background preloader

Great Articles

Facebook Twitter

Today's Best Companies are Horizontally Integrated - Sohrab Vossoughi. By Sohrab Vossoughi | 11:00 AM December 14, 2012 In big companies, management teams focus on achieving the right level of vertical integration.

Today's Best Companies are Horizontally Integrated - Sohrab Vossoughi

Sales 101: Features VS Benefits. I think that everyone who is a part of Biznik is either involved in business, or runs their own business.

Sales 101: Features VS Benefits

Either way everyone is looking to build relationships so we can fulfill the bottom line and make sales. One major component of successful sales process boils down to your product or service’s Features and Benefits. When you are looking to sell your product or service… you need to talk about the features but you need to sell the benefits. 10 Jobs That Didn't Exist 10 Years Ago. Employment trend watchers have been pinpointing the sectors where jobs are anticipated to increase forever—every five years the BLS projects its own outlook and sites like our list what’s become old news: that careers in a handful of sectors (most linked to technology, a growing concern about the environment and an aging population) are on the rise while others continue to falter.

10 Jobs That Didn't Exist 10 Years Ago

But are they new occupations or simply new ways of meeting existing needs? “I don’t believe that new needs have been created,” says Charles Purdy, senior editor for “We’ve just created new ways and adopted new technologies to get them done.” Still, each year as twenty-somethings leave college campuses in droves, industries on the rise offer something uniquely appealing: the opportunity to seize brand new positions where competition hasn’t reached critical mass. App Developer The iPhone was introduced in 2007, the Android shortly after.

Market Research Data Miner. Dis-moi comment tu fais l’amour, je te dirai pour qui tu votes. Welcome to the Era of Design. How to measure mental availability. Dr Jenni Romaniuk and I developed the concept we originally called Brand Salience as "the propensity of the brand to be noticed or come to mind in buying situations".

How to measure mental availability

Paul Romer, An Interview with Paul Romer on Economic Growth. Russ Roberts: Paul, let's start by talking about the importance of growth as you do in your article for the Concise Encyclopedia of Economics.

Paul Romer, An Interview with Paul Romer on Economic Growth

You have an article there, "Economic Growth. " Why do small changes in growth rates matter? What's important about that? Paul Romer: This is a classic application of the power of compounding, that if you have a slightly higher growth rate, as growth rates compound over many years, it leads to dramatically higher levels of income. Paul Romer: For example, at 2.1 percent rate of growth per year, income per capita in a nation can increase by a factor of about 8 over 100 years.

Russ Roberts: Huge difference. 20 Companies That Know How To Pamper Their Customers. United Breaks Guitars. Seven Signs of a Customer-Focused CEO. Being Human is Good Business. Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate—or, simply put, human.

Being Human is Good Business

For most organizations, customer service is an afterthought. And since servicing customers is primarily viewed as a cost center, customers are often treated as a liability. Yet, customers are a valuable resource: their feedback is integral to shaping your product and building your brand. The Customer Experience Index, 2007. Forrester asked nearly 5,000 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences.

The Customer Experience Index, 2007

Based on these consumer responses, we calculated the Customer Experience Index for 112 firms in nine different industries. What Good Does Design Do For Business? Have you noticed how similar some products are becoming?

What Good Does Design Do For Business?

How can brand advocates guide businesses through the new media maze? By MIKE HICKINBOTHAM, Head of New Media, TELSTRA New media is providing corporations the opportunity to reassess commonly accepted marketing practices.

How can brand advocates guide businesses through the new media maze?

At the top of my list is the marketing/purchase funnel. According to Wikipedia, the marketing/purchase funnel was developed in 1898. The marketing/purchase funnel suggests to marketers that a customer gets pushed along a purchase path that starts at ‘awareness’ and ends at ‘purchase’. An article by David Edelman (McKinsey & Company) in the Harvard Business Review (HBR) suggests the ‘Customer Decision Journey’ (listed below) is a more relevant approach to marketing in a new media environment. What does it mean to design public services? Alexander Fleming's discovery of penicillin was not as haphazard as it may have appeared. Innovation comes from deliberate processes I recently met a bright young policymaker on the local government graduate development programme. Yes, Virginia, There Is A Return On Customer Experience Investments. In some business circles, getting people to believe in a return on customer experience investments is a lot like getting them to acknowledge the existence of Santa Claus.

Yes, Virginia, There Is A Return On Customer Experience Investments

Designers Are The New Drivers Of American Entrepreneurialism. I recently walked into a packed hall of 200 Parsons students for an event called “Start Something--Why Creatives Need to Become Entrepreneurs,” organized by the NYCreative Interns group. Four women entrepreneurs, including Laurel Touby, the founder of Mediabistro, were up front, talking about their experiences of launching their respective businesses. The incredible energy in the room highlighted an emerging trend--the headlong crash of creativity into capitalism to forge a startup model for the future. In this new model, designers drive the force of American entrepreneurialism. This business model is a cause for true optimism. It’s not the big business capitalism that no longer generates jobs or income or tax revenues. The pattern can be broken down into a series of dots.

China needs new R&D models. Fast Company's FU to User Centered Design - this is the flooz. Forrester’s 2007 Customer Experience Rankings. Let me start by saying congratulations to the company that received the #1 ranking in Forrester’s 2007 Customer Experience Index (CxPi)… Forrester’s 2007 Customer Experience Index The 2007 CxPi ranks 112 firms across 9 industries: Banks, Credit Card Providers, Health Plans, Insurance Firms, Internet Service Providers, Investment Firms, Retailers, TV Service Providers, Wireless Phone Carriers.

The CxPi is based on consumer evaluations across three areas: 1) usefulness; 2) ease of use; and 3) enjoyability (see the methodology section below). Here are the full 2007 CxPi rankings… Costco took the top spot in the CxPi rankings - just barely beating out Borders. Retailers take nine out of the top 10 spots.