digital strategy
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Uses and gratifications theory - Wikipedia, the free encyclopedi
Uses and Gratifications Theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes.
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.
Diffusion of innovations - Wikipedia, the free encyclopedia
How do consumers engage with brands in an increasingly digital world?
FEED: The Razorfish Digital Brand Experience Report 2009 Key Fin
image credit: http://www.flickr.com/photos/beauteous/ Consumers Are Choosing Life In advertising, campaigns – series of messages that share a single idea and theme – have for decades been the central concept for forming promotional activities.
Campaigns Die, But Platforms Live and Grow (Three Minds On Digit