Guide pour la refonte de son site. Les types de changements sur un site en dehors des aménagements d’ergonomie web et les raisons pour occasionner un déménagement peuvent être diverses.
Changer d’hébergement, de nom de domaine, de structure d’URLs (nouvelle taxonomie, catégorisation, organisation-arborescence), de migration de plateformes (blog, ecommerce, cms) sont les raisons les plus fréquentes. Ces modifications vont impacter sur le référencement et peuvent occasionner une chute de trafic brutale.
Déménagement site : Objets, techniques et outils Hébergement & domaine à changement de toit , changement de loi ! Préparer ses DNS, son adresse IP Prenons le cas ici d’un changement d’hébergeur et d’un nom de domaine pour un site standard. ). Pensez à ses fichiers (base de données et système) Les fichiers là aussi sont de 2 ordres, les fichiers du site, du Cms comme Joomla ! Basculement du domaine Migration de plateformes 2 Solutions de migration facile Lister les Urls vedettes pour le référencement organique Outil en ligne sur 301.
How to Maintain Social Shares After a Site Migration. One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects.
But those Facebook Likes, tweets and Google +1's that we’ve worked so hard to capture don't have to evaporate with a click of a mouse, never to be seen again. Social Proof Social proof is essentially a façade and as marketers we must maintain this other side of the off-page SEO smoke and mirrors long enough to convince users that our message is worth reading.
Lucky for us Facebook, Twitter and Google+ buttons all have parameters for passing the URL of the page that we want the original social numbers for. That is not to say that the new URL will have the social metrics directly associated with them – they won't. As social metrics mature within search engines, there is worry that site migrations will cause these metrics to be discarded. Facebook In the Like Button Documentation Facebook simply provide the href attribute that can be explicitly set. How to move your content to a new location. Webmaster level: Intermediate While maintaining a website, webmasters may decide to move the whole website or parts of it to a new location.
For example, you might move content from a subdirectory to a subdomain, or to a completely new domain. Changing the location of your content can involve a bit of effort, but it’s worth doing it properly. To help search engines understand your new site structure better and make your site more user-friendly, make sure to follow these guidelines: It’s important to redirect all users and bots that visit your old content location to the new content location using 301 redirects.
We hope you find these suggestions useful. Written by Fili Wiese (Ad Traffic Quality) & Kaspar Szymanski (Search Quality) HTTrack Website Copier - Aspirateur de sites web libre (GNU GPL) Web Site Migration Guide - Tips For SEOs. Site migrations occur now and again for a various reasons but arguably are one of those areas many SEOs and site owners alike do not feel very comfortable with.
Typically, site owners want to know in advance what the impact would be, often asking for information like potential traffic loss, or even revenue loss. On the other hand, SEOs need to make sure they follow best practice and avoid common pitfalls in order to make sure traffic loss will be kept to a minimum. Disclaimer: The suggested site migration process isn't exhaustive and certainly there are several alternative or complimentary activities, depending on the size of the web site as well as the nature of the undertaken migration. I hope that despite its length, the post will be useful to SEOs and web masters alike. Phase 1: Establishing Objectives, Effort & Process This is where the whole migration plan will be established taking into account the main objectives, time constrains, effort, and available resources. Majestic SEO.