21 Types Of Content Your Readers Crave ... | Loyalty & New Media
The Content Wars - Digital Age of Marketing The Content Wars In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content. The best brands recognize that people – not ads or messages – are the new voice of their companies.
Digital content will dominate media — panel Dubai: Digital content will take over media and publishing in the next few years, panelists discussing local content and migration to digital platforms said in Dubai Media City yesterday. Managing director and founder of Flagship Projects Shadi Al Hassan attributed the migration of content to the digital world to the recent power of applications. “The evolution of technology has driven us, not only online, but also on apps because the market needs new tools to deliver content,” Al Hassan said. Individuals and government initiatives should work in parallel to create content.
Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data. Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest. The volume of information being created is growing faster than your software is able to sort it out.
Infographic: What Makes Content Go Viral?
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing | Agency Promotion Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything.
Tactics for Content Re-Use You might have realised how resource intensive content creation is. There is no hope for economies of scale, unfortunately. However, there are a few things you can do to reduce the costs of content.
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them. Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?
There is no point in writing posts for your blog if no one is reading it or may be if even someone is reading it then you are getting higher bounce rate for your blog. So apart from just writing posts, you should focus more on writing viral posts so that you may get higher pageviews/user. Here we are not discussing anything about optimizing your posts for search engines, but just how you can draft your posts in such a way that it gets more and more reader virally. How to write a Viral Post for your Blog
Ideas to turn into wonderful content swirl all around us. The trick is to notice, seize and transform them… and then send them out on the social web. Here are some of the ideas I use to craft content to share. 1. Bloopers you want your clients to avoid 12 Most Winning Ways to Find Fabulous, Must-Share Content
Trust Agents If you’re interested in community engagement, connection-making and marketing for real people, Trust Agents is a must-read. I admit it: We were late to the game reading Trust Agents, which is downright shameful because it’s such a useful, insightful book. If you look at Connectors and wonder how the hell they do what they do — and if you want to be successful in online business? Uh, yeah.
We wind down the top trends of 2011 with one that's perfect for the holidays. Just as the frantic, real-time nature of the social Web hit fever pitch, the market trends this year made way for "content shifting." It's the simple idea of saving your articles, videos and podcasts for later. With the rise of the smartphone and tablet, all kinds of content can be saved until after work or school. Content shifting helps us concentrate on the tasks at hand. Top Trends of 2011: Content Shifting
3 Reasons Why Relevant Content Matters Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social Business Planning at Edelman Digital. We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content).
If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business. The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences increase your trust “value” while negative actions and audience experiences devalue your trust. What trust factors are most important to you? 8 Components of Online Trust [Infographic]
You and your company have a voice and content marketing gives you a chance to use that voice to connect a relevant message/solution to your target audience. Content marketing — blogs, social media, articles, case studies, videos, infographics, etc — let’s people hear your message. It gives them a chance to see who you are, what you have and how you do what you do. Content Marketing: Use Your Voice
Data Is Great, But You Need to Learn When to Ignore It
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. Content Marketing in 6 Steps
10 Compelling Reasons to Brand Yourself Today by Curating Other People’s Content There are two main reasons why personal branding is becoming a core part of our culture. Sadly, it’s nothing revolutionary! First, we are all being judged all the time, even when we’re sleeping (our online profiles are still up!). Second, we have to constantly sell our ideas to teachers, managers, venture capitalists, our friends and family, to make things happen in our lives. We have to convince them to take action.
What Comes First, Content Creation or Curation?
Content Marketing + Social Media = Success in 2012 (and Beyond)
How to Reach New Customers Using Content Marketing
Ask an Expert: Content is king, entrepreneurs
Coca-Cola Content 2020 is a YouTube branding course from the best