Victors & Spoils. Why Walmart is Making a Huge Social Media Mistake. Walmart is turning to its 1.4 million employees for social media help.
This is exactly the wrong thing to do. In this week’s Advertising Age, I read a fascinating article about Walmart’s efforts to turn its 1.4 million employees into social media brand evangelists. The idea is doomed to fail on principle alone. The problem starts with the need to incentivize employees to be company supporters and evangelists. This is a huge red flag that should give any business owner pause. NewhouseSM4. NewhouseSM4. #Newhousesm4. NewhouseSM4. DR4WARD. COM427 Social Media for Communicators #NewhouseSM4 Spring 2014 "To Do" & Reading List - Due Sun., April. 20 You can also find the class schedule and progress here: COM 427 Social Media For Communicators #NewhouseSM4 Spring 2014 - What We've Accomplished So Far!
Team Teaching Presentations COM427 Social Media For Communicators #NewhouseSM4 Spring 2014 Team Teaching Presentation Mon., April 14 Team 5 #EESM4 - Social media used in event:conferences.