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At a splashy New York City event, the social-networking giant pitched "Premium on Facebook" as a new way for advertisers to pay to mingle ads across the pages and mobile phones of Facebook members. "It is going through a massive evolution starting today," said Mike Hoefflinger, Facebook's director of global business marketing, speaking at the American Museum of Natural History . Facebook advertisers will now be able to distribute ads to fans of companies in news feeds, the right-hand column and in a log-out message. These ad forms — what Facebook calls "compelling stories" — will also hit the news feed on its mobile app. To non-fans, the ads will only be targeted to the right-side column.
A vast array of technologies and trends are transforming online marketing. Because it's hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the click through—maybe for real this time. Advertisers and publishers have been predicting—and hoping for—the death of the click-through rate for years, complaining it’s a highly inefficient way to measure an ad’s success, especially for brand advertising.