AdWords Quality Score Types And How To Improve Them. If there was ever a time to optimise for AdWords Quality Score, this is it!
For above average Quality Score on keywords, CPC savings have increased from 66% in 2009, to a whopping 200%. But it’s also harder than ever to get a top Quality Score now, which is why in our latest presentation we look at effective ways that still work. Why Bother With Quality Score? AdWords Remarketing: A Step-by-Step Guide. Integrating SEO & PPC: 3 Areas to Explore. A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary.
I think everyone understands that, at least from a keyword level, each channel can (and should) inform and reinforce the other. That idea of "reinforcement" is a bit tricky, however. Some studies have shown largely a reinforcing effect between organic and paid listings, except on brand queries where cannibalization is more likely to occur.
These searches are often navigational in nature, so users are more liberal about clicking on paid results since they already know which brand they're interested in. The basic SEO and PPC integration points written about usually encompass the following: