Link Building the Right Way in 2013. Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines. By improving their algorithm and supplementing their spam control with Human Quality Raters, Google has made it increasingly difficult to manipulate search rankings via spammy backlinks. Many would argue that’s a good thing. Generally speaking, I would agree. Risks vs. High Risk : Low Reward Link Building: Includes automated link building programs like SENuke and utilizing link networks like BuildMyRank.com.
High Risk : High Reward Link Building: Most notably, paid link building. Low Risk : Low Reward Link Building: Best characterized as “Penguin Paralysis”. Low Risk : High Reward Link Building: These methods will be the standard for link building in 2013 and beyond. Before You Start Link Building Perform an evaluation of the existing backlink profile. Key Penguin Takeaways.
Backlink Checker. BH et Cie. Tools. Annuaires, CP, Digg. Benchmark Ccrent. Stratégies, Idées et Bons Plans. ScrapeBox XRummer. Comment DoFollow. Quantifier la qualité du backlinking. I’m tired of this conversation: “We’ve been working with an SEO agency for about 6 months now. We ranked quite well for a few weeks, and then the rankings dropped. We don’t know what they do, exactly, but they send us 4 directory links and 2 article submssions a month. Oh, and they do a PR release for us, once a month” It’s a starting point in a sales discussion I experience all too often. It’s often a precursor to the part of the conversation where we discover the business is being bled dry by a more-than-substandard SEO product that is completely ineffective and alarmingly expensive.
No rankings, gone. Crapola. Wil got frustrated with Google, specifically how they make liars out of the good guys. If you’re that SEO agency, I don’t know how you can feel good about what you do. Stuff like this does not wash: Neither does this: Wait, what?! It seems that Google are beginning a new wave of attacks on spammy linkbuilding practices, and I’m personally pleased to see it.