I’ve never been as irritated with SEO buzzwords as I am now. Each blog post scanned and tweet looked at means another near-certainty I’ll read about paid links , how content is king , SEO is dead, and now, my new itch – link building – is a relevant description for building five links a week. Each has it’s own special place in my quickly blackening heart, and each one draws in me a special ire that adds more and more gray hair to my head with each predictive rising sun. Link building is the least ire-evoking term of the bunch, but nonetheless, the way I hear it talked about and the way I hear it done makes the term – link building – and what it evokes something way more literal than it should be. Link building illicits the following image in my head: A construction worker laboring a brick of metal, wavering, up a set of stairs, slabbing some cement on the corners, nailing things, sweating profusely, eating from a lunch bin, hating his job, repeating, repeating, repeating.
Hustle is so important in social/search that I’ve decided to dedicate an entire category to it.
Because I hand-build links at relatively large scale, and always look for ways to go bigger, I must continually test my link building processes and beliefs. For example, when you have 80+ guest posts to place in a month you don't have the luxury to woo each and every prospect with commenting and tweeting (a common preciprocation warm up tactic). To be sure, set aside a small handful of targets for relationship-based link building and then come back to read this article on the principles of bulk outreach.