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I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all.
I currently have the fortune to experience two different fronts of digital marketing. Under Plural , I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
Content curation is all the rage.
I dare you: go into a room of community managers and start talking about influence. Watch how quickly the conversation heats up. I was recently on a panel about community and influence at SXSW and it really got me thinking about the assumptions and rhetoric that gets thrown around when influencers come up.
Shashi Bellamkonda has an unusual job title: Social Media Swami. It’s hardly surprising he wrote a blog post about it.
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Audience vs Community