Opinions on Corporate and Brand Identity Work. UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work.
Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More… products we sell Flaunt: Designing effective, compelling and memorable portfolios of creative work. Creative Brand Communications. Logo & Branding: Little Black Book « BP&O Logo, Branding, Packaging & Opinion by Richard Baird. Launched in 2006 Little Black Book is a printed guide for the advertising industry to share new ideas and was brought on-line in 2009 with the inclusion of new features such as e-newsletters, job boards and show reels.
This year sees the launch of a new visual identity, created by Glasgow based interdisciplinary design agency Berg now Freytag Anderson, which takes a simple and literal visual approach to frame a broad variety of content. “We were asked by LBB to refresh the brand identity for their established online business. We were initially engaged to develop their existing identity but convinced our client that a completely new brand identity was more appropriate.”
“We began the project by deciding which assets of the existing brand should be retained. Which held the most brand equity and which should be discarded. The Art of Self-Branding: Part One. // Filed in Branding / Featured / Business / Design Pretend You're an Amnesiac Update: Read Part Two | Part Three | Resources A Brief Primer Branding.
Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Brand Noise.