Graphic and Infographics. Sound design. People doing UCD. LEGO’s Building Block For Good Experiences. I recently chatted with LEGO about their customer experience efforts; they’ve got a lot of interesting initiatives underway.
One of the things that really caught my eye was a tool they call the “experience wheel.” They were gracious enough to let me share it (you can click on the image to see a larger version): This is an example of the output after a couple of steps; showing an approach to design a WOW experience for a flight to NYC. Great Articles.