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Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA.
As a child, I grew up in a world that was dominated by left-brained thinking. Both my parents were in professions that required in-depth analytical thinking. The “rule” in my house was: “If you break something, try to fix it.
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I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul.
How to Connect with The Hyper-Connected Consumer The hyper-connected consumer is an increasingly important demographic to the brand marketer. These people leverage their social networks for buying recommendations much more than others.
By Marco R. della Cava, USA TODAY Updated 8/21/2011 8:42 PM So here's the tech question of the moment: By Karl Gelles, USA TODAY
Earlier this week, Avinash Kaushik pointed me towards this great video by DK. What's special about it, is how they, in an absolutely ingenious way, tell a story. I won't tell you how it's done, because should experience it for yourself, so here is the video:
In The End of Business as Usual , I review in detail how markets are evolving and what businesses need to do to earn relevance among a different breed of consumer.
It’s not a widely kept secret, but customers do indeed keep companies in business. While businesses have long invested in improving customer relationships, the time has come to think beyond efficiencies and automation and examine new opportunities to rethink customer experiences overall. Why? Customers are more connected than ever before. The role they play has exploded beyond transactions and is now influencing the transactions of others as well as contributing to the brand experience at levels never before seen. It’s said that your brand is defined by what your customers and employees say when you’re not in the room.