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PDF version available . In 1965, the eminent statistician I. J.
Beyond Defaults: Transhuman Intelligence Michael Anissimov Singularity Institute April 2004 "The problems that exist in the world today cannot be solved by the level of thinking that created them." - Albert Einstein A personal catchphrase of mine is: "never expect the default to be optimal!" The default situation, whether in human affairs, technological systems, or natural patterns, is always the preexisting system, which often works "satisfactorily", but only because the system itself sets our standards! We're so used to the default cluster of reference points because it's all we see. The default is the most common.
In today’s world of interactive web-based marketing, viral campaigns and high production television commercials, the print ad remains one very powerful and effective means for advertisers to reach their audience. The printed format, whether it is for magazines, newspapers or billboards, sets specific challenges for ad designers. An idea or message must be communicated simply and swiftly, it must be eye-catching enough to grab the viewer’s attention and convey the important information in an instant. When a print designer employs humour to carry this information, the result can be become a visual ‘one-liner’, a joke that speaks the message the ad intends.