Great content marketing lessons from Kelly Hungerford. Kelly Hungerford (right) – with Miel Van Opstal Mike Corak and Ashley Faulkes at the Content Marketing Conference – picture source Kelly Hungerford is community manager, evangelist and responsible for content operations at content curation company Paper.li.
Kelly, who was a speaker at our Content Marketing Conference Europe 2014, has an integrated view on content marketing. She emphasizes the key role of community and of unconditional customer-centricity. Discover some some great content marketing lessons from Kelly regarding setting up a content marketing strategy, running content operations and related topics as she learned them in practice.
9 Content Marketing Growth Hacks to Drive Traffic and Conversions. Two of the most popular trends in marketing right now are growth hacking and content marketing.
Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people. The Future Of Digital Marketing. Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub.
In this interview I talk about: Content and data are the future of digital marketingStorytelling and the battle for customer attentionHow Content marketers must be content curators and consumers themselvesGreat content must inform, inspire or entertainGood content is simply content someone wantsThe cultural shift required to be successful in content marketingContent is king but distribution is really in charge What are you most excited about in the digital marketing space at the moment? I think the most exciting thing in digital right now is the convergence of content and data. GrowthHackers_ : How To Write “Compelling”... How To Write “Compelling” Copy When You Don’t Have An Audience.
View Article According to a study conducted by Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.
Researchers recruited students for the study and requested that they arrive to the lab without having eaten for a few hours. Pinterest. 21 Types Of Content Your Readers Crave ... The Content Wars. The Content Wars In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content.
The best brands recognize that people – not ads or messages – are the new voice of their companies. Digital content will dominate media — panel. Dubai: Digital content will take over media and publishing in the next few years, panelists discussing local content and migration to digital platforms said in Dubai Media City yesterday.
Managing director and founder of Flagship Projects Shadi Al Hassan attributed the migration of content to the digital world to the recent power of applications. “The evolution of technology has driven us, not only online, but also on apps because the market needs new tools to deliver content,” Al Hassan said. Individuals and government initiatives should work in parallel to create content. Content Curators Are The New Superheros Of The Web. Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data.
Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest. The volume of information being created is growing faster than your software is able to sort it out. Infographic: What Makes Content Go Viral? The Only 4 Reasons Agencies Should Care About Their Own Content Marketing. Tactics for Content Re-Use. You might have realised how resource intensive content creation is.
There is no hope for economies of scale, unfortunately. However, there are a few things you can do to reduce the costs of content. Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? How many hours have you spent adding buttons, gadgets and widgets to your new blog or website?
You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. How to write a Viral Post for your Blog. There is no point in writing posts for your blog if no one is reading it or may be if even someone is reading it then you are getting higher bounce rate for your blog.
So apart from just writing posts, you should focus more on writing viral posts so that you may get higher pageviews/user. Here we are not discussing anything about optimizing your posts for search engines, but just how you can draft your posts in such a way that it gets more and more reader virally. 12 Most Winning Ways to Find Fabulous, Must-Share Content. Ideas to turn into wonderful content swirl all around us. The trick is to notice, seize and transform them… and then send them out on the social web.
Here are some of the ideas I use to craft content to share. 1. Bloopers you want your clients to avoid. Trust Agents. If you’re interested in community engagement, connection-making and marketing for real people, Trust Agents is a must-read. I admit it: We were late to the game reading Trust Agents, which is downright shameful because it’s such a useful, insightful book. If you look at Connectors and wonder how the hell they do what they do — and if you want to be successful in online business? Uh, yeah. Top Trends of 2011: Content Shifting.
We wind down the top trends of 2011 with one that's perfect for the holidays. Just as the frantic, real-time nature of the social Web hit fever pitch, the market trends this year made way for "content shifting. " It's the simple idea of saving your articles, videos and podcasts for later. With the rise of the smartphone and tablet, all kinds of content can be saved until after work or school. 3 Reasons Why Relevant Content Matters. Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social Business Planning at Edelman Digital. We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content). 8 Components of Online Trust [Infographic] If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business.
The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences increase your trust “value” while negative actions and audience experiences devalue your trust. What trust factors are most important to you? Content Marketing: Use Your Voice. 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] Data Is Great, But You Need to Learn When to Ignore It. Content Marketing in 6 Steps. 10 Compelling Reasons to Brand Yourself Today by Curating Other People’s Content. What Comes First, Content Creation or Curation?
Content Marketing + Social Media = Success in 2012 (and Beyond) How to Reach New Customers Using Content Marketing. Ask an Expert: Content is king, entrepreneurs. Coca-Cola Content 2020 is a YouTube branding course from the best.