Word of Mouth Marketing Series – An Introduction · ecommerce blo. EmailShare Today’s Volusion blog post begins our series on the emerging trend of Word of Mouth Marketing (WOM).
The goal of WOM is to encourage others to talk about your online business and its products. Keep reading to learn more about different types of WOM and basic elements to get started with your strategy. I continuously receive requests to provide more research and advice on how to leverage social media for online business owners. And why not? So while gathering new findings and information, I ran into an interesting fact from the Retail Advertising and Marketing Association: 41.4% of social media users start an online search after a face-to-face conversation. This idea is often coined as buzz marketing, but it really fits under the larger umbrella of Word of Mouth Marketing (WOM).
In other words, you want to provide reasons for others to talk about your online store through relationship building. Buzz Marketing. Stick around for this series – it should be fun! About Matt Winn. Social Search Engine Optimization (SEO) for real time search. What happens when the rules of the game change?
You have to abide to the new rules and stop protesting. That is the whole point behind change. It is inevitable and the best way is to embrace it. In the past years the scene of blog-o-sphere has changed a lot as though an era has come to an end and a new era has started taking first steps in the online world. The new era being referred to here is brought by social media. As Social Media has gained acceptance of the mass, it has started revolutionizing the online world.
Now, as search engines are evolving to real time search engines, the SEO strategy needs to be modified in order to stay in the game. Catchy Title Each and every social media site displays the title and gives it a lot of importance ( for example, twitter displays the title with the shortened link) . Targeting content Previously content was targeted towards search engines i.e using keyword rich title tags and adding meta tags, but now it needs to be targeted to the audience. 4 Easy Ways to Engage Your Facebook Fans. Leyl Master Black is a Managing Director at Sparkpr, one of the world's top independent PR agencies.
Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. While more than three million businesses, brands and celebrities have created Facebook Pages, many are struggling to figure out how best to use them. Companies are finding that even when they keep their pages updated with fresh content, they still aren't seeing steady growth in their fan base. And yet there are many brands who've surpassed the one million fan mark, while their peers have languished in the thousands. What's their secret? Here are four ways that savvy Facebook marketers are using the medium to engage with their fans. 1. If you post something on your Facebook Page, you might generate a good number of comments. 2.
Consider testing people's knowledge with a fun, relevant quiz, and even tying the results to a giveaway or promotion (more on that later). 10 Essential Social Media Tips for B2B Marketers. The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix.
Register today! *Additional reporting by Tamar Weinberg When we write about how companies or individuals are using social media in their marketing strategies, it's usually in the context of a business to consumer relationship. However, business-to-business (B2B) marketing is really getting a boost from social media as well. According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year. As we discussed earlier this week in the context of PR professionals and social media, even non-B2B-centric services like Twitter and Facebook can still offer great opportunities for B2B shops. Figuring out how to best implement and harness social media in the course of B2B marketing can be difficult but we've put together ten tips to help get you on the right track!
1. How do you do that? 2. 3. 4.