"4 Resources on How To Optimize Your Website's SEO Using Social Media" I was at a trade show a few weeks ago and a guest to our stand at Infinity Technologies came up and started talking to us about his web site, that had just been completed by another web designer, and wanted us to have a look at it and see what we thought (about its SEO).
So after a brief look we determined that not even SEO 101 basics had been implemented despite his clear directions to the company he had engaged, he left our stand, and I am sure the company who had done the work received a very interesting phone call. Search Engine Optimisation is one of the foundations of getting found, whether that is for your blog ,e-commerce site, or your non-profit organisation that is competing for the donation dollar for the cause that matters. 1. “How to Grow Your Google Authority” Authority Leads to “Google Authority” so says Chris Brogan from his blog on Blogging and New Media. So what is authority in your blogging? In fact, being an authority in Google’s eyes is a game-changer. 2. 3. 4. 5 Key Factors To Rank High On Google. A Google search has become the most important way to find information whether that be for work, play and even finding shopping bargains online.
This was highlighted in a rather quirky and fun way recently when I caught up with some friends and in the course of the conversations that were happening across and around the table, I asked a question that no one was able to answer, so one of the group said “Hang on, let me ask Lord Internet” so she subsequently pulled out her iPhone and “Googled” the answer. I remember years ago before search engines came to light before the mid 1990′s that if you wanted to find information and do research it was off to the local or university library to find what you were looking for.
Scanning the key card indexes and then walking up and down the bookshelves was integral to study and consumed so much time and energy. So what are 5 Key factors that modern search engines use to serve up what you want and often provide it on the first page. 5 Key Ranking Factors. How To Optimize Your 5 Top Social Media Channels. Search Engine Optimisation is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you or your company on the first page of Google and with hard work, diligence and skill place in the top 3 or 4.
So how do you optimize your social media so that it helps in this increasingly important objective of being found online as easily as possible? In this post my aim is to give you some simple tips and resources on how to optimize the 5 top social media channels. 1. Facebook Facebook has 3 types of ways you can participate, Profile (Personal), Groups (clubs and associations) and Pages (companies and businesses). The primary goal of having a Facebook “Page” is to get fans (or subscribers) and invoke interaction.
Some more resources Mashable “5 Tips for Optimizing Your Facebook Presence“ SEO Expert ” Optimizing Facebook Pages“ 2. 3.