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How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] Microsites can be beautiful and smart and funny.

How to Seamlessly Merge a Microsite for Improved Rankings [Case Study]

They can also be messy, confusing and frustrating. Especially from an SEO perspective. For the purpose of this article, let’s just agree that a microsite is “a branded content site that lives outside of the company homepage and/or brand URL.” (Source: Contently) The problem with microsites is that in many cases, they are created where a simple landing page or a subfolder would suffice.


Welcome–AssistU. The Tools Early-Stage Startups Actually Need to Understand Their Customers. After 18 months of struggling to get traction with two product ideas, Segment started its turnaround.

The Tools Early-Stage Startups Actually Need to Understand Their Customers

What followed was a two-year stretch of growth from four to 60 people, thousands of new customers and $44 million over several rounds of financing. What was the trigger for such a significant inflection point? In the lead up to the sea change, Co-founder and CEO Peter Reinhardt and the team at Segment started to heavily lean into qualitative feedback tools like live chat widget Olark. It was embedded on each page and everyone from the newest hire to the co-founders were constantly learning from everyone using their product. How to Share Amazon Affiliate Links on Facebook and Twitter. 10000000 1060256030736070 2077396790 n. 10 Steps To Launch An Emergency Campaign In Less Than A Day - GetResponse Blog. Following on from my post last week where we discussed reactive marketing and the importance of being ‘on the ball’ with what’s trending so we can ‘market the moment’ in a blink of an eye, this week I want to discuss that other form of operation, which, by definition, can also not be planned for in advance – the emergency campaign.Reactive marketing and emergency campaigns are not one and the same thing.

10 Steps To Launch An Emergency Campaign In Less Than A Day - GetResponse Blog

Whereas reactive marketing is all about piggy-backing a popular hashtag or current news event that is taking the internet by storm, an emergency campaign is all about you. An emergency can strike at any time and indeed can come in many shapes and forms. Perhaps you’ve just scored a great deal on a new shipment of goods, but suddenly realise that you’ve got no room in the office, store or warehouse to store them – you need a campaign that is going to start shifting some stock and freeing up space, and quick! #1. Don’t Panic!! Seriously. All of this is natural, of course. . #2. . #3. . #4. . #5. Step-By-Step Guide For E-Commerce SEO. Once upon a time, e-commerce sites were limited to giants of the ’90s—Amazon, 1-800-Flowers, eBay, and all things e-commerce from the Bob Saget and this Windows 95 Guide era.

Step-By-Step Guide For E-Commerce SEO

Now, with so many build-it-yourself options like Shopify, BigCommerce, and Squarespace, the basics of SEO for e-commerce are dramatically changing. Meanwhile, the needs of custom-built websites are also shifting; gone are the days when every URL that ended with a long string of something .com/w89gm79sal;712wi-blah-blah-blah was acceptable. A Beginner's Guide to Social Media Strategy. Editor note: This is a section of our soon to be completely redone SEO Guide.

A Beginner's Guide to Social Media Strategy

Enjoy! The role of social media in SEO and the question whether SEO is impacted by social media at all is often debated. This section will briefly sum up if and how SEO is impacted by social networks and go over instantly implementable best practices that are proven to be effective. The role of social media within a marketing strategy is changing. When people refer to SEO, they more often mean marketing online in general. Here are some of the most common abbreviations in online marketing: SEO (search engine optimization)SEM (search engine marketing)PPC (pay per click)SMM (social media marketing)SMO (social media optimization) All of these different streams impact each other directly or indirectly. SEJ SUMMIT. Drive Massive Traffic From Facebook (For Free): A Sumo-Sized Guide.

Every free strategy to skyrocket your site traffic from Facebook (with a checklist to make it easier) Feb 1st, 2016 by Sarah Peterson It’s your biggest frustration.

Drive Massive Traffic From Facebook (For Free): A Sumo-Sized Guide

The thing that keeps you up at night. That makes you want to bang your head against the wall over, and over, and over... Not enough traffic. You can learn every conversion technique in the world but it will all be pointless if you have nobody to convert. 5 Simple Ways to Improve The Performance of Your Tweets. Twitter is one of my favorite social media networks.

5 Simple Ways to Improve The Performance of Your Tweets

Besides providing breaking news faster than any network, Twitter's a really great brand builder, but unfortunately many people and brands miss out on the benefits of the platform because it does have a bit of a learning curve and many factors play into the success of a tweet. Tweetin’ ain’t easy - but it can be. Follow these 5 simple ways to improve your tweets. 1. Use Relevant Hashtags. Five Tips for Creating a Positive First Impression.

It doesn’t matter how large or small your business, whether you work from home or an office at some point in time you’re going to have to attend a business meeting, an event or even a social function.

Five Tips for Creating a Positive First Impression

One of the best ways to do well, at these meetings or events is to focus on creating a positive first impression. Research the Audience. What is Emotionally Intelligent Leadership? Emotional intelligence may be a new term for you – but you may be hearing it more often when the traits of leadership are discussed.

What is Emotionally Intelligent Leadership?

Emotional intelligence has been found to be an important factor in leadership abilities. More and more, organizations are seeking to recruit those who display a strong leaning toward emotional intelligence. Employees experience more job satisfaction, retain more information and display better performances when led by emotionally intelligent leaders. But, what is emotionally intelligent leadership? Basically, it’s certain factors which leaders have that make them stand out and perform better than the rest, including: Recognition of emotions in others. To become an effective, emotionally intelligent leader, you must develop a true understanding about how people are affected by their emotions and the actions and decisions of others. Getting Started with Google Analytic. 10 Free Online Courses That Can Benefit Every Entrepreneur.

Every entrepreneur can benefit from continued education.

10 Free Online Courses That Can Benefit Every Entrepreneur

Whether you are just starting out and handling multiple roles within your company or an experienced business owner -- enrolling in an online course is always a good way to improve your knowledge and has never been easier or more affordable. Long gone are the days of taking evening classes at local colleges and paying tuition. You can now take excellent courses in the comfort of your own home for free. Here are ten free online courses that every entrepreneur can benefit from. 1. 21 Critical Lessons for Entrepreneurs. 10 Social Tactics to Get Your Content Seen. Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads, but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective. What’s the missing link?

It’s time to go back to the basics. The problem may be in your promotion strategy or your lack thereof.