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Today's Best Companies are Horizontally Integrated - Sohrab Vossoughi. By Sohrab Vossoughi | 11:00 AM December 14, 2012 In big companies, management teams focus on achieving the right level of vertical integration.

Today's Best Companies are Horizontally Integrated - Sohrab Vossoughi

The pendulum has swung from Henry Ford’s buying ships and railroads—and even a rubber plantation in Brazil to ensure his supply of tires—to Boeing’s radical outsourcing of Dreamliner components, and more recently, back to greater ownership of upstream and downstream assets by companies as different as Pepsi and Oracle. With every degree of verticalization now made possible by information and communications technologies, the right scope of operations for any given firm is an open question. Let me suggest, however, that it is the wrong question to obsess about. Efficient production—through whatever combination of ownership and partnering—is now table stakes. Sales 101: Features VS Benefits. I think that everyone who is a part of Biznik is either involved in business, or runs their own business.

Sales 101: Features VS Benefits

Either way everyone is looking to build relationships so we can fulfill the bottom line and make sales. One major component of successful sales process boils down to your product or service’s Features and Benefits. When you are looking to sell your product or service… you need to talk about the features but you need to sell the benefits. 10 Jobs That Didn't Exist 10 Years Ago. Employment trend watchers have been pinpointing the sectors where jobs are anticipated to increase forever—every five years the BLS projects its own outlook and sites like our list what’s become old news: that careers in a handful of sectors (most linked to technology, a growing concern about the environment and an aging population) are on the rise while others continue to falter.

10 Jobs That Didn't Exist 10 Years Ago

But are they new occupations or simply new ways of meeting existing needs? “I don’t believe that new needs have been created,” says Charles Purdy, senior editor for “We’ve just created new ways and adopted new technologies to get them done.” Still, each year as twenty-somethings leave college campuses in droves, industries on the rise offer something uniquely appealing: the opportunity to seize brand new positions where competition hasn’t reached critical mass. Dis-moi comment tu fais l’amour, je te dirai pour qui tu votes. Welcome to the Era of Design. All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

Welcome to the Era of Design

Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. In this post, I am referring to design as a broad and deliberately applied discipline, with the aim of creating simpler, more meaningful, rewarding experiences for customers.

How to measure mental availability. Dr Jenni Romaniuk and I developed the concept we originally called Brand Salience as "the propensity of the brand to be noticed or come to mind in buying situations".

How to measure mental availability

So how do we think this construct should be measured ? Mental availability is cue dependent, it is based on the memories associated with the brand, and so different cues have different tendency to elicit the brand. To measure salience we need to get a handle on these cues. Paul Romer, An Interview with Paul Romer on Economic Growth. Russ Roberts: Paul, let's start by talking about the importance of growth as you do in your article for the Concise Encyclopedia of Economics.

Paul Romer, An Interview with Paul Romer on Economic Growth

You have an article there, "Economic Growth. " Why do small changes in growth rates matter? What's important about that? Paul Romer: This is a classic application of the power of compounding, that if you have a slightly higher growth rate, as growth rates compound over many years, it leads to dramatically higher levels of income. Paul Romer: For example, at 2.1 percent rate of growth per year, income per capita in a nation can increase by a factor of about 8 over 100 years. 20 Companies That Know How To Pamper Their Customers. United Breaks Guitars. Seven Signs of a Customer-Focused CEO.

Being Human is Good Business. Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate—or, simply put, human.

Being Human is Good Business

For most organizations, customer service is an afterthought. And since servicing customers is primarily viewed as a cost center, customers are often treated as a liability. The Customer Experience Index, 2007. Forrester asked nearly 5,000 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences.

The Customer Experience Index, 2007

Based on these consumer responses, we calculated the Customer Experience Index for 112 firms in nine different industries. Led by Costco, Borders, and Barnes & Noble, retailers dominated the top of the rankings. What Good Does Design Do For Business? Have you noticed how similar some products are becoming?

What Good Does Design Do For Business?

A Tesla and a Lotus, that’s an easy one. But I’m talking about the similarities between seemingly disparate objects, like an Audi car and Oakley sunglasses, a 3M stapler and an Alessi teapot, or a Starbucks café and your bank lobby. Consumers love cool design, and, in case you haven’t heard, companies are catching on. Investing in the design process can be a sustainable business advantage, because it tends to lead to five things: creative collaboration, innovation, differentiation, simplification, and customer experience. How can brand advocates guide businesses through the new media maze? By MIKE HICKINBOTHAM, Head of New Media, TELSTRA New media is providing corporations the opportunity to reassess commonly accepted marketing practices.

How can brand advocates guide businesses through the new media maze?

At the top of my list is the marketing/purchase funnel. According to Wikipedia, the marketing/purchase funnel was developed in 1898. The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’. What does it mean to design public services? Alexander Fleming's discovery of penicillin was not as haphazard as it may have appeared. Innovation comes from deliberate processes I recently met a bright young policymaker on the local government graduate development programme. I was in full flow explaining the important role that design will play in creating the public services of the future when he interrupted, politely but firmly, and asked: "So what do you mean by design? " Yes, Virginia, There Is A Return On Customer Experience Investments. In some business circles, getting people to believe in a return on customer experience investments is a lot like getting them to acknowledge the existence of Santa Claus.

Admittedly, it can be difficult to quantify a specific profit or revenue impact from some types of experience enhancers—more robust “voice of the customer” programs, more polished customer statements, better trained front-line personnel, streamlined customer touchpoints, a more user-friendly website, etc. The financials surrounding such initiatives are much less precise than those of hard-dollar initiatives, like the renegotiation of real estate leases or the consolidation of corporate functions.

Of course, that doesn’t mean customer experience investments have any less of a compelling return than these other endeavors. It just takes a little more work to quantify it. And, frankly, in some cases, it requires a leap of faith. Designers Are The New Drivers Of American Entrepreneurialism. I recently walked into a packed hall of 200 Parsons students for an event called “Start Something--Why Creatives Need to Become Entrepreneurs,” organized by the NYCreative Interns group. Four women entrepreneurs, including Laurel Touby, the founder of Mediabistro, were up front, talking about their experiences of launching their respective businesses.

The incredible energy in the room highlighted an emerging trend--the headlong crash of creativity into capitalism to forge a startup model for the future. In this new model, designers drive the force of American entrepreneurialism. This business model is a cause for true optimism. China needs new R&D models. Fast Company's FU to User Centered Design - this is the flooz. Forrester’s 2007 Customer Experience Rankings. Let me start by saying congratulations to the company that received the #1 ranking in Forrester’s 2007 Customer Experience Index (CxPi)… Forrester’s 2007 Customer Experience Index The 2007 CxPi ranks 112 firms across 9 industries: Banks, Credit Card Providers, Health Plans, Insurance Firms, Internet Service Providers, Investment Firms, Retailers, TV Service Providers, Wireless Phone Carriers.