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Consumers types in cosmetic industry & how packaging influences their behaviors. The US is the largest market for cosmetics generating over $89 billion annually.
This exponential growth of the industry has led to market saturation and brands now have to devise innovative ways to market their products. Based on data and stats, there are four main types of target consumers the cosmetic industry has to focus on. Four types of consumers: Based on analytical data these four types of consumers are: Traditional: The first category is the traditional consumer. Beauty addict: This consumer gets information about the beauty world from blogs, magazines, and social media. New entrant: This consumer is the adolescents entering the adult phase.
Expert: This segment comprises of that 10% that contributes to 80% of the revenue. Challenges in targeting millennials: Millennials and Gen Z are considered “woke” generations. Brands have to walk on eggshells when it comes to marketing their products. Role of packaging: Personalization: Digital printing: Colors, designs, and gradients: Contemporary: History of lip cosmetics; from ancient to modern civilization and their packaging. Lipstick’s history emerges as heavily recurring across the Egyptian, Grecian, Roman, Western European, English, and American civilizations.
Ur civilization commonly known as ancient Mesopotamia was present around 3500 BC. The use of lipsticks in this civilization can be traced back to Samarian queen Schub-ad. People of Ur colored their lips to show high status regardless of gender i.e. use of lipsticks was popular both with men and women. Composition: People used a mixture of lead and red bricks/soil to color their lips. Lip Liners; a better alternative to cosmetic procedures that makes your lips look fuller. Everyone seems obsessed with bigger, fuller lips in 2020.
I mean the trend is almost 5 years old but now it’s at peak. Some people go for invasive procedures like lip augmentation, lip filers, and surgical lip corrections. These are all extremely painful procedures and require significant recovery time. These are not for the faint of heart and not to mention how expensive they can be. Evolution of eyeliners and their packaging - Gator Packaging. Obsession of humans with decorating their faces can be understood by the fact that eyeliners were present before the felt pen.
The earliest proof of use of eyeliners can be traced back to ancient India, Egypt, and Mesopotamia. Some artifacts and drawings show eyeliners were an important part of the social fabric in that era. Ancient Egypt was a highly advanced civilization and many cosmetics including eyeliner, lipsticks, foundation, and hair color are their invention. In ancient Greek, Egypt, and Mesopotamia aristocrats i.e. people of high status used cosmetics to denote their superiority. Cosmetics were a luxury only the rich could afford. The psychology behind the use of eyeliners? Increase your sales with the use of custom display boxes. No matter which business are you running, I am sure you would be concerned to increase your sales.
Well, every businessman has a dream of increasing sales. They use different strategies to increase sales. Well, you can increase your sales with packaging. How Wearing Makeup Affects Our Self-esteem. Growing up I was an over-weight chubby child.
I wasn’t blessed with the best of looks either and people around me always made sure to make me realize this. I was awkward to the point of being nerdy and dorky. My mother was an orthodox catholic and my siblings and I weren’t allowed to wear any makeup or beauty products. My mother was authoritative to the point of being unreasonable and this helicopter parenting turned me into THE AWKWARD girl at school. I was bullied for being different; not cool like other kids. I stopped socializing completely and grew up having no friends. When I was 15, I developed an eating disorder. How I make my own organic lip-gloss at home. No one likes chapped lips, never heard of one person who likes cracked or sore lips.
Cracked lips or cheilitis is a condition when our body fails to produce enough keratin and collagen around the lips. Keratin is vital for smooth appearance of skin, hair and nails. As a result of lack of keratin our lips start to chap and crack. Unfortunately, I’ve been struggling with the condition all my life. How Packaging is the Visual Vernacular for brands - Gator Packaging.
A product is worthless without a package.
The packaging is not something extra; it is part of the product and product image. It sets the personality, theme, character, and mood of the brand. How I Started My Successful Lip Care Venture Despite Being Bi-Polar. Types of pastry and bakery products they’re used in. What is a pastry?
Pastry is a versatile branch of bakery items. It includes a huge variety of baking and confectionery products including both sweet and savory. The basic composition for all pastries is flour, water, fats (butter, oils), and eggs. Pastries are differentiated based on the technique. Your comprehensive guide to Lip-gloss Packaging Boxes. Pomade, a vital product for the art of hairstyling - Gator Packaging. Hair defines our personality; there are countless articles available online, about our hairstyle, hair length, and haircut revealing our personalities.
There must be a reason why hair transformation (hairstyle/haircut/hair color) is a vital part of any makeover. I am one of the most low maintenance people, and probably shouldn’t be talking about styling and haircare but I do know a thing or two about the science behind styling and upkeep. Why self-maintenance and styling is importance: When it comes to beautifying ourselves, there is much more than the superficial layer of increasing our bodily appeal. Our physical appearance is a huge determining factor in the development of personality. The way we look not only influence people’s perception of our personality but how we think and perceive the world as well. Genetics VS Environment: Science says that two major factors influence our physical appearance; genetic makeup and the environment that we live in. Pomade; a nifty hair styling product and its packaging.
Lip balms are used worldwide, in all regions; people from all ethnicities use it in some form. Lip balms have always been there, maybe not in the current modern form. In ancient times maybe modern technology was not there but people still used to get chapped lips. They used: Why we all should stop wearing fake eyelashes. Fake eyelashes are one of the most mainstream beauty rituals today. Everyone is seen wearing them, but if many people indulge in something that doesn’t necessarily make it moral or acceptable. Apart from setting unrealistic beauty standards for women, the whole process of wearing false lashes is so weird; you literally glue fake hair fibers to your eyes. A comprehensive guide to Lip-Gloss; Types, Formulas and Packaging.
Lip-gloss has always been a part of human civilization; everyone knows about Cleopatra and her lip coloring paste of crushed beetles mixed with fish scales. This sense of beautifying oneself by coloring the lips was present even in ancient humans. With dawn of civilization and modernization, this sense has only amplified and our methods have improved significantly. Currently there are many lip-coloring products available in market, lip-gloss, lipsticks, lip tints, lip balms and liquid lip colors, all with multiple sub-categories.
Among these products, lip-gloss is most widely used, universal product with a wide target market. From a 10 year old to 100 year old, everyone wears lip-gloss. The many Benefits of Soaking Salts and Bath Bombs. One of the most popular hygiene products these days are bath bombs. At first, bath bombs were invented just to make bath time more fun but since then, they’ve come a long way. Bath bombs are now so much more than just a regular sanitation product. Why Soaking Salts and Bath Bombs are Best Solution for Cellulite. What is cellulite? Cellulite is buildups of fat underneath our skin that cause lumpy, dimpled appearance. 80% of women (and some men even) have cellulite; it is absolutely normal and harmless.
It is not a medical condition and if you love your body the way it is, then you go girl. However, for some, this dimpled appearance on thighs, abdomen and upper arms may result into low self-esteem. Different Remedies Available in Market: There are many products and cosmetic procedures available in the market that claim to reduce appearance of cellulite as getting rid of it completely is not possible (as for now). Masks: you have to apply these masks on affected area for a certain duration. Mink eyelashes; are they actually cruelty free? The simple answer to this question is no, mink eyelashes are not 100% cruelty free. Different types of false Eyelashes and Choosing the best one for you. Dreamy, magical eyes with a flutter of luscious eyelashes…. are only found in the novels. Are CBD Creams the Future of Skin Care? No one wants to think about aging skin and wrinkles when they’re young, then all of a sudden you hit 30 and all your skin problems start showing up.
When I was in my 20s I never thought once about my skin, that it was aging with me, I didn’t have any backup plan about fixing all that sun damage and age spots. Then on my 32nd birthday, I started noticing small freckles and wrinkles around my eyes, there was a frown line on my forehead as well. The not so cheery side of a Cheerful Breakfast. Breakfast for people who are too lazy to make anything. All you need is cereal, milk, and a bowl (and a spoon probably, you’re not an animal for God’s sake). It’s fascinating how ubiquitous cereals are in our lives. Ever since I was a child, I’ve been a big fan of cereals, and love to try new flavors. This experimentation with my breakfast has often caused me a lot of trouble (well to my stomach precisely) but I never gave up on my quest to find new, better, and improved cereals.
This innocent research for finding better and healthier cereals revealed the not so healthy (in fact pretty dark) side of cereal industry to me. It’s crazy how we classify all breakfast cereals as a unit, yet they’re all extremely different from each other. Why you should always read the Nutritional value of your Cereal. I am not a big fan of cooking, I hate cooking, who even came up with this preposterous idea of cooking things before eating.
My extremely low maintenance self cannot stand the idea of something so organized. How to increase the life of your falsies using Custom eyelash boxes. All my life I’ve been conscious of my eyelashes as I am not genetically blessed with long, luscious lashes. I’m blond and without mascara my eyes make me look like I’m dying of swine flu. When I was 18 I discovered the magic trick, called false eyelashes that made my eyes look bigger instantly. Custom printed mini Cereal Boxes. Evolution of Breakfast Cereal and Custom Packaging. Breakfast cereal is a Pantry staple in most households. Cereals are such delectable treats that they’re no longer limited to just breakfast, you can eat them whenever you want. It’s been decades and cereal still remains one of the top five breakfasts in America.
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