Hadoop Summit 2010 - Agenda. Big Data and the Power of Hadoop Blake Irving, Executive Vice President and Chief Products Officer, Yahoo!
Behind every click across Yahoo! , there is a global cloud computing infrastructure, heavily reliant on Hadoop. We see the magic in crunching unimaginable volumes of data to create increasingly relevant Internet experiences for people around the world – and Hadoop is the technology behind that magic. Blake Irving is Executive Vice President and Chief Products Officer at Yahoo!. Big data analysis needs human context. SINGAPORE--Big data analysis should mature from the "low-hanging fruit" and easy correlations to understanding and verifying the context behind unstructured data points.
This way, findings will be more accurate and grounded, and will enable better business decisions. When the context behind the data points is not taken in consideration, and analysis is based solely on algorithms, the risk is the end results are porous, according to Jude Yew, assistant professor at the Department of Communications and New Media at National University of Singapore (NUS). He was speaking as a panelist at the ZDNet Asia Big Debate on Big Data held here Wednesday. Cyavvari.
Insight Center: Big Data – Sponsored by SAS.