Good advice for journalist entrepreneurs at ONA. “If you are a journalist and you want to be an entrepreneur, you need to have a serious, serious attitude adjustment.” That was Michele McLellan’s advice leading off the “Turning Bits into Bucks” session here at ONA 2010. After researching hundreds of sites as part of a Reynolds Journalism Institute project, McLellan said most startups are too focused on content, and not focused enough on economic sustainability, non-profits included. “Foundations don’t want to fund operations, they want to fund new ideas, so get over that,” she said, explaining that many non-profits will have trouble keeping the grants coming. Mike Orren, founder of Pegasus News, offered great advice on the sales front. “The biggest lesson is it didn’t matter the number of users we had if the ad community didn’t know who we were,” he said, explaining how PegasusNews.com had amassed a big audience in its early days, but had trouble gaining traction selling ads.
Choose Life. Every week, sometimes every day, someone writes to me asking for advice about the career they should take. I can’t, unfortunately, respond to them all, so I thought I should try to formulate some general guidelines, which I hope people will be able to adapt to their own circumstances. This advice applies only to those who have a genuine choice of careers, which means, regrettably, that it does not apply to the majority of the world’s workforce. But if the people writing to me did not have choice, they wouldn’t be asking. While this guidance may be applicable to some people working in other areas, the examples I will use all come from journalism, as most of those writing to me want to be journalists, and this is the field in which I have mostly worked. Before you take it, I should warn you not to rely on my word alone. I can’t guarantee that this approach will work for you.
You should take advice from as many people as you can. This career path, in other words, is counter-educational. iLab: New journalism ecosystem thrives. By Charles Lewis Oct. 29, 2010 ShareThis In the immortal words of Sir Isaac Newton more than three centuries ago, “To every action there is always opposed an equal reaction.” It is perhaps peculiar and maybe even ill-advised to apply Newton’s immortal Laws of Motion to the quirky, peculiar world of journalism. But this much we know: As news consumption in America began to decline decades ago, as advertising revenue and commercial newsgathering began to contract, the bean counters increasing their brutal, cost-cutting efficiencies, the out-of-town owners harvesting their mature (i.e. no longer growing) investments, newsrooms becoming quieter and less enterprising, many serious reporters and editors necessarily went elsewhere. See all of the organizations Before doing so, what has happened to traditional newspaper journalism as we have known it for generations must be put in context.
Determining the list And it is this delicate, new, emerging dimension that is perhaps most intriguing. Mon cours du CFJ en Power Point | Nouvelle formule. Ca m’arrive de plus en plus rarement mais j’étais un peu ému, hier, lors de la séance inaugurale de la saison 2010 du CFJ – version poussin: l’école accueillait ses première année (premières années?). J’y suis déjà intervenu, au CFJ, mais cette année, je suis « fil rouge », responsable d’une spécialisation – je vous la donne en mille, le journalisme sur Internet. Pourquoi ému? Parce que les fils rouges causent, le premier jour, émettent leur déclaration de politique générale, en 10 minutes chrono, devant les étudiants et devant leurs pairs, en l’occurrence quelques pointures bien mieux chaussées que moi, dont l’une, Gérard Courchelle (c’est lui, au-dessus, la mimine en l’air), que j’admire depuis tout petit déjà, quand je l’entendais présenter le journal sur France Inter.
La voix, l’intelligence, le bon goût, la classe. Pourquoi je vous dis tout ça? Ecrire pour le web v1 View more presentations from Eric Mettout. 8 tips for journo-entrepreneurs | KnightBlog. This week Webbmedia Group held a chat for journo-entrepreneurs, providing business models and use cases for journalists hoping to launch media start-ups. Here are eight tips and a few examples of entrepreneurial journalism projects you can launch or replicate in your community. You can also find these and more tips on twitter: #kwchat. Tip #1: Don't be a generalist. Create highly-specialized content that you're' an expert on. Tip #2: Content producers must syndicate across platforms, but the RIGHT platforms. Tip #3: Try to fund your new entrepreneurial jurno venture alone. Tip #4: You must create a business and marketing plan, regardless of how small your new venture is. Tip #5: Find a few people whose opinions your trust to serve as advisers as you start your new venture.
Tip #6: "If you are passionate about your idea, find some people you trust and then go talk to people you don't know. " Tip #7: Remember, if you're going to record a demo of your product, make it good. Are you a journa-preneur? | The Accidental Journalist. News Innovation | Discussing the future of news. Entrepreneurialjourno / Jay Rosen: New York University. Entrepreneurialjourno / FrontPage. EntJournoCurriculum.doc - Powered by Google Docs. Entrepreneurial Journalism curriculum at CUNY « BuzzMachine. Here are the courses that make up the new Entrepreneurial Journalism curriculum at CUNY. We plan to offer these courses this spring–to our own students and to midcareer journalists. Once approved by the state, we’ll award a certificate and then an MA in entrepreneurial journalism. This Monday evening the 29th at 6p, we’ll hold an information session at the school–219 W. 40th St. in NY–and we’ll stream it for folks who can’t be there.
Details here. We’re accepting applications now–admissions addresses here. We’ll teach a course in business basics in the media context and a course in new business models for news–which is really, I’ve discovered, a course about disruption (whether you cause it or have to cope with it). Students may leave starting their own businesses and making their own jobs. This educational program is one of the three legs of the stool that makes up the new Tow-Knight Center for Entrepreneurial Journalism. Here are the syllabi (don’t ya love that word?) J-Schools Shift from Learning Labs to Major Media Players. Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways.
See tips for spurring innovation and digital learning at Learn.News21.com. In June 2006, I published “On Behalf of Journalism: A Manifesto for Change.” It examined nine propositions likely to have an effect on the future of journalism, and culminated in a number of recommendations. They focused on the role of corporations, the rise of not-for-profit media, the responsibilities of journalists, the role of government and of the public, and what was called (rather lamely, it seems in retrospect) “new forms of media.” Over the ensuing years, I have reexamined the Manifesto in light of the fast-moving changes in media and — most recently — with an eye toward what it might offer journalism education.
(You can read my latest version of by downloading this PDF. A Greater Role for Non-profits Increased Role for Schools Conclusion.
Financement.