% of the population. I work in a company where the average age of the 87,000 employees is 28.
I share a home with two teenagers. I see Gen Y not just as a challenge, therefore, but as a great opportunity. When an organization is as large as HCL, and depends so much on frontline client experience, it’s impossible to put all the consequential decisions in the hands of veteran executives. Traditionally, employers could count on their fresh-faced hires to bring more zeal than skill. Add to these capabilities the general dissatisfaction with the status quo that comes with youth, and the drivers of dramatic positive change are in place. But such efforts aren’t enough.
So what is management’s job in this scenario? The Next Phase of Social Business is the Collaborative Economy. Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. [Collaborative Economy is next phase of social. Social networks share ideas, yet collaborative economy shares products & services] What’s that the Collaborative Economy?
[The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies] While this movement will have broader global and economic impacts, at Altimeter we’re focused on disruptions to corporations. Matrix: Phases of Social Business Caveat: There are many broader impacts inside of a company that also impact HR, recruiting, supply chain, IT and other departments. Ecosystem Opportunities Aplenty What are the immediate business opportunities? Does Car Sharing Really Reduce Vehicle Ownership? With rapid growth and significant user communities, the car sharing industry in North America has been hailed as a solution to traffic, parking, and pollution problems in urban areas. Supporters say that with enough convenient and affordable ways to rent a car when they need it, people will find owning a vehicle to be redundant, and eventually choose to go car free.
With companies like Zipcar leading the way, the car sharing industry has quickly gone global, branching out into peer-to-peer avenues and community-centric solutions. There's no denying that these services meet an urban need and have potential for significant economic and environmental improvements, but the question remains: does car sharing really mean less cars on the road? Researchers at the University of California recently published the results of a nationwide survey of over 6,200 carsharing members designed to answer that and other pressing questions about this new industry. Key Findings: Who is giving up these cars? Dare To Imagine. 5 Tips to Claim Your Identity in the Sharing Economy. Anonymity is your enemy in the world of collaborative consumption.
Your ability to share personal spaces and valuable possessions with strangers hinges on your ability to trust one another. Trust, however, doesn’t grow on trees: it’s earned. You earn it based on personal observations or independent proof. Anonymity hurts your ability to gather these data points and thus hurts your ability to participate in peer-to-peer markets. Toss anonymity aside in favor of identity. Since moving to San Francisco, for example, I've participated in peer-to-peer markets like Craigslist to buy and sell items. Identity used to only matter in formal settings like banking and job applications.
To participate in the sharing economy you need to trust strangers and they need to trust you. 1. Put your best foot forward. 2. Your various online accounts – from your Twitter account to a personal blog – all speak to your identity online. 3. 4. Many collaborative consumption platforms have user review systems. 5. Social and mobile are driving a cultural shift that organisations can't ignore | Media Network | Guardian Professional. A company banning social communication in the workplace is failing to connect with a fast-changing world around them and will be left behind, argues Vala. Photograph: Sarah Lee for the Guardian Mobile and social are bringing a dramatic cultural shift to the enterprise. The combination of mobile technology and social capabilities creates novel dynamics that have never before been possible.
They are reshaping the way we work, live and play. When I caught up recently with Vala Afshar, CMO of Enterasys, he aptly stated, "The notion that mobile and social is tech – it's not; it's a lifestyle. " This lifestyle is creating sweeping organisational changes. Afshar knows a thing or two about the social and mobile forces that are sweeping through organisations. Afshar and Enterasys are not afraid to go all-in with mobile.
Mobile for Afshar isn't just a selfish convenience, but a holistic approach to business. Afshar believes that the hyper-connected individual is driving this cultural change. « Petite Poucette », pour Michel Serres la jeune génération va tout réinventer Les nouvelles technologies vont encore modifier la vie et la pensée de l’homme dans les décennies à venir. Et la jeune génération, « qui va devoir tout réinventer », a, selon « l’optimiste et/ou lucide » philosophe des sciences Michel Serres, les moyens de relever ce défi. Se mettant à la place de ses deux petits enfants passés maîtres dans l’usage des téléphones-ordinateurs portables à clavier grâce à leur agilité poucière – d’où le titre–, le professeur de Stanford bouscule les notions d’autorité, de savoir, de pouvoir… Les élèves sont détenteurs du savoir Désormais, professeurs et médecins, autrefois détenteurs d’un savoir propre, doivent reconnaître que leurs élèves ou patients sont aussi des sachants, ce que Michel Serres appelle la « présomption de compétence ».
La « civilisation de l’accès » Une nouvelle capacité acquise grâce à l’outil numérique, Internet et les réseaux sociaux. D’une « société du spectacle à sens unique », on passe à une société pédagogique. How 'Millennials' Are Changing Food as We Know It. Génération Y : les trentenaires peuvent-ils encore changer le monde. Les trentenaires sont bien moins insouciants qu'on pourrait le penser. (Flickr/Celesteh/cc) Ces derniers jours on parle beaucoup du traité budgétaire européen.
D’ailleurs, on ne se demande plus si l’austérité sera à l’ordre du jour mais comment les petits plats seront mis dans les grands. Jusque là, François Hollande avait réussi à prolonger les thèmes de sa campagne autour du "mieux vivre en 2017 qu’en 2012", en plaçant la jeunesse et l’éducation au centre de toute attention. Sans doute, les désillusions vont être nombreuses dans les semaines à venir. En tous les cas, les valeurs de "mieux vivre" et de "changement" se comprennent avec le recul comme un appel du pied direct et réussi à la Génération Y, qui partage ces mêmes valeurs.
C’est le résultat de l’enquête menée par le groupe Mazars en association avec WoMen’Up. Changer les entreprises, plutôt que les salariés Les 7 propositions qui choquent le plus des jeunes, dans le monde de l'entreprise selon l'étude - p.21 (DR). Rewriting the playbook for “Generation We” If you look up Generation Y in Wikipedia, you'll find it referred to as 'Generation We' — a generation "generally marked by an increased use of communications, media, and digital technologies". So what are the implications of this generational shift for today's marketer? To stay relevant, it means we need to re-write the entire playbook.The best marketers are taking this phenomenon to the bank by using a powerful combination of social, mobile, and digital technology to tap into and connect with this new generation.
The integrated marketing campaign that fueled The Hunger Games phenomenon is a case book example of effectively igniting a 'Gen We' fan base. The campaign initially incentivized 'nodes' with special perks to build sensation around the movie. Another great 'Generation We' campaign is Pepsi’s LIVE campaign – “Live for Now” The landing experience for the campaign curates and ranks pop culture experiences, capturing the excitement of ‘now’.
Lead with Social. The 3 main expectations customers have for social companies. Originally published on Social Business News As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers. Marketing is no longer the most important way to reach customers on these networks, and social customer service is quickly becoming a useful – and necessary – tool to meet customer expectations. Many Internet users turn to social media to write positive comments about their experiences, but a significant number of people use it to let their complaints be heard publicly. These negative comments can be very detrimental to a company’s reputation, especially if they are not handled accordingly. The correct response from a customer service team can make a huge impact.
The biggest cause of social media crises in the last decade has been the exposure of poor customer experiences that were shared online. The three main expectations customers have for social companies Be fast. La génération y fait mentir les clichés. Gen Y loves Instagram: A youth movement for Facebook? Gen Y loves Instagram according to a recent study published by the Pew Internet and American Life Project. In fact 67% of 18-29 year old internet users surveyed are what Pew calls image “creators.” This is a big deal. Facebook should love that Gen Y loves Instagram Here’s a riddle, what has two-thirds the users of Twitter with an average age probably 5-10 years younger?
Instagram. With an average age approaching 40, one of the knocks on Facebook was that it was skewing older and losing youth (one study states that average age is above 40, though I have some issues with Google’s Double Click Ad Planner as a source). Gen Z loves Instagram too? As it turns out, Gen Z (the post-9/11 generation) loves Instagram as well. c|net ran an interesting piece last week detailing how tweens now favor Instagram for precisely the same reason that Savitt explained: their parents and grandparents are on Facebook.
Gen Y loves Instagram. Representative study without representative ethnicity? Photo Credit. Forget Owning. Let’s Share! Share it! When access trumps ownership By Gioia Deucher, Head of Startup Services at swissnex San Francisco In the past year, I have stayed at a stranger’s apartment, run numerous errands with cars rented by the hour, taken rides from people I had never met before, borrowed a sewing machine from a stranger, and crowdsourced the assembly of my new bike. Like a rapidly growing number of people around the world, I have been participating in the sharing economy. The premise of this emerging trend is that access via sharing can be a viable and desirable alternative to owning. Apart from a straightforward economic rationale, that is—the cost savings that result from sharing— this shift in consumer behavior reflects the distinctive values and beliefs that define the Millennial Generation, who were born beginning the early 1980s through the early 2000s and for whom simplicity and efficiency are musts.
Collaborative Consumption = (People x Stuff) + New Technologies = $$$ But still, why share?
The Sharing Economy | Page 2. [Entretien exclu] Médias sociaux, communauté, technologie : la vision de Brian Solis. Z Generation. Geek. Female geeks. Green affluents. Connected Consumer. Smart buyers. Millennials.