Pew Internet: Social Networking (full detail) Highlights of the Pew Internet Project’s research related to social networking. (Note: This page will be updated whenever new data is available.) As of January 2014, 74% of online adults use social networking sites. As of September 2014: 71% of online adults use Facebook23% of online adults use Twitter26% use Instagram28% use Pinterest28% use LinkedIn For a detailed demographic portrait of users of various social networking sites from September 2014, please see our recent report, Social Media Update 2014. In May 2013, 74% of women were users of social networking sites, compared with 62% of men. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%. Mobile The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger tap away. Social impact Do social networking sites isolate people and truncate their relationships?
Creators and curators As of August 2012: Everyone Should Hire 'Social Media Experts' I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You. " It's not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great deal of social media expertise, I strongly disagree with the substance and sentiment of the piece.
Here's Peter's argument in his own words: No business in the world should want a “Social Media Expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “Social Media Expert” on your payroll, you’re wasting your money. Being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. The full piece makes a passionate case, but an entirely false one. As with my arguments against Mr. Let's start by exploring the popularity of social media experts in comparison to another job role Mr. I beg to differ. Mr. Is Pinterest The Next Great Place To Get Links & Social Mentions? Even if you’re one of the few people who say they love link building, it’s still the most tedious aspect to being an SEO.
It seems like new sites pop up weekly, if not daily, as “yet another great way to get links.” While the creative part of you may be motivated from a new, untapped resource, the overworked part of you is likely deflated. Consider Pinterest just one of those latest resources. Pinterest is a virtual pinboard where you can tag and organize images from across the Internet into category-specific groups. On a personal level, the value of Pinterest is easy to see: I’m always surfing to find new recipes to test, new looks to try or new music to listen to. But naturally, the next logical stop in my train of thought of what’s the value these “pins” have on SEO. Since August, Pinterest has seen more than 100% growth in both traffic and unique page views.
To be effective for SEO, it makes the most sense for products that appeal to women as they make up the largest demographic. Pinterest - Everything You Need to Know About This Rapidly Growing Social Network. How To Create Better Facebook Ads. Alright, I’m sick of this. Nearly every time that I log in to Facebook I see another poorly-produced, ineffectually-targeted Facebook ad. Behind that ad? Some poor schmuck who’s spent way too much time and money, and has wasted both of them.
So, while I could just sit and gripe about it, I decided to heed the words of one of my former bosses – Bring me any problem you want, but bring it with at least one possible solution. For that solution, I turned to some of the best in the business. Why Do You Care? Good ads cost less – Yes, really. Aim First, Fire Fast Facebook has a setting that allows you to show ads only to people who are friends of your existing fans.
According to Jeff Widman, Co-Founder of PageLever, “If you’re trying to get fans, target ads at friends of fans.” As this writing in Search Marketing Insider shows, it’s critical to get those first few influencers. Design Is Important I can’t tell you the number of ads that I’ve overlooked because they simply didn’t grab the eye.