Digital Wallet
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Why Tablet Commerce May Trump Mobile Commerce
While all eyes in the online retail space seem to be on social networks and smartphones these days, we’re seeing an emerging trend with tablets that could be the most interesting of all. Only 9% of web shoppers now have tablet devices, but here’s the big deal — most of those people already own smartphones (as well as PCs, of course), and they are saying that they actually prefer to use their tablets for shopping. Not only that, but the ownership of the tablet device itself actually increases the amount of time that people spend online. And we’re anticipating a hockey stick in tablet adoption in the next five years on top of all that.
Social commerce deconstructed : where it’s at, where it’s going and what it means for brands – Simply Zesty - Simply Zesty
The buzzword on everyone’s lips at the moment is social commerce. It’s the area within social media that shows the most promise as it represents a step change in the way in which people engage with social media. We’ve now progressed from using it as a place to converse and share content, and as we build up trustworthiness in social channels we are becoming more comfortable with the idea of transferring money and allowing social technologies to transform the shopping experience. Yet it’s also the area where there is the most uncertainty.
The buzzword on everyone’s lips at the moment is social commerce. It’s the area within social media that shows the most promise as it represents a step towards change in the way people engage with social media. We’ve now progressed from using social media as a place to converse and share content, and as we build up trustworthiness in social channels we are becoming more comfortable with the idea of transferring money and allowing social technologies to transform the shopping experience. Yet it’s also the area where there is the most uncertainty.
Social Commerce: How money is changing social media
Three Leading NFC Mobile Marketing Firms Form Global Alliance
Today, three NFC (near field communication) specialists are announcing a global alliance to help promote the use of the technology as a viable mobile marketing tool. The firms involved in the NFC World Alliance each represent a different geographic region, and include Blue Bite (America’s region), Proxama (EMEA) and Tapit (Asia-Pacific). All three already have experience in running successful NFC-based campaigns that have helped connect brands to their audiences on a large scale. “We’re very excited about the potential of NFC,” says Blue Bite’s VP Business Development Dan Trigub, referring the to short-range, high frequency technology that, these days, is often more associated with mobile wallets and mobile payments systems than it is with advertising.
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How Visa Plans To Dominate Mobile Payments, Create The Digital Wallet And More
It’s no secret that credit card companies are shelling out big bucks and aggressively forming partnerships and deals to start cashing in on the mobile and digital payments innovations currently taking place. American Express, which recently debuted its own digital payments product Serve , has been particularly aggressive on the partnerships front, striking recent deals with both Foursquare and Facebook . Mastercard has bet on NFC with a partnership with Google for Google Wallet and bought online payments gateway DataCash for $520 million last fall. And Visa has made a number of major moves in the mobile and digital payments space of late; including making an investment (and taking on an advisory role) in disruptive startup Square, buying virtual goods payments platform PlaySpan for $190 million, and acquiring mobile payments company Fundamo for $110 million.
By Edward C. Baig, USA TODAY Updated 8/10/2011 5:43 PM
