Five Lessons from Great Community Managers. I’ve been thinking about community management a lot lately.
In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. Here are five quick lessons we’ve picked up along the way. 1) Managing the community takes more time than you think. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? 2) Successful communities are indispensable. Especially when it comes to private online communities, social networking alone is not a strong enough draw to create active engagement. 3) You expect the negative feedback.
If you have an online community, you’ve probably had many conversations internally about what to do when someone posts something negative. 4) Being responsive takes a team. Like this: Like Loading... Loyalty & New Media / What's the ROI of being attentive to your customers? [#Infographic] Why Small Business Have A Huge Advantage Over Brands In Social Media.
I currently have the fortune to experience two different fronts of digital marketing.
Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers. One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured. So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media. Here are my thoughts: Strategy. This is a touchy subject, I’m sure you’ve seen tens or hundreds of blog posts about the importance of having a strategy in place.
Having a set of goals in place and knowing what you are aiming to achieve with your daily activities is enough for an entrepreneur to dive in and adjust as needed. When it comes to big brands, that’s a whole different story. Being Human There is a huge gap here. Satisfaction Management Measure Sources. 10 qualities of talented content curators. The Standard for Influence. 5 Myths Around the Great Influencer Debate. I dare you: go into a room of community managers and start talking about influence.
Watch how quickly the conversation heats up. I was recently on a panel about community and influence at SXSW and it really got me thinking about the assumptions and rhetoric that gets thrown around when influencers come up. Here are some myths I’ve come across: Myth #1: Companies can’t treat people differently. It’s not fair. Myth #2: Since companies really only care about revenue, they should only care about how much someone spends.
Shashi Bellamkonda: Small Business and Big Dreams. Shashi Bellamkonda has an unusual job title: Social Media Swami.
It’s hardly surprising he wrote a blog post about it. After all, do you know anyone else who can put Social Media Swami on their CV? A swami, he explains, is “the people’s man (or woman) in the king’s court”. In Shashi’s case, he is the customers’ man inside his company, seeing they are listened to and looked after. His more formal title is Senior Director of Social Media at Web.com, based in Jacksonville, Florida.
Shashi has a string of awards and honours for his work as a champion of small businesses, including as winner of a Washington Business Journal 2012 Minority Business Leader Award. All of this makes him ideally qualified to tell small businesses how to get started in social media — so that was the first question I asked. The numbers on social media are huge and growing, so don’t think of it as something you can put off. Making Time for Community. Popular Today in Business: All Popular Articles Marketing By Michael Klein, Published December 26, 2011 A few months ago a potential client came to me expressing that they were looking to grow their community and that they needed some help marketing.
After listening to their story I realized their marketing problem was very simple: they simply weren’t connected to the right people. The community they were trying to reach already existed. So, rather than taking their money I told them I would make a few introductions to the folks that could get them hooked up with the community they wanted to connect with. A couple of weeks went by and the potential client hadn’t contacted the people I introduced them to. I felt extremely disappointed. You see, the fact is that we are all busy. So, when you say ‘I’m too busy to get involved. What you are really saying is, “This isn’t important enough to me to make time for.”
Audience vs Community. CM Cases. CM Profil. Permission marketing. CM Trends.