The Content Marketing Revolution. We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.
Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate. For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. 'Growth Is Not a Hack': 7 Strategies For Building a Loyal Audience.
At its core, content marketing comes down to one big challenge: building and sustaining a loyal audience.
It’s not an easy task. During the Contently Summit on Wednesday, PureWow Director of Marketing Alexis Anderson, Mediaco Editorial Director Erin Scottberg, and Refinery 29 Senior Director of Marketing Irene Lee detailed some of the strategies they’ve successfully employed to build a loyal audience, as well as the steps they’ve taken to ensure that their audience is growing in the right way. 1. Focus on quality, not quantity As the entire media industry shifts away from vanity metrics, the number of readers becomes far less important than their level of engagement. “Size doesn’t matter to us much anymore,” Anderson said. Paper.li sur Twitter : "10 Tried-and-True Tips for Better #Content #Marketing by @crestodina... 10 Tried-and-True Tips for Better Content Marketing. Andy Crestodina, Strategic Director of OrbitMedia joined us a few weeks back on #BizHeroes to discuss Content Marketing.The chat was a huge success and our community was asking for more, so we asked Andy to follow up with some of the most Frequently Asked Questions he sees in OrbitMedia.
Pin by Eugen Schoen on Loyalty & New Media. The Psychology of Information Sharing. How to Be Successful on Twitter: 9 Surprising Stats to Know. There are 284 million monthly active users on Twitter and chances are, you're one of them -- we certainly are.
Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't. While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too. 1) Tweets from businesses that contain images are 34% more likely to get retweeted than tweets from businesses with no image at all. Are you using images on Twitter yet?
2) Tweets from businesses with a URL placed in the middle of the tweet are 26% more likely to get retweeted than those with a URL placed at the beginning or end of the tweet. I had no idea that this was the case and upon review, I was most often placing the URL at the end of the tweet -- lesson learned! 3 Content Curation Best Practices to Optimize Your Content Marketing. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. Pure creation is demanding. Pure automation doesn’t engage. The Connected Times. Great content marketing lessons from Kelly Hungerford. 9 Content Marketing Growth Hacks to Drive Traffic and Conversions.
Two of the most popular trends in marketing right now are growth hacking and content marketing.
Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. The Future Of Digital Marketing. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub.
In this interview I talk about: Content and data are the future of digital marketingStorytelling and the battle for customer attentionHow Content marketers must be content curators and consumers themselvesGreat content must inform, inspire or entertainGood content is simply content someone wantsThe cultural shift required to be successful in content marketingContent is king but distribution is really in charge What are you most excited about in the digital marketing space at the moment? I think the most exciting thing in digital right now is the convergence of content and data. Social, mobile cloud – those things were all about the plumbing. GrowthHackers_ : How To Write “Compelling”... How To Write “Compelling” Copy When You Don’t Have An Audience. View Article According to a study conducted by Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.
Researchers recruited students for the study and requested that they arrive to the lab without having eaten for a few hours. Half of the students were sent out to grab lunch, half weren't. Pinterest. 21 Types Of Content Your Readers Crave ... The Content Wars. The Content Wars In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content.
The best brands recognize that people – not ads or messages – are the new voice of their companies. Digital content will dominate media — panel. Dubai: Digital content will take over media and publishing in the next few years, panelists discussing local content and migration to digital platforms said in Dubai Media City yesterday.
Managing director and founder of Flagship Projects Shadi Al Hassan attributed the migration of content to the digital world to the recent power of applications. “The evolution of technology has driven us, not only online, but also on apps because the market needs new tools to deliver content,” Al Hassan said. Content Curators Are The New Superheros Of The Web. Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data. Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent.
And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest. The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby.
Even with good metadata, it's still all "data"--whether raw unfiltered, or tagged and sourced, it's all treated like another input to your digital inbox. What's happened is the web has gotten better at making data. In 2010 we frolicked, Googled, waded, and drowned in 1.2 zettabytes of digital bits and bytes. Infographic: What Makes Content Go Viral? The Only 4 Reasons Agencies Should Care About Their Own Content Marketing. Tactics for Content Re-Use. You might have realised how resource intensive content creation is. Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. However, unfortunately many business leaders find they don’t get used.
The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too. How to write a Viral Post for your Blog. There is no point in writing posts for your blog if no one is reading it or may be if even someone is reading it then you are getting higher bounce rate for your blog. So apart from just writing posts, you should focus more on writing viral posts so that you may get higher pageviews/user. Here we are not discussing anything about optimizing your posts for search engines, but just how you can draft your posts in such a way that it gets more and more reader virally.
The Do`s. 12 Most Winning Ways to Find Fabulous, Must-Share Content. Ideas to turn into wonderful content swirl all around us. The trick is to notice, seize and transform them… and then send them out on the social web. Trust Agents. If you’re interested in community engagement, connection-making and marketing for real people, Trust Agents is a must-read.
I admit it: We were late to the game reading Trust Agents, which is downright shameful because it’s such a useful, insightful book. Top Trends of 2011: Content Shifting. We wind down the top trends of 2011 with one that's perfect for the holidays. Just as the frantic, real-time nature of the social Web hit fever pitch, the market trends this year made way for "content shifting. " 3 Reasons Why Relevant Content Matters. Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social Business Planning at Edelman Digital. 8 Components of Online Trust [Infographic] If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business.
Content Marketing: Use Your Voice. You and your company have a voice and content marketing gives you a chance to use that voice to connect a relevant message/solution to your target audience. Content marketing — blogs, social media, articles, case studies, videos, infographics, etc — let’s people hear your message. 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] Data Is Great, But You Need to Learn When to Ignore It. Content Marketing in 6 Steps. 10 Compelling Reasons to Brand Yourself Today by Curating Other People’s Content. There are two main reasons why personal branding is becoming a core part of our culture. Sadly, it’s nothing revolutionary! First, we are all being judged all the time, even when we’re sleeping (our online profiles are still up!). What Comes First, Content Creation or Curation?
Content Marketing + Social Media = Success in 2012 (and Beyond) In one of my previous posts featured on Business 2 Community, I made the prediction that in 2012, content marketing + social media will = success. While I also mentioned that this was more of a tip than a prediction, it has already proven to be accurate with the recent rollout of “Search Plus Your World” (SPYW). How to Reach New Customers Using Content Marketing. Ask an Expert: Content is king, entrepreneurs.
Coca-Cola Content 2020 is a YouTube branding course from the best.