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If a brand manager could only focus on ten measures of brand vitality, these are the measures that I would recommend:
The Top Ten Brand Measures
Posted 04.29.09 by Adrian Ho Image via: http://www.flickr.com/photos/dunechaser/
Great examples of how operations can become marketing. | Zeus Jones
Reconnue pour son inventivité et l'efficacité de ses campagnes, l'agence digitale AKQA estime que la France constitue un bon marché test pour la communication mobile.
